Position Title: Sales Operations Analyst
Requisition ID: R101117
Location: Winston Salem, NC
Full/Part-Time: Full time
About Us:
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.
Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.
Our Mission
Powering the connection of fans to the brands and experiences they love.
Our Core Values
Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun
Learfield is seeking a Sales Operations Analyst to play a key role in supporting sales operations and ensuring accuracy across compensation-related processes within the MMR organization. This role plays a critical part in ensuring accuracy and consistency across CRM data, sales goal tracking, account assignments, and commission-related inputs.
This role will own key components of sales operations and compensation processes, including handling sensitive compensation data with a high degree of discretion and accountability. The position will be responsible for synthesizing data, identifying trends, and making recommendations that impact sales compensation, performance tracking, and operational decision-making.
The ideal candidate thrives in a fast-paced environment, is highly detail-oriented, and can manage multiple priorities while maintaining accuracy across complex data sets.
Essential Duties & Responsibilities:
- Manage account and contract assignments across the MMR sales organization, ensuring accurate alignment within the CRM system
- Generate and maintain sponsorship contract documentation to support sales pipeline and deal execution
- Support the development, tracking, and execution of sales contests and incentive programs, including communication and reporting to leadership
- Track and validate seller goal attainment across 100+ properties, ensuring accuracy of CRM data, account lists, and goal assignments
- Partner with Sales Leadership to support goal setting and adjustments across the organization
- Manage CRM updates related to account and deal reassignments, ensuring data integrity and alignment with compensation tracking
- Own commission-related processes, including reviewing, validating, and interpreting inputs that impact compensation outcomes (e.g., deal entry, account ownership, and goal tracking)
- Analyze sales and compensation data to identify discrepancies, trends, and opportunities, and provide recommendations to leadership
- Exercise discretion and independent judgment in resolving data inconsistencies and determining appropriate course of action within established guidelines
- Assist in auditing CRM data to ensure accuracy across sales, reporting, and compensation outcomes
- Serve as a point of contact for cross-functional teams (Revenue Strategy & Operations, Sales, Finance, HR, etc.) to support operational execution and issue resolution
- Support the administration of sales recognition programs (e.g., incentive awards, performance programs)
- Identify opportunities to improve processes, reporting, and data accuracy across systems
- Assist with training and communication related to CRM usage, sales processes, and policies
Qualifications:
- 3+ years of experience in sales operations, business operations, analytics, or a related field
- Experience working with CRM systems (Salesforce or similar strongly preferred)
- Strong proficiency in Microsoft Office, particularly Excel
- Experience supporting or working alongside commission or incentive compensation processes is a plus
- Strong attention to detail with a focus on data accuracy and process consistency
- Ability to manage multiple priorities and meet deadlines in a fast-paced environment
- Demonstrated ability to analyze data, draw conclusions, and make recommendations
- Strong communication skills with the ability to partner effectively across teams and levels of the organization
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
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