Portfolio Ambassador - Miami, FL

GMR Marketing is currently hiring a Portfolio Ambassador based in Miami, FL, to join the advocacy team. This role supports the Proximo portfolio and is a direct hire for GMR.

As a Portfolio Ambassador, you're a known spirits industry expert in the Miami market. As a leader in the industry, with extensive experience in the Miami market, you will nurture strong relationships in on-premise accounts through frequent touch points in target accounts, staff training, trade activations, and account visits. This role is ultimately accountable for the growth of the Proximo Spirits brands - premium brands with a deep respect for craft and connoisseurship - in the most desirable on-premise accounts. The ideal PA is an engaging, charismatic, professional, polished, and articulate storyteller. A Portfolio Ambassador should have a strong connection to their market, distributor expertise, a robust and passionate knowledge of spirits categories, and extensive experience in and knowledge of the bartending and mixology community. This is a full-time, salaried position that requires full and open availability, as this job requires a non-traditional schedule (evenings and weekend work). While this is a Miami, FL-based position, you must be available to travel outside of the designated market upon request, not to exceed 20%.

PROGRAM ESSENTIAL DUTIES & RESPONSIBILITIES

Trade Outreach & Engagement

• Grow relationships and distribution in a core set of up to 75 influential on-premise accounts (per target account list) through frequent touchpoints:-
• Frequent account visits, staff training, secure new distribution, and gain temporary/permanent menu features
• Account focus may include: fine dining, luxury & influencer venues, mixology accounts, iHUB, patios, sports bars, dive bars, nightclubs
• Assist with sell-in to increase the distribution and growth of the assigned spirits portfolio

Education

• Serve as a category knowledge expert for the Proximo Spirits portfolio, heavily focused on agave and whiskey brands
• Communicate brand features, benefits, heritage, and equity to bartenders in engaging ways
• Train the internal sales force and distributor partners
• Must be bilingual

Events

• Plan and execute high-energy, local trade activations with bartenders and beverage managers
• Execute experientially focused local trade events

Reporting

• Submit weekly account/KPI activity reports and monthly recaps of all activities
• Monitor and report on market trends and competitor activity

Expense Reports

• Complete, accurate, and timely expense reporting

REQUIRED SKILLS

• Categorical spirits knowledge that can be versioned out for novices and experts alike
• Charismatic storyteller
• Strong written and verbal communication skills, including writing and delivering presentations
• Deadline-oriented self-starter who is proactive and holds themselves to a high standard of work quality
• Ability to interface with the distributor network
• Strong influencing and partnering skills
• Deep understanding of cocktails and industry trends
• Adept at selling and interacting with diverse groups of people
• In-depth understanding of the account universe in the assigned market
• Deeply connected to and involved in the bartending community of the greater assigned market
• Social Media savvy with a solid bartender network
• Ability to travel to surrounding areas outside of the assigned market on a semi-regular basis
• Experience in budget management

GMR REQUIREMENTS

• Must be 21 years of age or older
• Must be authorized to work in the U.S. without sponsorship
• Must have reliable transportation to travel to surrounding markets and make in-market visits while transporting program materials (liquor, POS, etc.)
• Working knowledge of computers with average to above average skills in Windows, PowerPoint, Excel, Word, and Email. Ability to learn new computer programs quickly and efficiently
• A degree in a related field preferred (sales and marketing, hospitality management, culinary)
• Spirits brand ambassador, liquor sales, bartending, and fine dining background preferred
• Previous experience in program management, marketing, field sales, or other related fields preferred

LANGUAGE ABILITY

• Must speak fluent English AND Spanish
• Written and conversational knowledge of the English language and grammar
• Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.

PHYSICAL DEMANDS

• The physical demands described here must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is frequently required to use their hands to handle, or touch objects or controls, and talk or hear. The employee must regularly stand, walk, and reach above the shoulders. Specific vision abilities required by this job include close vision. Employees must also be able to lift objects weighing 50 pounds.

Direct Link to GMR: In-Market Position

Proximo is an equal opportunity employer and does not unlawfully discriminate against employees or applicants for employment based on race, color, sex (including pregnancy), sexual orientation, gender identity or expression, religion, national origin, citizenship status, age, genetic information, physical or mental disability of an otherwise qualified individual, membership or application for membership in a uniformed service, engaging in legally protected activity, or any other characteristic protected under applicable law.