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Associate Director, Field Strategy & GTM Solutions

Associate Director, Field Strategy & GTM Solutions

locationPrinceton, NJ, USA
PublishedPublished: 1/31/2026
Full Time
$167,540 - $203,013 per year

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

Position Summary:

The Associate Director, Field Strategy & GTM Solutions will play a critical role in shaping the commercial go‑to‑market model and designing future‑fit field deployment strategies across therapeutic areas. This role will lead the development of innovative structural solutions, coverage frameworks, and scenario planning that enhance customer engagement effectiveness. The individual will partner closely with cross-functional leaders to ensure that the field model is optimally configured to support brand priorities, organizational strategy, and evolving marketplace dynamics. This position is strategic in nature and does not include operational execution responsibilities.

Key Responsibilities:

  • Lead enterprise-level GTM strategy development, including field structure recommendations, deployment modeling, and customer-facing footprint design.
  • Evaluate and optimize field roles, configurations, and engagement pathways to ensure the model advances brand, portfolio, and customer needs.
  • Conduct market, competitive, and customer behavior assessments to inform structural choices and GTM evolution.
  • Develop frameworks for territory constructs, coverage philosophies, and resource distribution principles—supporting organizational-level decisions on how field teams are structured and deployed.
  • Partner with Commercial/Sales, Insights & Analytics, WCx, BIT/CE3 to evaluate multiple deployment scenarios that improve engagement efficiency and effectiveness.
  • Create scalable, repeatable methodologies for future structural planning and long-term commercial model evolution.
  • Serve as a strategic thought partner to Commercial/Field Leadership, providing clarity on field-model tradeoffs, structural alternatives, and scenario implications.
  • Collaborate with Field Leadership, Brand Teams, Incentive Compensation, Alignment Operations, Digital/Data Science, BIT/CE3 to ensure model recommendations seamlessly integrate into downstream operating plans.
  • Guide leadership through decision points by synthesizing complex data into clear, actionable recommendations.
  • Drive innovation in field-structure design, including advanced segmentation frameworks, coverage logic, and scenario testing tools.
  • Help establish modern planning capabilities, including simulation models and digital frameworks that enhance strategic planning cycles.
  • Support enterprise readiness for shifts in customer channels, omnichannel models and emerging engagement paradigms.

Key Qualifications & Experience:

  • Bachelor’s degree in Business, Analytics, Engineering, or related field.
  • 7–10+ years of experience in Commercial Strategy, Field Effectiveness, GTM, Sales Operations, or similar roles.
  • Strong knowledge of territory design principles, segmentation/targeting, field deployment models, and geo‑analytics.
  • Demonstrated experience in complex cross-functional leadership and influencing stakeholders at multiple levels.
  • Ability to transform business needs into technical requirements for IT and analytics partners.
  • Experience working with data platforms, analytics tools, and alignment-related systems (Veeva, Xponent, APLD, PTD, SR, SNR, or similar).
  • Experience supporting both US and International commercial field organizations.
  • Exposure to AI/ML-driven optimization or scenario modeling.
  • Strong understanding of commercial data sets (claims, affiliations, HCP universes, managed markets).
  • Prior experience in a matrixed, global biopharma environment.
  • Strategic thinking & systems mindset
  • Analytical and conceptual problem-solving
  • Cross-functional collaboration
  • Stakeholder influence & executive communication
  • Change leadership
  • Global mindset and cultural adaptability
  • Product and process ownership

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Compensation Overview:

Princeton - NJ - US: $167,540 - $203,013 


The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee’s work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience.

Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit https://careers.bms.com/life-at-bms/.

Benefit offerings are subject to the terms and conditions of the applicable plans in effect at the time and may require enrollment. Our benefits include:

  • Health Coverage: Medical, pharmacy, dental, and vision care.
  • Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
  • Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.

​Work-life benefits include:

Paid Time Off

  • US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)
  • Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays

Based on eligibility*, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.

All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.

*Eligibility Disclosure: The summer hours program is for United States (U.S.) office-based employees due to the unique nature of their work. Summer hours are generally not available for field sales and manufacturing operations and may also be limited for the capability centers. Employees in remote-by-design or lab-based roles may be eligible for summer hours, depending on the nature of their work, and should discuss eligibility with their manager. Employees covered under a collective bargaining agreement should consult that document to determine if they are eligible. Contractors, leased workers and other service providers are not eligible to participate in the program.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Candidate Rights

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

Data Protection

We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

If you believe that the job posting is missing information required by local law or incorrect in any way, please contact BMS at TAEnablement@bms.com. Please provide the Job Title and Requisition number so we can review. Communications related to your application should not be sent to this email and you will not receive a response. Inquiries related to the status of your application should be directed to Chat with Ripley.

R1598772 : Associate Director, Field Strategy & GTM Solutions

Salary range

  • $167,540 - $203,013 per year