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West Coast University and American Career College are seeking a Marketing Specialist who has experience with collaborating across teams and organizational levels to drive projects forward. The ideal candidate possesses strong project management skills, with the ability to prioritize workloads and take initiative to meet deadlines while delivering high-quality results.This role will support marketing programs and campaigns, manage agency relationships, and ensure efficient project execution. If you have strong communication skills, a talent for streamlining processes, and thrive in a fast-paced environment, this position offers an exciting next step in your marketing career.Responsibilities:<ul><li>Working in partnership with the creative team and/or creative agency, develops creative briefs and guides creative direction to meet goals for all advertising materials, including print, social media, SEM, SEO, Website, E-mail, radio, video, display ads, collateral and other marketing channels.</li><li>Leads and works cross-functionality to communicate and proactively drive timelines for marketing projects as assigned.</li><li>Creates and manages the advertising and email calendar and ensures all parties are completing projects and tasks on a timely basis.</li><li>Analyzes email campaign and optimizes as needed including integrating routine testing.</li><li>Review all marketing collateral and recommend revisions/updates to ensure objectives are met.</li><li>Provides relationship management to campus leadership, internal stakeholders as well as agency partners.</li><li>Serves as a liaison between campus and creative teams to address marketing needs.</li><li>Analyzes media performance and routinely provides updates on performance.</li><li>Proactively recommends changes in creative or media mix to increase performance. Strategize with media agencies on media planning, execution, performance analysis, and reporting of campaigns against pre- determined ROI and KPIs.</li><li>Partners with compliance to ensure all marketing materials adhere to compliance standards.</li><li>Assist with planning and coordinating logistics for photo and commercial shoots and production.</li></ul>Required Experience &amp; Skills:<ul><li>Bachelor's degree required.</li><li>2-3 years of relevant experience required.</li><li>Knowledge of marketing principles, advertising, and communications.</li><li>Experience with Asana and/or Workfront preferred.</li><li>Skilled in interpersonal communications.</li><li>Ability to analyze, organize, and prioritize work while meeting multiple deadlines.</li><li>Familiar with digital channel programs and strategies.</li><li>Experience managing traditional and digital media buys.</li><li>Familiarity working with web design teams, creative teams, SEO teams, PPC teams, IT teams.</li><li>Intermediate experience in Excel.</li><li>A curious individual with a broad mindset.</li><li>An ability to face stressful and uncertain situations with calmness and composure and inspiring a team to do the same.</li><li>Familiarity with managing budgets.</li><li>Ability to work comfortably with high-ranking executives in the development and approval process.</li><li>Ability to work comfortably and efficiently in a collaborative setting.</li><li>Excellent time management and project management skills.</li><li>Ability to work in a fast-paced environment and able to multitask accordingly.</li><li>Ability to manage ongoing deadlines for media placement, reporting, and projects.</li><li>Ability to lead calls with internal and external partners.</li><li>Ability to Travel 10% of the time or as required.</li><li>Ability to reliably attend offsite meetings to meet with internal and external partners, vendors, or stakeholders.</li></ul>#LI-CM1

American Career College

Marketing Specialist

West Coast University and American Career College are seeking a dynamic Marketing Manager to join our team. Reporting to the Executive Director of Brand and Content Marketing, the Marketing Manager will play a pivotal role in executing strategic initiatives designed to grow and strengthen relationships with key business partners.This role requires a strategic thinker with experience in developing scalable B2B marketing content that drives measurable business outcomes. The Marketing Manager will execute comprehensive marketing strategies to promote programs and highlight the unique educational offerings in the competitive higher education market.In addition to partner-focused initiatives, this role will provide cross-functional marketing support to departments such as alumni relations and campus operations.Responsibilities:<ul><li>Develop, implement, and manage integrated marketing plans and campaigns across various channels to attract and engage prospective students for WCU and ACC’s diverse healthcare programs.</li><li>Utilize independent judgment to analyze market trends, interpret competitive data, and make critical decisions on target audience segmentation and messaging strategies.</li><li>Collaborate with the Marketing leadership team to align marketing strategies with enterprise-wide enrollment goals and long-term strategic initiatives.</li><li>Conduct market research and competitive analysis to identify trends, opportunities, and challenges.</li><li>Oversee the end-to-end execution of marketing campaigns, including concept development, content creation, channel selection, launch, team readiness, and post-campaign analysis.</li><li>Manage a variety of marketing channels, which may include digital advertising (paid search, social media, display), email marketing, content marketing, SEO, and traditional media where applicable.</li><li>Indirectly manage internal creative teams, external agency partners, Campus Support Services partners, and Admissions/Campus partners – directing the end-to-end development and execution of marketing campaigns and programs while delivering on the strategic objectives and growth targets of the organization.</li><li>Develop engaging and strategic marketing copy tailored to various audience segments—including prospective and current students—to enhance campaign effectiveness and drive re-engagement.</li><li>Independently decide on the most impactful narratives and content formats to resonate with prospective students, ensuring consistent brand messaging and tone across all communications. This includes selecting which student success stories to feature or how to frame complex program benefits. Craft compelling calls-to-action that encourage prospective students to inquire, apply, and enroll.</li><li>Track, analyze, and report on key marketing metrics (e.g., leads generated, website traffic, conversion rates, campaign ROI) using analytics tools (e.g., Google Analytics, CRM data, ad platform dashboards). Utilize data insights to identify areas for optimization, improve campaign performance, and inform future marketing strategies.</li><li>Conduct A/B testing on various marketing elements (e.g., ad copy, landing pages, email subject lines) to maximize effectiveness.</li><li>Act as a key liaison between the Marketing Department and other college/university departments, including but not limited to Admissions, Academic Programs, Student Services, Alumni Relations, and IT.</li><li>Collaborate with the Admissions team to understand their needs, provide marketing support, and ensure a seamless prospective student journey.</li><li>Contribute to the development and execution of strategic partner marketing initiatives that strengthen employer relationships and enhance post-graduation success for students.</li><li>Manage relationships with external vendors, partners, and agencies as needed to execute marketing initiatives. Effectively present advertising concepts, campaign strategies, and performance results to company leadership, clearly articulating insights and recommended next steps.</li><li>Champion our brands, ensuring their integrity and consistent representation in all marketing efforts.</li><li>Identify opportunities to strengthen our reputation and visibility within a competitive healthcare education community.</li></ul>Required Experience &amp; Skills:<ul><li>Bachelor’s Degree in Marketing, Communications, Business or related field.</li><li>5-7 years of relevant experience.</li><li>Proven ability to develop and execute effective marketing strategies that achieve measurable results (e.g., lead generation, enrollment growth, brand awareness).</li><li>Strong understanding of digital marketing principles, including SEO, SEM, social media marketing, email marketing, and content marketing.</li><li>Competent with marketing analytics and reporting tools (e.g., Google Analytics, CRM systems like Salesforce, marketing automation platforms).</li><li>Excellent written and verbal communication, presentation, and interpersonal skills.</li><li>Strong project management abilities with the capacity to manage multiple projects simultaneously and meet deadlines in a dynamic environment.</li><li>Demonstrated ability to directly and indirectly manage, influence, negotiate, and navigate internal and external talent and resources to deliver on the strategic priorities and growth objectives of the organization.</li><li>Creative thinker with a data-driven approach to problem-solving.</li><li>Highly collaborative, proactive, and capable of working both independently and as part of a team.</li></ul>#LI-CM1

Marketing Manager

West Coast University and American Career College are seeking a Marketing Specialist who has experience with collaborating across teams and organizational levels to drive projects forward. The ideal candidate possesses strong project management skills, with the ability to prioritize workloads and take initiative to meet deadlines while delivering high-quality results.This role will support marketing programs and campaigns, manage agency relationships, and ensure efficient project execution. If you have strong communication skills, a talent for streamlining processes, and thrive in a fast-paced environment, this position offers an exciting next step in your marketing career.Responsibilities:<ul><li>Working in partnership with the creative team and/or creative agency, develops creative briefs and guides creative direction to meet goals for all advertising materials, including print, social media, SEM, SEO, Website, E-mail, radio, video, display ads, collateral and other marketing channels.</li><li>Leads and works cross-functionality to communicate and proactively drive timelines for marketing projects as assigned.</li><li>Creates and manages the advertising and email calendar and ensures all parties are completing projects and tasks on a timely basis.</li><li>Analyzes email campaign and optimizes as needed including integrating routine testing.</li><li>Review all marketing collateral and recommend revisions/updates to ensure objectives are met.</li><li>Provides relationship management to campus leadership, internal stakeholders as well as agency partners.</li><li>Serves as a liaison between campus and creative teams to address marketing needs.</li><li>Analyzes media performance and routinely provides updates on performance.</li><li>Proactively recommends changes in creative or media mix to increase performance. Strategize with media agencies on media planning, execution, performance analysis, and reporting of campaigns against pre- determined ROI and KPIs.</li><li>Partners with compliance to ensure all marketing materials adhere to compliance standards.</li><li>Assist with planning and coordinating logistics for photo and commercial shoots and production.</li></ul>Required Experience &amp; Skills:<ul><li>Bachelor's degree required.</li><li>2-3 years of relevant experience required.</li><li>Knowledge of marketing principles, advertising, and communications.</li><li>Experience with Asana and/or Workfront preferred.</li><li>Skilled in interpersonal communications.</li><li>Ability to analyze, organize, and prioritize work while meeting multiple deadlines.</li><li>Familiar with digital channel programs and strategies.</li><li>Experience managing traditional and digital media buys.</li><li>Familiarity working with web design teams, creative teams, SEO teams, PPC teams, IT teams.</li><li>Intermediate experience in Excel.</li><li>A curious individual with a broad mindset.</li><li>An ability to face stressful and uncertain situations with calmness and composure and inspiring a team to do the same.</li><li>Familiarity with managing budgets.</li><li>Ability to work comfortably with high-ranking executives in the development and approval process.</li><li>Ability to work comfortably and efficiently in a collaborative setting.</li><li>Excellent time management and project management skills.</li><li>Ability to work in a fast-paced environment and able to multitask accordingly.</li><li>Ability to manage ongoing deadlines for media placement, reporting, and projects.</li><li>Ability to lead calls with internal and external partners.</li><li>Ability to Travel 10% of the time or as required.</li><li>Ability to reliably attend offsite meetings to meet with internal and external partners, vendors, or stakeholders.</li></ul>#LI-CM1Do you want a career that allows you to make a difference in other people’s lives? Discover what it means to truly believe in the work that you do at West Coast University.At West Coast University, we have the privilege of educating students seeking careers in healthcare and guide them through their transformational journey from student to caregiver. Our associates are united behind that purpose and share a deep commitment to our values of teamwork, collegiality, transparency, and a student-centric approach to all we do. This focus creates an aligned, nimble, and consensus-driven culture that is solution-oriented and supports our associates’ professional growth.West Coast University is proud to be an equal opportunity employer. We embrace diversity and are dedicated to creating an inclusive environment for all associates.

West Coast University

West Coast University and American Career College are seeking a dynamic Marketing Manager to join our team. Reporting to the Executive Director of Brand and Content Marketing, the Marketing Manager will play a pivotal role in executing strategic initiatives designed to grow and strengthen relationships with key business partners.This role requires a strategic thinker with experience in developing scalable B2B marketing content that drives measurable business outcomes. The Marketing Manager will execute comprehensive marketing strategies to promote programs and highlight the unique educational offerings in the competitive higher education market.In addition to partner-focused initiatives, this role will provide cross-functional marketing support to departments such as alumni relations and campus operations.Responsibilities:<ul><li>Develop, implement, and manage integrated marketing plans and campaigns across various channels to attract and engage prospective students for WCU and ACC’s diverse healthcare programs.</li><li>Utilize independent judgment to analyze market trends, interpret competitive data, and make critical decisions on target audience segmentation and messaging strategies.</li><li>Collaborate with the Marketing leadership team to align marketing strategies with enterprise-wide enrollment goals and long-term strategic initiatives.</li><li>Conduct market research and competitive analysis to identify trends, opportunities, and challenges.</li><li>Oversee the end-to-end execution of marketing campaigns, including concept development, content creation, channel selection, launch, team readiness, and post-campaign analysis.</li><li>Manage a variety of marketing channels, which may include digital advertising (paid search, social media, display), email marketing, content marketing, SEO, and traditional media where applicable.</li><li>Indirectly manage internal creative teams, external agency partners, Campus Support Services partners, and Admissions/Campus partners – directing the end-to-end development and execution of marketing campaigns and programs while delivering on the strategic objectives and growth targets of the organization.</li><li>Develop engaging and strategic marketing copy tailored to various audience segments—including prospective and current students—to enhance campaign effectiveness and drive re-engagement.</li><li>Independently decide on the most impactful narratives and content formats to resonate with prospective students, ensuring consistent brand messaging and tone across all communications. This includes selecting which student success stories to feature or how to frame complex program benefits. Craft compelling calls-to-action that encourage prospective students to inquire, apply, and enroll.</li><li>Track, analyze, and report on key marketing metrics (e.g., leads generated, website traffic, conversion rates, campaign ROI) using analytics tools (e.g., Google Analytics, CRM data, ad platform dashboards). Utilize data insights to identify areas for optimization, improve campaign performance, and inform future marketing strategies.</li><li>Conduct A/B testing on various marketing elements (e.g., ad copy, landing pages, email subject lines) to maximize effectiveness.</li><li>Act as a key liaison between the Marketing Department and other college/university departments, including but not limited to Admissions, Academic Programs, Student Services, Alumni Relations, and IT.</li><li>Collaborate with the Admissions team to understand their needs, provide marketing support, and ensure a seamless prospective student journey.</li><li>Contribute to the development and execution of strategic partner marketing initiatives that strengthen employer relationships and enhance post-graduation success for students.</li><li>Manage relationships with external vendors, partners, and agencies as needed to execute marketing initiatives. Effectively present advertising concepts, campaign strategies, and performance results to company leadership, clearly articulating insights and recommended next steps.</li><li>Champion our brands, ensuring their integrity and consistent representation in all marketing efforts.</li><li>Identify opportunities to strengthen our reputation and visibility within a competitive healthcare education community.</li></ul>Required Experience &amp; Skills:<ul><li>Bachelor’s Degree in Marketing, Communications, Business or related field.</li><li>5-7 years of relevant experience.</li><li>Proven ability to develop and execute effective marketing strategies that achieve measurable results (e.g., lead generation, enrollment growth, brand awareness).</li><li>Strong understanding of digital marketing principles, including SEO, SEM, social media marketing, email marketing, and content marketing.</li><li>Competent with marketing analytics and reporting tools (e.g., Google Analytics, CRM systems like Salesforce, marketing automation platforms).</li><li>Excellent written and verbal communication, presentation, and interpersonal skills.</li><li>Strong project management abilities with the capacity to manage multiple projects simultaneously and meet deadlines in a dynamic environment.</li><li>Demonstrated ability to directly and indirectly manage, influence, negotiate, and navigate internal and external talent and resources to deliver on the strategic priorities and growth objectives of the organization.</li><li>Creative thinker with a data-driven approach to problem-solving.</li><li>Highly collaborative, proactive, and capable of working both independently and as part of a team.</li></ul>#LI-CM1Do you want a career that allows you to make a difference in other people’s lives? Discover what it means to truly believe in the work that you do at West Coast University.At West Coast University, we have the privilege of educating students seeking careers in healthcare and guide them through their transformational journey from student to caregiver. Our associates are united behind that purpose and share a deep commitment to our values of teamwork, collegiality, transparency, and a student-centric approach to all we do. This focus creates an aligned, nimble, and consensus-driven culture that is solution-oriented and supports our associates’ professional growth.West Coast University is proud to be an equal opportunity employer. We embrace diversity and are dedicated to creating an inclusive environment for all associates.

4 Marketing / Communications / PR Jobs in Irvine, CA, USA