Inclusive Recruitment Marketing and Employer Branding

It's not hard to be seen as an employer in today's competitive job market. Post an open role and within a few hours you’ll have hundreds if not thousands of applicants in your queue. If you want to do more than fill a role and you care about the people you’re recruiting, then the importance of inclusive recruitment branding can’t be overstated.

More than words, impactful inclusive recruitment branding involves actions requiring organizations to live their values authentically. This is done through inclusive initiatives across diverse groups on an ongoing basis, not only during national days of recognition. A great way to show a company’s commitment to diversity is through social media platforms.

Leveraging LinkedIn, Twitter, Instagram, and others, companies can put action to their words by sharing their various diversity initiatives to a wide audience. Photos, videos, and live virtual events that highlight diversity make an authentic impression on viewers.

Employees sharing stories about their unique backgrounds and perspectives open dialogues that normally are overlooked. Asking these diverse communities what they’ve experienced and how it could be made better for them is an unmatched inclusive recruitment branding message.

Powerful, compelling stories crafted through a lens highlighting diversity express an organization's commitment to inclusivity. This also humanizes company brands in a time where communication is increasingly machine minded first. Touching stories told from a place of authenticity never go out of style.

Employee testimonials from employees within underrepresented backgrounds can be crucial in inclusive recruitment branding. Authentic stories comprised of quotes, videos, or written testimonials from employees’ lived experience within a company go much further than words from the company.

These strategies, when implemented for inclusive recruitment branding show more than tell how committed a company is to diversity and inclusion. They’ll help attract applicants that desire a workplace culture concerned about its people. Companies’ brands will grow and the people they welcome will drive success in today's global marketplace.

FAQ

How do you promote diversity and inclusion in recruitment?

Your organization can promote diversity and inclusion in recruitment by taking authentic actions and implementing inclusive initiatives, promoting your organization’s efforts through social media platforms and niche job boards, and highlighting employee testimonials from underrepresented backgrounds.

How important is employer brand in attracting skilled talent to the organization?

The employer brand is very important in attracting skilled talent. An impactful recruitment branding campaign shows a company’s commitment to diversity and inclusion, which is desired by many applicants, and helps attract candidates who seek a workplace culture that values and respects its people.

What are the 4 P's of employer branding?

The 4 P’s of Employer Branding are:

1. People – The employees who represent the company’s culture, values, and work environment. Showcasing their experiences, testimonials, and success stories helps attract top talent.
2. Purpose – The company’s mission, values, and commitment to making an impact. A strong sense of purpose aligns employees and attracts candidates who share the same vision.
3. Process – The candidate experience, from recruitment to onboarding and beyond. A seamless, transparent, and engaging hiring process enhances employer branding and attracts top talent.
4. Perception – How the company is viewed as an employer by both current employees and external candidates. Managing employer reputation through marketing, reviews, and workplace culture initiatives strengthens employer branding.

What recruitment strategies do you think would best create an inclusive multicultural workforce?

Recruitment strategies that would help create an inclusive multicultural workforce include actively sharing diversity initiatives on various platforms, amplifying the authentic stories and experiences of employees, and demonstrating a genuine commitment to inclusivity through ongoing actions rather than just words.