The Marketing Specialist is responsible for managing and tracking the performance of paid media tactics that support brand and product marketing campaigns. Paid media tactics include advertising, content syndication, third-party webinars, email marketing, sponsorships, and other marketing promotions. The Specialist also supports marketing projects that drive lead generation and product marketing growth. Occasional travel required.
RESPONSIBILITIES
- Manage placement of paid media tactics, working directly with advertising, paid digital and traditional media vendors, in alignment with brand and product marketing plans.
- Support the Demand Generation Marketing Manager with paid email marketing initiatives through vendor coordination to drive lead generation.
- Track and manage paid media performance across advertising, email marketing, sponsorships, and other promotional tactics using HubSpot, Google Analytics, and vendor data.
- Create summary reports to analyze paid media performance and inform future advertising strategies.
- Manage advertising budgets, track vendor invoices, and ensure submission deadlines are met, coordinated with both media and internal teams.
- Coordinate and ensure quality control of advertising and promotional materials with the Creative Services Team.
- Collaborate with internal Demand Generation team to support project management of product marketing plans.
- Support the Events team with execution of Demand Generation campaigns as needed.
- Identify and recommend potential opportunities to incorporate innovative methods and emerging trends within area of expertise.
- Other duties as assigned.
QUALIFICATIONS
- 3 years of Marketing experience required.
- Bachelor’s degree in a Marketing, Communications, Journalism or related field of study, or equivalent related experience in marketing, advertising, and/or project management.
- Knowledge of traditional and digital marketing and advertising tools.
PROFESSIONAL SKILLS
- A customer-centric approach to all internal and external interactions.
- Seeks and embraces diversity of thought, culture, and experience.
- Professional, dependable, and a passion to learn.
- Ability to multi-task, prioritize and be detail oriented to keep projects on schedule.
- Ability to work collaboratively in a team environment.
- Ability to take initiative and work proactively.
- Ability to work independently, resourcefully seek answers, and remove obstacles.
- Ability to build and nurture relationships.
- Results-oriented with the ability to consistently meet deadlines.
- Good understanding of email marketing and advertising best practices.
- Excellent judgment and ability to adapt to changing priorities with ease and efficiency.
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