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Area Manager- TN

Area Manager- TN

locationUnited States
PublishedPublished: 7/3/2026
Full Time

About Us

Proximo Spirits, Inc., a leading innovator and marketer of premium spirits in the U.S., is a privately-held company known for building and positioning some of the world's most iconic beverage brands. Key brands in the Proximo portfolio include Jose Cuervo® – the world's best-selling tequila brand, 1800® Tequila, Maestro Dobel® Tequila, Gran Centenario® Tequila, Bushmills® Irish Whiskey, and The Kraken® Black Spiced Rum. Proximo also imports and markets Three Olives® Vodka and more. For news and updates, follow us on LinkedIn, or visit proximospirits.com

Who We Are

At Proximo, we’re an entrepreneurial team with a passion for building legendary brands and shaping the future of the spirits industry. Our environment is fast-paced, highly collaborative, and results-driven. We embrace creative thinking, move with speed, and value bold ideas. You’ll be empowered to take ownership of your projects, challenge the status quo, and grow your career alongside world-class brands.

Position Summary

Manage Proximo’s brand portfolio in on premise/off premise channels. Champion the on/off premise promotional activities by building relationships with new and existing accounts. Work directly with all Proximo TN Distributors commercial teams to effectively grow the business.

Role & Responsibilities

  • Manage all Proximo Spirits Brand promotions within assigned territory. This to include but not limited to the following;
  • Identifying key on premise promotional accounts that meet the Brands profile.
  • Set promotional dates and times with accounts.
  • Identify and manage the local promotional agencies.
  • Attend and monitor Brand promotions and make any necessary adjustments.
  • Provide feedback to local management and Brand Managers on a scheduled basis.
  • Leader managing distributor planning meetings. (Mid-Months, MBR’s, QBR’s, GSM’s)
  • Manage/Order POS to ensure use during key promotions and provide feedback on its effectiveness.
  • Manage the local promotional Budget and track Spend to ensure budget attainment.
  • Proximo “Go to Accounts “
  • Identify the top On & Off Premise Accounts in assigned territory.
  • Work with local Distributor sales reps and management in perfecting these On & Off Premise Accounts.

-Menu Placements

-Drink features

-Distribution

-Back Bar Presence

-Shelf Standards

-Display Presence

-Cold Box

  • Provide feedback to local management on competitive Brand activity, Pricing and Promotion.
  • Assist local management in creating Brand Programming with Distributor.
  • Identify key local “Multi-Unit “On Premise accounts with in assigned territory. Once Identified, set a regular call schedule to present Proximo Brands.
  • Identify key accounts for” New Brand “launches and provide feedback to local Management and Brand Manager on a scheduled basis
  • Ability to conduct business daily in an ethical and professional manner with strong interpersonal skills.
  • Ability to communicate effectively with internal Proximo team members at all levels of the organization, vendors and customers (both internal and external) at all levels of the organization.
  • Ability to analyze inventory reports and depletion reports for the purposes of preparing recaps, coordinating efforts and present solutions and opportunities to solve problems in the marketplace.
  • Review and report execution of established trade marketing programming, pricing, incentives and execution of all distributor and market plans in all trade channels.
  • Establish and maintaining key relationships at all assigned distributors and key accounts in the marketplace.

Key Competencies

  • Analytical--Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
  • Problem Solving--Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations;
  • Initiative--Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.
  • Oral Communication--Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
  • Written Communication--Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
  • Project Management--Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget.

Key Relationships – Strong relationships with Key On-Premise and Independent Retail Accounts throughout Tennessee.

Knowledge and Experience

  • Bachelor’s degree preferred
  • 3+ years’ relevant experience in the consumer goods industry, spirits experience and/or 3 -tier distribution experience preferred. On/Off premise Key Account call responsibility experience preferred
  • Demonstrated sales management abilities with proven success in delivering sales goals and objectives
  • Ability to build and maintain strategic working relationships with distributors and accounts
  • Knowledge of industry regulations, market trends and competition
  • Strong financial acumen and history managing pricing
  • Proven team leadership
  • Strong interpersonal, influencing, negotiation, time management and presentation skills required
  • Strong working knowledge of Microsoft Office
  • Must have a valid state drivers license.

The salary range for this role is a base salary of $85,000 - $105,000 along with an annual bonus, 401K match, and medical and wellness benefits. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience and skill set against internal peers and against the scope and responsibilities of the position.

Proximo is an equal opportunity employer and does not unlawfully discriminate against employees or applicants for employment based on race, color, sex (including pregnancy), sexual orientation, gender identity or expression, religion, national origin, citizenship status, age, genetic information, physical or mental disability of an otherwise qualified individual, membership or application for membership in a uniformed service, engaging in legally protected activity, or any other characteristic protected under applicable law.