Senior Analyst - Paid Search Banking & Non-Card

Job Description

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.

The Prospect, Partner, & Customer Growth team within the US Consumer Marketing Group is responsible for delivering best-in-class marketing through digital and direct channels to drive conversion of qualified applicants in the competitive landscape.

The Senior Analyst of Paid Search Banking and Non-Card will help drive performance and growth across our Paid Search marketing programs for our U.S. Consumer Banking portfolio (including Savings and Checking products) and Non-Card products (loans and insurance). This role sits at the intersection of strategy, execution, and analytics, and plays a key part in delivering efficient, scalable growth through search marketing.

This is a great opportunity for candidates who want to strengthen their digital marketing skills. It provides a chance to be at the forefront of digital growth & innovation, working with a collaborative team and building strong partnerships.

Responsibilities

• Support the development and execution of Paid Search strategies aligned to business and marketing priorities

• Own monthly performance reporting and forecasting for Savings and Checking campaigns

• Build and deliver regular performance narratives, highlighting key trends, drivers, and optimization opportunities

• Collaborate with Product Marketing to align campaign messaging with product positioning and go-to-market strategies

• Manage day-to-day relationships with key partners, including leading regular performance and status meetings

• Identify opportunities for growth through campaign expansion, optimization, and structured testing initiatives

• Oversee ad copy development and approvals, ensuring accuracy, compliance, and alignment with brand standards

• Monitor and implement updates to product rates (e.g., savings and CD offers) within campaigns in a timely manner

• Partner with analytics teams to ensure accurate tracking, tagging, and performance measurement

• Manage multiple projects simultaneously, ensuring timelines and deliverables are met across key initiatives

• Navigate a regulated environment by ensuring all marketing activities meet legal and compliance requirements

• Stay current on industry trends, tools, and best practices to continuously improve campaign performance

Qualifications

• Experience in digital marketing, with exposure to Paid Search or performance marketing preferred

• Strong analytical mindset with the ability to interpret data and translate insights into action

• Proven ability to manage multiple priorities and deliver high-quality work in a fast-paced environment

• Experience working cross-functionally with partners such as analytics, marketing, legal, or external agencies

• Strong project management and organizational skills with attention to detail

• Effective communication skills, with the ability to present complex information clearly and concisely

• Proactive, solutions-oriented approach with a strong sense of ownership

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

About us

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

About

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.​