Marketing Activation Specialist

Job Summary

The Marketing Activation Specialist collaborates closely with key stakeholders including the US Sales Department, US Marketing, Brand Marketing, and strategic accounts to drive sell-through of KEEN products within the wholesale business channel.

Essential Functions

• Collaborates closely with sales and specialty wholesale accounts to ensure comprehensive awareness of available assets, effectively upholding the company's best practices while fostering strong account relationships.   
• Facilitates seamless communication of marketing, campaign, and brand-building initiatives to retail accounts, including buyers, merchandisers, and marketing teams, as well as to US sales teams and visual merchandising staff, ensuring alignment with national go-to-market strategies. 
• Plans and executes physical brand/wholesale channel activations in the digital and real space, including but not limited to grand opening events, trade shows, product launch events, and specialty account marketing.   
• Contributes to the development of seasonal and evergreen branded point of purchase in collaboration with US sales teams and global marketing.   
• Documents and maintains monthly activation reports of wholesale marketing activity.   
• Provides project oversight to internal marketing staff and external creative resources through project briefs.   
• Travels with US sales team to sell-in meetings and trade shows.   

Qualifications

• Bachelor's Degree in Marketing or a business-related field
• Three (3) years  experience in Marketing or Digital Marketing
• Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis.

Knowledge, Skills and Abilities

• Ability to create comprehensive reports in Powerpoint and Excel.
• Knowledge of consumer buying behavior throughout the marketing funnel.
• Excellent written, verbal, and presentation communication skills with an ability to communicate at all levels of the organization.
• Self-motivated with ability to establish personal rapport and build strong business partnerships via phone, email, and in-person.
• Vendor and project management skills.
• Thrives in a lean, fast-paced environment.
• Thinks strategically and executes tactically.

Core Competencies

• Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
• Resourcefulness - Securing and deploying resources effectively and efficiently.
• Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.
• Situational Adaptability - Adapting approach and demeanor in real time to match the shifting demands of different situations. 

Travel Required:  Yes
Percent of Time:  25% domestic travel

Base Salary: $75,000 - $85,000 yearlyThis range represents the low and high end of the anticipated base salary range for this position. The actual base salary will depend on numerous factors such as: experience, knowledge and skills, and location. Our base salary is just one component of our competitive total rewards strategy which includes numerous benefits and perks as well as specific health and welfare benefits.

Why Work at KEEN:  Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that’s on a mission to create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal, and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces. KEEN strives to show the world through its products and its actions that a business for good can actually be good for business. By giving back, reducing impact, and activating communities and individuals to protectthe places where we work and play, KEEN puts its values in motion and takes action to leave the world a better place.  

At KEEN, we believe in a more just and equitable future for all people. As a global brand, we acknowledge that our business, buildings, and daily lives exist within the traditional territories of indigenous peoples. We strive for a future that recognizes the knowledge, rights, and resilience of these peoples.
KEEN Footwear is an equal opportunity employer.  We value an inclusive and diverse community. Qualified candidates of all backgrounds are encouraged to apply and will be considered without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.