Commercial Strategy Manager

Position Summary

Who we are

Proximo Spirits stands at the forefront of the spirits industry as a dynamic and innovative supplier, home to an exceptional portfolio of iconic Premium and Super Premium brands. Our combination of market-leading products and exceptional talent has fueled remarkable growth, positioning us perfectly for continued success. As we accelerate our mission to capture greater market share, you'll play a pivotal role in shaping our commercial strategy and driving the next chapter of our expansion.

What you will work on

The Manager of Commercial Strategy plays a key role within Proximo Spirits. This role serves as a key bridge between Sales, Marketing, Finance, Operations, and Leadership teams, delivering data-driven insights and strategic recommendations that fuel business growth and competitive advantage.

As a Commercial Strategy Manager, you'll tackle high-impact projects that directly shape our commercial success. You'll spend your time optimizing our Aera demand forecasting capabilities, building comprehensive annual operating plans that drive market share growth, and translating complex data from Nielsen, IWSR, and other syndicated sources into actionable business strategies. Your work will involve deep-dive analyses of brand performance, competitive landscapes, and pricing strategies while collaborating with cross-functional teams to implement solutions that accelerate revenue growth.

Key Responsibilities:

Strategic Planning & Revenue Growth

• Identify and evaluate revenue growth opportunities across markets, channels, and customer segments
• Develop comprehensive, data-driven Annual Operating Plan (AOP) that balances realistic growth expectations with stretch targets
• Drive market share gains through strategic analysis and competitive positioning recommendations
• Partner with leadership team on long-term commercial strategy development

Demand Forecasting & Analytics

• Strengthen adoption, functionality, and effectiveness of the Aera demand forecasting tool
• Provide dedicated support to users and drive system enhancements in collaboration with key stakeholders
• Improve user experience and optimize forecasting accuracy through continuous process improvement
• Generate and share monthly demand forecast analysis with key stakeholders

Data Analysis & Reporting

• Generate actionable insights and strategic recommendations by conducting in-depth analysis using VIP, Nielsen, NABCA, IRI, IWSR, internal sales and financial data, market research, and competitive intelligence
• Provide monthly and quarterly quantitative and qualitative analysis
• Identify and communicate variances to plan, highlighting key issues, risks, and business drivers
• Present findings and recommendations to leadership and cross-functional teams
• Oversee system maintenance and optimization of Pricing Application (VIP 2.0)

Cross-Functional Collaboration and Insights

• Partner closely with Sales and Marketing teams to develop deep understanding of markets and categories
• Conduct root cause analysis to identify drivers behind performance trends and market dynamics
• Create compelling presentations and strategic recommendations to improve business trends and outcomes
• Collaborate with Sales and Distributor Finance teams on annual price increase analysis and implementation
• Support Operations team with demand planning and inventory optimization insights
• Fulfill ad-hoc requests to support executive decision making

What you bring:

• Strategic thinking and problem solving: Understands category strategy and how to use analyses to deliver actionable findings for risks and opportunities
• Action Oriented: Taking on new opportunities and tough challenges with sense of urgency, high energy, and enthusiasm
• Accountability: High level of accountability, flexibility, and self direction to work autonomously
• Effective storyteller: Consistently goes beyond the data and translates the data into meaningful strategic stories bringing the data to life and driving insights-based business decisions
• Intellectual curiosity: Approaches business questions with curiosity to understand, build insights, and ultimately solve for the right action
• Passion for success, including the success of others: Track record of positive impact that includes a significant component of working with and through others to achieve the goal
• Proficient project manager: Able to prioritize team-level tasks and manage schedule to complete work on time and within deliverable expectations
• Analytical Mindset: Organizes and thinks through large amounts of information, arriving at a succinct conclusion
• Detail oriented: Consistently delivers quality, error-free work with close attention to detail
• Strong interpersonal skills: Able to work well with others and collaborate productively with other team members and other divisions
• Communicate effectively: Demonstrates ability to effectively express ideas and opinions
• Developed Presentation Skills: Effective presentation acumen towards developing decks for audiences of various sizes and management level

Key Relationships:

• Internal: Field Sales, Commercial Strategy, Business Intelligence, Marketing, Pricing, Customer Service, Operations
• External: Distributor Network

Knowledge and Experience:

Education & Experience

• Bachelor's degree in Business, Economics, Finance, Marketing, or related field
• MBA preferred
• 5+ years of experience in commercial strategy, business analysis, or related field
• Experience in consumer goods, retail, or similar industry preferred

Technical Skills

• Advanced proficiency in Excel, PowerPoint, Tableau and other data visualization tools
• Experience with syndicated data sources (Nielsen, IRI, IWSR, NABCA)
• Familiarity with demand forecasting tools and pricing applications
• Strong analytical and quantitative skills with ability to work with large datasets
• Experience with business intelligence and analytics platforms

Core Competencies

• Strategic thinking with ability to translate data into actionable business insights
• Strong project management and cross-functional collaboration skills
• Excellent written and verbal communication skills
• Ability to influence and build relationships across all organizational levels
• Ability to work in fast-paced, dynamic environment

Preferred Qualifications

• Experience with Aera demand forecasting platform
• Background in pricing strategy and revenue management
• Knowledge of alcoholic beverage industry (based on data sources mentioned)
• Experience with annual operating planning processes
• Advanced degree or certification in analytics, statistics, or related field

The salary range for this role is a base salary of $100,300 - $130,000 you can use this for the pricing manager along with an annual bonus, 401K match, and medical and wellness benefits. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience and skill set against internal peers and against the scope and responsibilities of the position.

Proximo is an equal opportunity employer and does not unlawfully discriminate against employees or applicants for employment based on race, color, sex (including pregnancy), sexual orientation, gender identity or expression, religion, national origin, citizenship status, age, genetic information, physical or mental disability of an otherwise qualified individual, membership or application for membership in a uniformed service, engaging in legally protected activity, or any other characteristic protected under applicable law.