Senior Director of Product and Partner Marketing

OVERVIEW

The Senior Director of Product and Partner Marketing drives PLTW’s go-to-market strategies, ensuring excellence in product positioning, launch execution, and sales enablement while also leading a high-impact partner marketing engine that fuels adoption, strengthens partnerships and elevates PLTW’s presence with customers, funders and collaborators. This role shapes compelling product messaging, value propositions, co-marketing and growth initiatives that resonate with K–12 educators, administrators, and decision-makers, supporting both acquisition and retention. Occasional travel required.

RESPONSIBILITIES

Go-to Market and Sales Enablement

• Develop and execute go-to-market (GTM) strategies with clear, customer-centric messaging and differentiated positioning tailored to differentiation by audience (K12 district leaders, school administrators, and educators.
• Build and deliver sales enablement tools and launch support materials that improve productivity, win rates, and ensure consistent messaging across teams. (presentations, battlecards, objection handling, ROI/impact narratives, product guides, training).
• Support product launches and program updates, ensuring marketing and sales teams are equipped with the right messaging and materials.
• Establish and leverage market intelligence and analytics tools (Salesforce, Hubspot, Tableau, Google Analytics, etc.) to guide strategy, measure performance, and inform messaging and positioning.
• Stand up market intelligence processes (segmentation, competitive monitoring, win/loss) and voice-of-customer insights to guide GTM decisions.

Partner Marketing (Supply & Funding)

• Develop joint value propositions and scalable partner marketing frameworks to expand reach and ensure brand alignment and recognition.
• Collaborate with the fundraising team to translate partner investments into measurable outcomes, including program awareness and growth, national recognition, thought leadership positioning and expanded student/educator engagement.
• Establish scalable partner marketing frameworks (tiering, playbooks, templates, brand/co-branding guidelines, approval workflows) and ensure recognition/compliance standards.

External Customer Communications & Thought Leadership

• Lead customer communication strategies, including newsletters, retention marketing, and program updates to ensure consistent and aligned messaging.
• Collaborate with Public Relations to develop thought leadership initiatives, media engagement, and executive communications.

Collaboration & Leadership

• Lead and develop a high-performing team, fostering a culture of innovation, collaboration, and performance-driven marketing.
• Operate as a senior cross-functional leader with Product, Sales, Development/Fundraising, Creative, Demand Marketing, Customer Success, and PR to drive one story to the market.
• Partner with external agencies, influencers, customers and industry experts to expand PLTW’s reach and credibility.
• Drive change management within and across teams to adapt to changing priorities while staying focused on long-term objectives.

Measurement & Optimization

• Define and track key performance metrics, including product interest, product adoption, content engagement, sales enablement effectiveness, partner campaign performance and engagement.
• Set and report product marketing manager targets (program-specific marketing qualified leads, influenced pipeline, win-rate lift on competitive plays).
• Continuously optimize messaging, content formats, and communication channels based on audience insights and data.
• Run post-launch retros and partner campaign reviews; continuously refine messaging, proof points, and partner plays based on performance and stakeholder feedback.
• Identify and recommend potential opportunities to incorporate innovative methods and emerging trends within area of expertise.
• Other duties as assigned.

QUALIFICATIONS

• Bachelor's degree in marketing, communications, business, or a related field of study, or equivalent related experience.
• Demonstrated experience in K-12 product marketing leadership and partner or channel marketing required.
• Expertise in go-to-market frameworks, methodologies and approaches.
• Experience coaching, leading, and managing the work of others.

PROFESSIONAL SKILLS

• A customer-centric approach to all internal and external interactions.
• Values and leverages the unique strengths and perspectives of each Team Member.
• Takes pride in the work, celebrates success, and has fun.
• Approaches work with curiosity and experimentation.
• Customer-centric mindset, with the ability to translate audience insights into compelling marketing content.
• Excellent written, verbal, and communication skills, with the ability to influence stakeholders across the organization.
• Data-driven and analytical, with a focus on content and brand measurement and optimization.
• Strategic and creative thinker, able to balance big-picture strategy with tactical execution.
• Ability to manage multiple projects and deadlines in a fast-paced, collaborative environment.
• Expertise in product positioning, sales enablement techniques, messaging frameworks, and go-to-market strategies.
• Proven ability to steward high dollar partnerships and funding relationships through marketing, recognition, and storytelling.
• The ability to influence professionally and constructively.
• Accountable and takes ownership.
• Excellent judgment and ability to adapt to changing priorities with ease and efficiency.

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