Senior Copywriter, OnBrand

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

The Global Advertising and Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express products and services through differentiated and innovative branding, marketing, and experiences. We have an ambitious goal: to be the most admired brand in the Fortune 500,and we aim to deliver on that by doing work that is both creative and effective.

The OnBrand Creative Agency sits within GABM. We aspire to be the creative partner-of-choice to build seamless customer experiences for our Business Units, essential for driving results and unlocking value through deeper knowledge of our business powered by industry-defining creative excellence”. We are focused on developing forward thinking ideas and work across channels, end-to-end experiences in digital and beyond. We are seeking a Senior Copywriter.

As a Senior Copywriter, your work will be held to the highest standards. You're an important member of a high-performance team, and we're counting on your best effort on every assignment, every day building a culture of delivering transformative work.

Day to day responsibilities include, but are not limited to:

• Owns copy development to meet complex digital and email campaign narrative and messaging direction, specifically for a B2B target segment

• Implement copy with message hierarchy in live digital environments

• Create real-time drafts for Marketing Partners (e.g. landing pages on live Figma screens) to make edits quickly, increasing efficiency and feedback turns

• Leads internal creative reviews for projects, ‘selling in’ messaging hierarchy and copy concepts, while incorporating feedback from key stakeholders in real time

• Senior Copywriters on this team must have strong digital and content writing skills and the ability to bring those concepts to life

• You should have the ability to comprehend strategic briefs and develop work that's on strategy and is consistent with the brand character.

• Must be able to execute across a wide array of channels including digital display banners, landing pages, and emails.

Minimum Qualifications:

• 3+ years of B2B copy writing experience within a creative agency environment

• Ability to concept new campaign copy in a variety of mediums

• Track record of translating marketing insights and strategies to into compelling advertising campaigns that are digital-first

• Ability to lead messaging across high complex, multi-channel campaigns, maintaining consistency and brand voice with ownable B2B value

• Acts as a brand voice steward, ensuring copy aligns with evolving tone, strategy, and platform needs across touchpoints

• Ability to combine conceptual creative thinking with high-quality content delivery

• Captivating presentation skills

• Passionate about social media platforms, trends, technology and best practices

• Excellent organizational and communication skills •

• A "maker" mentality, be curious and not afraid to try new methods

• Strong conceptual skills

• Industry awarded work preferred

Salary Range: $78,000.00 to $124,750.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.