Senior Specialist, Paid Search

TITLESenior Specialist, Paid SearchDEPARTMENTPaid MediaDIVISIONNPD LOCATIONRemote – US

ABOUT OUR COMPANY  

NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025!   

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.  

ABOUT THE OPPORTUNITY

NP Digital is seeking an energetic, data-driven, and innovative Senior Specialist, Paid Search to join our remote Paid Media team. The ideal candidate has 2-3 years of managing paid search and Performance Max campaigns with budgets exceeding $200K per month. Candidates should have a solid foundation and knowledge base of both Google Ads and Microsoft Ads.

To qualify, candidates must reside and be eligible to work in the US.

ABOUT THE RESPONSIBILITIES

• Build, execute, and manage paid search and Performance Max campaigns, optimizing towards performance goals such as CPL, sales, or LTV
• Follow department media buying and quality assurance processes to ensure campaigns run accurately 
• Steward clients’ budgets through meticulous management of daily or lifetime spending and monthly, quarterly, or annual pacing
• Identify, deliver, and present weekly reporting insights to drive campaign optimization recommendations that may improve performance
• Meet internal and external deadlines for assigned tasks
• Respond to client questions and ad hoc requests in a timely manner
• Project estimated campaign performance results based on client budgets and benchmark costs and rates
• Ensure new platform features, updates, and beta opportunities are considered and potentially implemented to clients’ campaigns

ABOUT YOU

• Minimum of 2+ years of paid search experience across Google and Microsoft Ads with 1+ years of agency experience
• Experienced in managing monthly budgets exceeding $200K
• Thrives off improving paid search media campaign performance and the opportunity to drive growth for clients
• Uses platform data to develop insights as to what may be impacting campaign performance, leading to ongoing proactive campaign recommendations  
• Strong communication and presentation skills to both external and internal stakeholders 
• Excellent attention to detail and data analysis to ensure campaigns run accurately
• Strong organizational skills with the ability prioritize time and workload efficiently 
• Team player who is willing to help others whenever needed 
• Responsive to constructive feedback to foster personal and professional growth

BONUS POINTS

• Experience managing other campaign types within Google or Microsoft Ads, including Demand Gen, YouTube/video, display, or app
• History of collaborating with other paid media channels or SEO teams
• Experience with SEMrush for competitive insights
• Certifications from Google Ads or Microsoft Ads
• Campaign management experience in Search Ads 360
• Additional professional certifications, such as Google Analytics

ABOUT YOUR GROWTH

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together. Career path opportunities for this department includes: 

• Associate Specialist (typically 6+ months experience)
• Specialist (typically 1+ years)
• Senior Specialist (typically 1.5+ years)
• Manager (typically 3+ years)
• Senior Manager (typically 5+ years)
• Associate Director (typically 6+ years)
• Director (typically 8+ years)
• Senior Director (typically 10+ years)

ABOUT OUR BENEFITS 

We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but not limited to:  

• National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available
• Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave
• Health Savings Accounts with employer contribution, Flexible Spending Accounts, Dependent FSA
• Vision and dental coverage
• Employer-paid short-term disability and life and AD&D insurance
• Employer-paid premium subscription to the Calm app
• Voluntary pet insurance for your furry family members
• Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance
• New hire technology stipend to set up home office
• Employer-Sponsored 401(K) and Roth retirement

ABOUT THE COMPENSATION

• Base Salary: USD $65,000.00 to $75,000.00; depending on experience and skills 
• Discretionary annual bonus: Up to 10% of annual salary

ABOUT OUR CULTURE 

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values: 

Think Big “Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It “Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results. 

Have Fun “Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.  

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.