Senior Analyst- Digital Demand Generation

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express

How will you make an impact in this role?

Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes. The US Small Business and Middle Market segment (SME – Small and Medium Enterprise) is the largest GCS customer segment, with tremendous growth momentum, and continues to be a key area of investment and focus for our company.

The Middle Market Demand Generation Team is part of the Managed Marketing & Prospect organization in GCS. This team is focused on being essential to the US SME Sales & Marketing distribution engine by warming and delivering high intent leads to create new and expand existing customer relationships.
One way to fuel the US SME distribution engine is through multi-channel (primarily digital) marketing to the Middle Market business segment. These marketing programs build awareness of American Express and our product suite, generate and nurture qualified demand, and partner with direct response channel leaders and Sales to convert these leads as effectively as possible.
This Senior Analyst- Digital Demand Generation role will be responsible for the end to end strategy, development, and execution of digital marketing assets for the Corporate Middle Market prospect audience. These marketing assets will drive demand, awareness, and ultimately leads and conversions for Amex Commercial products.

Key Responsibilities:

• Lead the E2E creative strategy from ideation to launch for omnichannel digital marketing campaigns to drive awareness and demand for the Corporate Card Program
• Conduct market and competitive research to understand leading and innovative practices in B2B digital marketing and integrate them into US SME strategies to drive product demand
• Manage relationships with external creative agencies and develop effective, comprehensive creative briefs
• Partner closely with media agencies to determine optimal channels, timing and placements for initiatives
• Monitor campaign performance and utilize insights and learnings to inform future campaigns
• Partner closely with key stakeholders, both internal and external, to ensure alignment with marketing materials and that campaigns support broader business objectives
• Drive campaign roadmap, test & learn plans, and optimizations of marketing collateral for continuous performance improvement
• Oversee a Marketing Operations Analyst(s) responsible for the legal review process
• Execute marketing assets in partnership with operations analysts & Compliance partners to gain legal approval through a thorough review process

Minimum Qualifications:

• 2+ years of B2B and/or digital marketing experience
• Creative problem solver with a passion for challenging the status quo
• Strategic thinker – ability to ask the right questions and use data to develop winning, profitable strategies
• Digital/performance marketing expertise; ability to build campaigns that connect with audience segments and motivate actions
• Strong project management abilities with the ability to drive multiple initiatives across different work streams simultaneously
• Paid Media and/or Email channel experience and excitement – experience developing creative across multiple digital platforms, and a passion for introducing new/innovative new ones
• External agency management experience – writing creative briefs and delivering clear actionable feedback
• Strong collaboration and partnership skills – track record for building positive relationships and finding mutual benefit with multiple cross-functional partners
• Process-oriented with great attention to detail
• Comfort developing, and being held accountable for, performance targets
• Desire to innovate and try new things!

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.