Digital Marketing Associate
Digital Marketing Associate
About Ava Community Energy
Ava Community Energy (Ava) is a Joint Powers Authority comprising Alameda County and its incorporated areas, and the cities of Lathrop, Stockton, and Tracy. Ava's charter is to provide its customers with low carbon, cost-effective electricity that integrates innovative energy products and maximizes local benefits through the development of local solutions, ranging from increasing access to rooftop solar to supporting the adoption of electric vehicles.
Culture and Commitment to Diversity
Ava believes in a vibrant culture that supports and nurtures a workplace that offers every individual the opportunity to attain professional goals and contribute to accomplishing our mission. We foster a culture of open communication, responsibility, curiosity, accountability, and teamwork. We want creative problem solvers that are excited to work in an entrepreneurial environment and grow our agency!
As an equal opportunity employer, we are committed to diversity, equity, and inclusion. We are committed to a diverse and inclusive workforce that is reflective of our service area's rich culture and communities. We welcome a diversity of experiences, perspectives, and skills.
We strongly encourage people of all characteristics to apply and prohibit unlawful discrimination and harassment of any type based on age, religion, color, gender identity or expression, race, ancestry, or national origin, religion or creed, marital status, military or veteran status, sexual orientation, genetic information or characteristics, and those with a disability as protected by federal, state and local laws.
Position Summary
As Ava's Digital Marketing Associate, your key responsibilities will include planning, implementing, managing, and supporting our digital marketing initiatives, with a focus on email marketing and optimizing our digital marketing channels such as advertising, social media, and our website.
You'll play a pivotal role in analyzing campaign performance and providing actionable insights to improve effectiveness, leveraging your experience in Salesforce Marketing Cloud (Growth edition), digital marketing tools, and analytics platforms.
This person is the main digital marketer at Ava. You'll collaborate across the marketing team for planning, strategy, and execution. You should have a mix of technical and creative skills. You're comfortable experimenting with new ideas, and then optimizing and operationalizing the winners. You are genuinely excited to engage customers and share Ava's offerings across digital channels.
Position Details
Essential Duties and Responsibilities
Compensation and Benefits
The annual salary for this position is $120,708, with a Total Compensation of up to $127,951 annually based on performance.
Ava offers a generous benefits package which includes:
Location and Working Conditions
This position will be based in Ava headquarters in Oakland, near BART. Ava's team has a hybrid approach inclusive of in-office and remote work. This role is expected to go into the office Tuesdays, Thursdays and the first Wednesday of the month.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Ava is dedicated to reasonably accommodate an applicant for known physical or mental disabilities so that the applicant may participate in the application process. We will engage in a timely, good-faith interactive process with any employee with a known physical or mental disability to identify potential reasonable accommodations, if any, to enable the employee to perform the essential functions of their position.
Possession and continued maintenance of a valid class C California driver's license or the ability to provide alternate transportation and a safe driving record.
Working at Ava Community Energy
Ava is committed to complying with applicable laws, including the Americans with Disability Act and Fair Employment and Housing Act, ensuring equal employment opportunities to qualified individuals with a disability. Ava prohibits unlawful discrimination based on age, sex or gender (including pregnancy, childbirth, breastfeeding or related medical conditions), genetic information or characteristics, gender identity, gender expression, race, color, ancestry, national origin, religion, creed, marital status, military or veteran status, sexual orientation, physical or mental disability, medical condition, or on any other basis prohibited by federal, state, or local laws.
The information contained herein has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The information also does not constitute either an expressed or implied contract, and these provisions are subject to change.
Digital Marketing Associate
About Ava Community Energy
Ava Community Energy (Ava) is a Joint Powers Authority comprising Alameda County and its incorporated areas, and the cities of Lathrop, Stockton, and Tracy. Ava's charter is to provide its customers with low carbon, cost-effective electricity that integrates innovative energy products and maximizes local benefits through the development of local solutions, ranging from increasing access to rooftop solar to supporting the adoption of electric vehicles.
Culture and Commitment to Diversity
Ava believes in a vibrant culture that supports and nurtures a workplace that offers every individual the opportunity to attain professional goals and contribute to accomplishing our mission. We foster a culture of open communication, responsibility, curiosity, accountability, and teamwork. We want creative problem solvers that are excited to work in an entrepreneurial environment and grow our agency!
As an equal opportunity employer, we are committed to diversity, equity, and inclusion. We are committed to a diverse and inclusive workforce that is reflective of our service area's rich culture and communities. We welcome a diversity of experiences, perspectives, and skills.
We strongly encourage people of all characteristics to apply and prohibit unlawful discrimination and harassment of any type based on age, religion, color, gender identity or expression, race, ancestry, or national origin, religion or creed, marital status, military or veteran status, sexual orientation, genetic information or characteristics, and those with a disability as protected by federal, state and local laws.
Position Summary
As Ava's Digital Marketing Associate, your key responsibilities will include planning, implementing, managing, and supporting our digital marketing initiatives, with a focus on email marketing and optimizing our digital marketing channels such as advertising, social media, and our website.
You'll play a pivotal role in analyzing campaign performance and providing actionable insights to improve effectiveness, leveraging your experience in Salesforce Marketing Cloud (Growth edition), digital marketing tools, and analytics platforms.
This person is the main digital marketer at Ava. You'll collaborate across the marketing team for planning, strategy, and execution. You should have a mix of technical and creative skills. You're comfortable experimenting with new ideas, and then optimizing and operationalizing the winners. You are genuinely excited to engage customers and share Ava's offerings across digital channels.
Position Details
Essential Duties and Responsibilities
- Support the management of Ava's Salesforce Marketing Cloud Growth environment
- Proactively stay updated on emerging digital marketing trends and technologies (e.g., automations, analytics) to keep the team competitive and informed.
- Provide monthly marketing performance reports, conduct analysis, communicate campaign performance by channel, and proactively participate in strategic discussions to improve performance.
- Execute and manage the launch of multiple marketing and compliance email campaigns via Journey Builder, Salesforce Sends, or Granicus govDelivery with accuracy, industry best practices and standards, and compliance principles.
- Execute basic website updates in WordPress and interface with web developers for optimization.
- Performance Marketing Oversight: Manage day-to-day execution with our agency across Meta, Google, and other paid channels. Monitor spend, pacing, and ROI
- Analytics & Insights: Own reporting across paid campaigns, web performance, and lead funnel metrics. Translate data into clear insights and recommendations
- Campaign Ideation & Briefing: Collaborate with creative and brand teammates to pitch and develop campaigns that connect customer insights, messaging, and performance goals
- Other duties as assigned
- Education or experience equivalent to a Bachelor's Degree
- At least 4+ years of digital marketing campaign reporting, optimization and strategy, email distribution, and cross-team collaboration.
- At least one Salesforce Marketing Cloud certification - or willingness to obtain one within the first 6 months of employment
- 4+ years of demonstrated solutioning experience on a Salesforce marketing platform or similar platform.
- Experience managing external partners to develop marketing campaigns
- Experience with paid media and owned and operated channels (i.e. email, onsite, etc.)
- Comfort with analytics platforms (Google Analytics, Looker, Tableau, or similar)
- Familiarity with performance marketing channels (Meta, Google,, etc.)
- Experience optimizing content for social media channels, with proficiency in Hootsuite (or similar platforms) a plus
- Strong analytical and quantitative skills, paired with creativity and curiosity
- Clear communicator and natural collaborator who thrives in a small, fast-moving team
- Collaborates with internal stakeholders to ensure all content aligns with other strategic messaging
- Strong project management skills with the ability to prioritize and manage multiple projects simultaneously, meet deadlines, and work under pressure
- Ability to work collaboratively in a team environment
- High proficiency with Microsoft Word, Excel and PowerPoint, and ability to use virtual meeting applications
- Basic functionality and principles of Salesforce and Data Cloud.
- Google Marketing and Analytics Ecosystem tools: Google Analytics 4, Google Tag Manager, Google Search Console, Google Maps, Google Cloud, Google and URL Builder
- Wordpress and related applications and plugins for optimization, user experience, and ADA compliance
- Social media best practices (Instagram, Facebook, LinkedIn, Bluesky, Youtube)
- HTML and CSS a plus
- SQL, AMPscript, and SSJS for Marketing Cloud related applications
- Website cookie privacy policy management and opt out functionality
- Microsoft Office applications (Word, Excel, PowerPoint)
- Asana
Compensation and Benefits
The annual salary for this position is $120,708, with a Total Compensation of up to $127,951 annually based on performance.
Ava offers a generous benefits package which includes:
- Zero cost Individual, family, and domestic partner health insurance (medical, dental, vision)
- Life and AD&D, EAP, STD, and LTD
- Retirement with Employer Matching
- Social Security deferment plan
- Paid Time Off and Holidays
- Commuter Benefits
- Fertility & Adoption Benefits
- Pet Insurance
- Mental Health Support
- Flexible Spending Accounts (health and dependent care accounts)
- Paid Volunteer Days
- And More!
Location and Working Conditions
This position will be based in Ava headquarters in Oakland, near BART. Ava's team has a hybrid approach inclusive of in-office and remote work. This role is expected to go into the office Tuesdays, Thursdays and the first Wednesday of the month.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Ava is dedicated to reasonably accommodate an applicant for known physical or mental disabilities so that the applicant may participate in the application process. We will engage in a timely, good-faith interactive process with any employee with a known physical or mental disability to identify potential reasonable accommodations, if any, to enable the employee to perform the essential functions of their position.
- General office environment is primarily sedentary work which requires the following physical activities: standing, sitting, walking, reaching, lifting, finger dexterity, grasping, repetitive motions, talking, hearing and visual acuity.
- The employee must occasionally lift and/or move up to 10 pounds.
- The noise level is usually moderate.
Possession and continued maintenance of a valid class C California driver's license or the ability to provide alternate transportation and a safe driving record.
Working at Ava Community Energy
Ava is committed to complying with applicable laws, including the Americans with Disability Act and Fair Employment and Housing Act, ensuring equal employment opportunities to qualified individuals with a disability. Ava prohibits unlawful discrimination based on age, sex or gender (including pregnancy, childbirth, breastfeeding or related medical conditions), genetic information or characteristics, gender identity, gender expression, race, color, ancestry, national origin, religion, creed, marital status, military or veteran status, sexual orientation, physical or mental disability, medical condition, or on any other basis prohibited by federal, state, or local laws.
The information contained herein has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The information also does not constitute either an expressed or implied contract, and these provisions are subject to change.
PI283422050