Senior Analyst - SEO & AEO Strategy

Job Description

The Global Commercial Services (GCS) US Small Business Marketing team is at the forefront of digital innovation and delivers highly engaging experiences to prospective business customers. The team strives to attract and convert new business customers through digital touchpoints in order to drive significant revenue growth for American Express. Through the use of innovative paid media tactics and creative, strategic partnerships with leading digital platforms and agencies, and a best-in-class website, the team delivers more than 50% of net-new spend acquired from small business customers.

The americanexpress.com website is one of the leading revenue driving channels within Small Business Marketing. With the rapid changes to AI and customer search behavior, it is a pivotal time to define how the site strategy must evolve and adapt to this changing space.

Reporting into the Manager of SEO and AEO Strategy, the Senior Analyst - SEO & AEO Strategy, will be a core contributor to the Small Business Card Shop team within the Small Business Prospect Marketing and Demand Generation organization. This role will support the evolution of the site with the ultimate goals of delivering an influential and accessible user experience that meaningfully drives prospect acquisition. We are seeking a savvy digital marketer who embraces traditional search, is curious about AI search, and delivers business impact.

Responsibilities

• Own end-to-end execution of Small Business Card Shop SEO enhancements through partnerships with Digital Product, Design, and Analytics. Help define the strategy and own communications necessary to deliver business outcomes.

• Evangelize and incorporate SEO/AEO best practices across workstreams that influence copy, content hierarchy, design, and tech for our pages.

• Activate SEO/AEO opportunities beyond our pages by collaborating with paid search, affiliate, and editorial teams.

• Support the acclimation of the business to AI-powered search and chatbots. Specifically, modernize workstreams, processes, and strategy to consider and support AI visibility.

• Utilize qualitative and quantitative data to share insights that inform better decision-making about site enhancements and test ideas.

• Expand and iterate on how we monitor our performance in AI-powered experiences.

• Support Site go-to market strategies for key product launches and refreshes.

Qualifications

• Minimum 1-3 years of professional work experience.

• Foundational understanding of how Google/search engines discover and assess website content.

• Navigates undefined, complex, and ambiguous conditions.

• Proven experience in managing shifting priorities and leading collaborative workstreams.

• Proactive self-starter who thrives working independently and within a team.

• Passion for outside-the-box thinking and challenging the status quo.

• Confident storyteller with audiences of different seniority and expertise.

Preferred Qualifications:

• 1+ years of SEO experience in an agency or in-house capacity.

• Working knowledge of how HTML, CSS, and JavaScript can impact SEO.

• Experience with AI Tracking tools (i.e. Profound, BlueFish, Conductor)

• Experience with Reddit Pro or other Reddit-based performance monitoring

• Familiarity with how large language models work (Query fan-out, MCPs, RAG, etc.)

• Bachelor’s Degree preferred

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

About us

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

About

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.​