About us
PROXIMO is a global innovator of quality spirits that create excitement with every sip. Proximo builds brands to meet the world’s changing tastes and trends in memorable new ways.
We are the world leaders in Tequila with the world’s largest selling, Jose Cuervo ® and the world's most awarded in 1800 Tequila ® in our portfolio. On top of that we have experienced rapid growth across our globally renowned portfolio through The Kraken ® Black Spiced Rum, Bushmills ® Irish Whiskey, and Proper No Twelve Irish Whiskey with the additional rights to market & distribute House of Angostura® who make the world's finest Bitters & Rums.
We are looking for a highly motivated and confident Assistant Brand Manager to join our dynamic marketing team on a maternity leave contract. Based in the heart of North Sydney, you will work in a supportive and collaborative environment where creativity, initiative and fresh ideas are encouraged.
This is a fantastic opportunity for a marketing professional who enjoys working in a fast-paced environment and wants to gain hands-on experience supporting brand strategy, campaigns and day-to-day brand management.
What you will be doing
Responsible for assisting in the execution of brand marketing strategy and ATL activities. Working with the Senior Brand Manager to create & deliver the Brand Strategy. Working with Global Brand Teams and managing the relationship between Proximo and the Trade Marketing personnel. Responsible for effective marketing strategy that relates to PR, Social, overarching brand awareness, trial, consumption, brand health and innovation.
The main things you'll be doing:
- Assisting in the development of the Brand Marketing strategy & brand planning including determining the most effective consumer engagement platforms to execute in (advertising, digital, sponsorship, experiential).
- Effective marketing of Proximo products/ services including conducting market research, price strategy, innovation planning, portfolio planning and advertising campaigns
- Support execution of innovation and new to market products.
- Monitor, analyse and evaluate market trends, consumer behavior, category trends and other external factors to ensure ATL planning is relevant.
- Assist in the preparation of Brand forecasts, budgets and monitor brand performance and adapt plans to improve the performance of products/trademarks.
- Recommendation and executing Events which suit our brand strategy.
- Negotiation and management of 3rd party partners such as Agencies and managing spend in line with budgets.
- Manage the overarching AMP bucket within budget and continually finding more efficient ways to spend and allocate funding to support our brands ATL.
- Support the on-premise strategy and work closely with Trade Marketing to ensure BTL execution ladders up to brand strategy
- Work closely with global brand teams on developing activity that aligns with local strategy and attending global meetings via Zoom periodically
- Complete measurement and evaluation reports for ATL campaigns
- Ad-hoc administrative tasks to support the Senior Brand Manager
Who we are looking for:
- Qualification in Commerce, Business or Marketing
- Previous experience working as a Assistant Brand Manager ideally within Food & Beverage, FMCG or hospitality highly desirable
- Strong commercial outlook and an ability to drive revenue growth through marketing
- Experience measuring ROI from marketing campaigns
- Proven success in ATL campaigns
- Proven project management skills
- Proven channel marketing experience
Personal Attributes
- Highly motivated and passionate about brand marketing
- Ability to work in environments where information is not always present (ambiguity)
- Works across the business to engage key stakeholders and capture inputs.
- Solution oriented.
- Drives towards the right result versus always being right.
- Ability to continually learn & develop, as well as being a coach – personal development.
- Desire to succeed in a competitive industry.
- Have fun in a fun industry/environment.
Why Apply?
An attractive remuneration package is on offer.
If you have the essential talent, skills and motivation that are required for this exciting position, can manage your time, are performance-driven, are a good communicator and thrive on a challenge we are keen to meet you.
Interested? Please click 'Apply Now'