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At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what’s possible— and we’re proud to back each other every step of the way.How we serve our customers is constantly evolving and is a challenge we gladly accept. Whether you’re finding new ways to prevent identity fraud or enabling customers to start a new business, you can work with one of the most valuable data sets in the world to identify insights and actions that can have a meaningful impact on our customers and our business. And, with opportunities to learn from leaders who have defined the course of our industry, you can grow your career and define your own path.Where are these roles located within American Express?The Enterprise Comms &amp; MarTech Experiences (ECMX) team is a global organization that sits within Membership Portfolio Services (MPS). It is American Express’ marketing services center of excellence with the charter of powering high quality, efficient, user-centric digital marketing experiences that accelerate business growth through optimized enterprise MarTech &amp; MarOps solutions.This role sits within Enterprise MarOps Solutions within ECMX.The EMS organization is a global team responsible for consultation and execution of US and international marketing campaigns including channel set-up and deployment.Additionally, this organization leads creative review &amp; approval processes for all US marketing content &amp; creative.This team conducts process solution design &amp; optimization, providing inputs into MarTech transformation.The Campaign Solutions and Execution Management Team provides critical project management for E2E marketing campaigns with thoughtful strategy and detailed planning.Members of this team are responsible for leading dedicated cross-functional teams of campaign execution experts to drive efficient and timely campaign execution for new products and partnerships or high risk/high visibility marketing initiatives.The Analyst/Senior Analyst on this team will be responsible for providing project management support to the team leader. He/she will learn how a marketing campaign goes from being an idea to being live in market.This role will have the opportunity to work with key stakeholders including Product, Product Development, Marketing, Brand, General Counsel’s Office, and a variety of teams within ECMX (e.g. Compliance Review, US Web Solutions, and more)Key Responsibilities:·Provide comprehensive marketing campaign support to Marketing partners across US Marketing Partners in support of American Express’ strategic priorities.·Activities include: Project Management support including, Tracking Issue Logs, Project Timelines, Meeting Preparation, Meeting Minutes/Recaps and more&nbsp;·Collaborate with key stakeholders including Marketing, Product, Technologies, GCO/Legal, Compliance and Operational Excellence to align on campaign objectives, feasibility and overall risk - ensuring we can deliver on the promise to our customers.·Build AXP Marketing Operations expertise - understand the possibilities/nuances of AXP MarTech products, processes &amp; capabilities available to our marketing partners.·Provide outstanding customer service to marketing colleagues across the enterprise.·Help Identify and prioritize opportunities for improvement to campaign execution processes based on issue logs, reoccurring issues, etc.·Lead Best Practice sharing across enterprise stakeholders for various Marketing &amp; Comms related functional/process elements based on project learnings·Support change management planning, training and communication activities (updates to onboarding materials, etc.)·Support MarOps reporting/capacity management·Problem solving and troubleshooting skills with the ability to exercise mature judgmentMinimum Qualifications·Passion for/interest in Marketing Operations (MarOps) and/or Project Management &amp; Delivery.·Energetic self-starter with excellent attention to detail, strong process/project management and organizational skills with the ability to think end-to-end.·Excellent verbal and written communication skills, with ability to translate and explain technical concepts in a simple, easy to understand way.·Excellent relationship/partner management skills/experience with ability to interact, consult and influence up and down across multiple partners/stakeholders.·Strong problem-solving skills and willingness to get into the details to identify solutions.·Ability to operate independently and collaborate effectively with colleagues, in a dynamic, fast paced, global environment.·Experience working in a deadline driven production-oriented environment.Preferred Qualifications·Experience/familiarity with workflow management tools/platforms (e.g., Salesforce) a plus.·Proficiency with Microsoft Office, Slack.At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what’s possible— and we’re proud to back each other every step of the way.How we serve our customers is constantly evolving and is a challenge we gladly accept. Whether you’re finding new ways to prevent identity fraud or enabling customers to start a new business, you can work with one of the most valuable data sets in the world to identify insights and actions that can have a meaningful impact on our customers and our business. And, with opportunities to learn from leaders who have defined the course of our industry, you can grow your career and define your own path.Where are these roles located within American Express?The Enterprise Comms &amp; MarTech Experiences (ECMX) team is a global organization that sits within Membership Portfolio Services (MPS). It is American Express’ marketing services center of excellence with the charter of powering high quality, efficient, user-centric digital marketing experiences that accelerate business growth through optimized enterprise MarTech &amp; MarOps solutions.This role sits within Enterprise MarOps Solutions within ECMX.The EMS organization is a global team responsible for consultation and execution of US and international marketing campaigns including channel set-up and deployment.Additionally, this organization leads creative review &amp; approval processes for all US marketing content &amp; creative.This team conducts process solution design &amp; optimization, providing inputs into MarTech transformation.The Campaign Solutions and Execution Management Team provides critical project management for E2E marketing campaigns with thoughtful strategy and detailed planning.Members of this team are responsible for leading dedicated cross-functional teams of campaign execution experts to drive efficient and timely campaign execution for new products and partnerships or high risk/high visibility marketing initiatives.The Analyst/Senior Analyst on this team will be responsible for providing project management support to the team leader. He/she will learn how a marketing campaign goes from being an idea to being live in market.This role will have the opportunity to work with key stakeholders including Product, Product Development, Marketing, Brand, General Counsel’s Office, and a variety of teams within ECMX (e.g. Compliance Review, US Web Solutions, and more)Key Responsibilities:·Provide comprehensive marketing campaign support to Marketing partners across US Marketing Partners in support of American Express’ strategic priorities.·Activities include: Project Management support including, Tracking Issue Logs, Project Timelines, Meeting Preparation, Meeting Minutes/Recaps and more&nbsp;·Collaborate with key stakeholders including Marketing, Product, Technologies, GCO/Legal, Compliance and Operational Excellence to align on campaign objectives, feasibility and overall risk - ensuring we can deliver on the promise to our customers.·Build AXP Marketing Operations expertise - understand the possibilities/nuances of AXP MarTech products, processes &amp; capabilities available to our marketing partners.·Provide outstanding customer service to marketing colleagues across the enterprise.·Help Identify and prioritize opportunities for improvement to campaign execution processes based on issue logs, reoccurring issues, etc.·Lead Best Practice sharing across enterprise stakeholders for various Marketing &amp; Comms related functional/process elements based on project learnings·Support change management planning, training and communication activities (updates to onboarding materials, etc.)·Support MarOps reporting/capacity management·Problem solving and troubleshooting skills with the ability to exercise mature judgmentMinimum Qualifications·Passion for/interest in Marketing Operations (MarOps) and/or Project Management &amp; Delivery.·Energetic self-starter with excellent attention to detail, strong process/project management and organizational skills with the ability to think end-to-end.·Excellent verbal and written communication skills, with ability to translate and explain technical concepts in a simple, easy to understand way.·Excellent relationship/partner management skills/experience with ability to interact, consult and influence up and down across multiple partners/stakeholders.·Strong problem-solving skills and willingness to get into the details to identify solutions.·Ability to operate independently and collaborate effectively with colleagues, in a dynamic, fast paced, global environment.·Experience working in a deadline driven production-oriented environment.Preferred Qualifications·Experience/familiarity with workflow management tools/platforms (e.g., Salesforce) a plus.·Proficiency with Microsoft Office, Slack.

American Express

Senior Analyst, Marketing - Enterprise MarOps Solutions

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel &amp; Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.The Senior Analyst of the Prospect Marketing Enablement Team is responsible for overseeing and maintaining a portfolio of marketing campaigns across Offsite channels. This role will drive compliant, high-quality and on-time end-to-end campaign execution delivery as a central source of expertise of our internal marketing capabilities and the channels/experiences they own. This individual will ensure marketing strategies are met by assessing nuances, scope, and feasibility to translate into launch milestones. This role will collaborate closely with various teams within US Consumer Marketing and Enterprise Communications &amp; MarTech Experiences (ECMX) to support campaign setup. This role will also develop process efficiencies to deliver on the marketing plan with excellence and innovate core execution processes to improve efficiency, quality, and speed-to-market.Key Responsibilities<ul><li>Own a portfolio of marketing campaigns designed to drive incremental revenue and customer engagement, managing end-to-end campaign set up and delivery</li><li>Partner with marketing and operations teams to understand campaign objectives, develop go to market execution plans, and implement marketing campaigns to engage customers</li><li>Collaborate with stakeholders on messaging and creative development process, owning reviews with internal stakeholders and approvals with brand, legal and compliance</li><li>Develop and maintain campaign execution calendars and track team capacity</li><li>Participate in campaign results analyses, understanding customer behavior and providing actionable recommendations on how to improve performance against goals</li><li>Assist with hiring and training of new colleagues as they join the team, mentoring junior colleagues on best practices</li></ul><h4>Minimum Qualifications</h4><ul><li>Project management experience and organization skills, with the ability to manage tight and evolving timelines across multiple priorities to deliver flawless execution</li><li>Strong attention to detail, serving as a process-focused thinker</li><li>Effective written and verbal communication skills, building and leveraging relationships to create solutions</li><li>Strong mix of analytical and critical thinking skills to implement impactful solutions that drive results</li><li>High curiosity with a desire to learn and be part of a fast-paced, dynamic team</li><li>Demonstrate collaborative approaches to drive a project/initiative to completion, contributing to a team culture that promotes teamwork and fun</li><li>Marketing campaign execution preferred</li><li>Bachelor's Degree Preferred</li></ul>Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefitsThe above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:<ul><li>Competitive base salaries&nbsp;</li><li>Bonus incentives&nbsp;</li><li>6% Company Match on retirement savings plan&nbsp;</li><li>Free financial coaching and financial well-being support&nbsp;</li><li>Comprehensive medical, dental, vision, life insurance, and disability benefits&nbsp;</li><li>Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need&nbsp;</li><li>20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy&nbsp;</li><li>Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)&nbsp;</li><li>Free and confidential counseling support through our Healthy Minds program&nbsp;</li><li>Career development and training opportunities</li></ul>For a full list of Team Amex benefits, visit our Colleague Benefits Site.American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.US Job Seekers - Click to view the “Know Your Rights” poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: <a href="https://www.eeoc.gov/poster" target="_blank">https://www.eeoc.gov/poster</a>Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

Senior Analyst, Prospect Marketing Enablement

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.American Express Global Commercial Services (GCS) is the leading provider of payment solutions for businesses of all sizes. Within GCS, the US Small &amp; Medium Enterprise (SME) segment is a key area of strategic focus and investment. The Digital Commerce team accelerates growth for US SME by developing best-in-class, integrated digital experiences from the first touchpoint in the acquisition journey through onboarding.The Analyst, Prospect Acquisition Creative Strategy will support the design and development of Paid Media creative across display, social, audio and video. This role will focus on the support the development of execution for the channel.Job Responsibilities: •&nbsp;Partner with agencies to drive our creative campaign forward – responsibilities may include briefing, concept exploration, territory refinement, compliance reviews and legal approvals •&nbsp;Oversee marketing and operations to deliver creative campaigns in a timely manner •&nbsp;Support B35 in delivering video creative – responsibilities may include: project management, concept development, legal approvals, agency communication &nbsp; •&nbsp;Develop strong relationships with key internal stakeholders for creative execution and approvals (i.e. legal, product, brand) •&nbsp;Drive innovation with ongoing evaluation and assessment of new channels, tactics, and creative opportunities to further our growth&nbsp; •&nbsp;Leverage test-and-learn and brand lift studies to optimize creative within campaigns&nbsp; •&nbsp;Develop an understanding of small business needs to ensure experiences are customer-centric&nbsp; Qualifications: •&nbsp;2 years of experience in marketing; preferably with a background in creative / advertising •&nbsp;Detail oriented, organized, and able to manage multiple workflows (project management) •&nbsp;Experience in bringing insights to inform creative strategy&nbsp; •&nbsp;Effective written and verbal communication skills, building and leveraging relationships to create solutions •&nbsp;Bring energy and enthusiasm into your work with a positive attitude&nbsp; •&nbsp;Strong communicator&nbsp; Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefitsThe above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:<ul><li>Competitive base salaries&nbsp;</li><li>Bonus incentives&nbsp;</li><li>6% Company Match on retirement savings plan&nbsp;</li><li>Free financial coaching and financial well-being support&nbsp;</li><li>Comprehensive medical, dental, vision, life insurance, and disability benefits&nbsp;</li><li>Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need&nbsp;</li><li>20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy&nbsp;</li><li>Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)&nbsp;</li><li>Free and confidential counseling support through our Healthy Minds program&nbsp;</li><li>Career development and training opportunities</li></ul>For a full list of Team Amex benefits, visit our Colleague Benefits Site.American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.US Job Seekers - Click to view the “Know Your Rights” poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: <a href="https://www.eeoc.gov/poster" target="_blank">https://www.eeoc.gov/poster</a> Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

Senior Analyst- Creative Strategy Marketing

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel &amp; Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.Overview:The Senior Analyst, Savings Marketing – Acquisition will join a Deposits Marketing team focused on unlocking new revenue streams by expanding the number of relationships we have with our customers –specifically in the Banking space. This role will specifically be responsible for marketing to acquire new Savings account holders. This Senior Analyst will play a central role in the development of overall marketing strategy and building the campaign roadmap while partnering with teams across Marketing, Product, Product Development, Finance, Pricing, Compliance, and Analytics to bring these strategies to life.The role requires a customer-centric marketer who is motivated by working in an ever-changing environment and can pair creative, solution-oriented thinking with customer insights to create effective strategy and campaigns. This role is an opportunity to help deliver marketing for product whose success is critical to the overall success of the Amex business and requires a strong communicator + collaborator to help deliver the plan.Key Responsibilities:<ul><li>Marketing Plan Development - Partner with multiple teams across the enterprise, including product teams, marketing teams, legal, compliance and risk, as well as external creative agencies to develop innovative marketing campaign plans with clear test &amp; learn strategy across channels such as email, web, mobile, and paid search.</li><li>Campaign Execution Oversight - Partner with marketing execution, operations and data science to design segmentation and deploy on-time, compliant campaigns across channels – leading testing, proofing, and launches.</li><li>Cross-Team Collaboration - Lead internal communications to enable greater speed and agility and improve marketer and broader working team experience.</li><li>Marketing Performance Measurement - Lead the forecasting (R&amp;O), analysis, measurement and reporting out of campaign, channel, and business performance vs. forecast. Proactively identify key trends which can inform future campaigns.</li></ul>Minimum Qualifications:<ul><li>Passionate, data-driven marketer with ability to understand and translate data into action items that will drive performance to future marketing campaigns.</li><li>Strong marketing know-how. Previous experience implementing marketing plans across channels in a fast-paced and results-driven team.</li><li>Natural teammate with strong and effective communication skills who can work collaboratively on diverse cross-functional teams.</li><li>Strong planning and organization with ability to lead highly interdependent, complex initiatives and keep various workstreams on track.</li><li>Creative problem solver with a bias for action and proven ability to adapt when priorities change.</li><li>Comfortable in white space and creates structure from unknown</li><li>Experience leading Forecasting (R&amp;O) is a plus</li><li>Strategy and campaign oversight on Email and Direct Mail are a plus</li><li>Bachelor's Degree Required&nbsp;</li></ul>Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefitsThe above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:<ul><li>Competitive base salaries&nbsp;</li><li>Bonus incentives&nbsp;</li><li>6% Company Match on retirement savings plan&nbsp;</li><li>Free financial coaching and financial well-being support&nbsp;</li><li>Comprehensive medical, dental, vision, life insurance, and disability benefits&nbsp;</li><li>Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need&nbsp;</li><li>20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy&nbsp;</li><li>Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)&nbsp;</li><li>Free and confidential counseling support through our Healthy Minds program&nbsp;</li><li>Career development and training opportunities</li></ul>For a full list of Team Amex benefits, visit our Colleague Benefits Site.American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.US Job Seekers - Click to view the “Know Your Rights” poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: <a href="https://www.eeoc.gov/poster" target="_blank">https://www.eeoc.gov/poster</a>Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

Senior Analyst, Savings Marketing – Acquisition

Position SummaryAlways on the lookout for what’s next, Proximo Spirits builds brands and invents new products to meet the world’s changing tastes and trends in memorable new ways. Proximo, part of the world’s leading tequila company, is a producer, distributor, importer and marketer of prized spirits in the United States, representing many premium, super-premium and luxury high performing, trusted and engaging consumer brands.Proximo is seeking an experienced and visionary Digital Marketing Director to lead the strategy, investment, and performance of Proximo’s digital and social media ecosystems across its portfolio of 15 brands. This role will play a central part in driving growth, awareness, and engagement—leading digital content strategy, social media performance, ecommerce and DTC marketing, and loyalty strategies across a constantly evolving digital landscape.You will oversee the owned digital platforms and their respective agency relationships, manage owned platform and content optimization, and drive forward our brand storytelling and consumer conversion goals alongside the media planning team. You’ll be a digital transformation leader who is motivated to build a high performing team of specialists at the company who will enhance our capabilities, tools, and accelerate business results.Role &amp; ResponsibilitiesResponsible for: digital and social media agency investment and performance across all owned channels inc. social media (owned and paid), website, SEO, DTC commerce and CRMSocial Media Leadership<ul><li>Define Proximo’s social media strategy across organic platforms for its portfolio of brands, ensuring distinct brand voices and strategic alignment with each brand’s objectives, and the paid media strategy.</li><li>Manage roster of social media agency partners, setting clear KPIs and performance expectations across all platforms </li><li>Define and implement a robust social media performance framework, measuring brand awareness, engagement, reach, and conversions—providing insights and recommendations for continuous improvement.</li><li>Drive always-on content planning and publishing, ensuring regular brand storytelling that resonates with each brand's core consumer and community.</li><li>Expert in influencer marketing and its role and impact across owned and paid channels for the brands</li><li>Collaborate with brand teams and creatives to guide content creation, ensuring platform best practices, channel relevance, and asset performance.</li><li>Partner with Media planning team to drive optimization of paid social strategy across awareness and conversion objectives</li></ul>Digital Ecosystem Optimization<ul><li>Lead the strategy and performance of Proximo’s owned digital platforms including brand websites, SEO, and DTC commerce.</li><li>Develop and manage a content performance optimization strategy to ensure digital storytelling drives consumer engagement and business outcomes.</li><li>Conduct research and analyse multiple types of website data to develop insights around performance and activate the necessary actions to correct/improve/adapt or continue the web journey.</li><li>Oversee CRM strategies that enhance loyalty, customer lifetime value, and digital remarketing efforts.</li><li>Build initiatives to capture and leverage 1P (2P + 3P) data analytics, creative and optimize insights and usage to engage consumers, consistently improve measurements and reporting, identify areas to of growth </li><li>Growth of sales via brand’s DTC enabled websites </li><li>Champion digital transformation across the marketing organization—enhancing how we leverage martech tools, data, and automation to drive growth.</li><li>Champion the latest methodologies, disruptive thinking and digital enablers that can accelerate our consumer data framework and in turn our marketing performance transformation.</li><li>Stay on top of digital and social trends, platform innovation, and consumer behavior shifts to evolve our approach.</li><li>Partner with cross-functional teams (Brand, eCommerce, IT, Media &amp; Analytics) to ensure seamless integration of content, platforms, and campaigns.</li></ul>Knowledge and Experience<ul><li>10+ years of digital marketing experience, with a strong background in social media strategy, content marketing, and digital channel performance with clear understanding of end-to-end user journey across all channels: search, mobile, media, web, email, social and paid media leading to full conversion.</li><li>Proven track record leading multi-brand digital marketing efforts, ideally within CPG, beverage, or lifestyle categories.</li><li>Deep understanding of social media algorithms, creative best practices, and performance analytics.</li><li>Strong grasp of CRM, SEO, DTC platforms and performance drivers and broader digital ecosystem strategy.</li><li>Demonstrated success in leading digital innovation, team capability building, and technology adoption.</li><li>Highly collaborative, strategic thinker with strong communication and stakeholder management skills.</li><li>Proven results bridging internal teams, external agencies and partners, a team-oriented player that thrives in a collaborative environment</li><li>Ability to translate marketing and commercial objectives, and use insights to drive value, competitive advantage and build brand equity</li></ul>Key Competencies<ul><li>Strategic Thinking--Develops strategies to achieve organizational goals; Understands organization's strengths &amp; weaknesses; Analyses market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions. </li><li>Innovation--Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.</li><li>Business Acumen--Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals. </li><li>Judgment--Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.</li><li>Planning --Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.</li><li>Analytical--Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures.</li><li>Managing Team--Includes staff in planning, decision-making, facilitating and process improvement; Takes responsibility for subordinates' activities; Available to staff; Provides regular performance feedback; Develops subordinates' skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and services; Continually works to improve supervisory skills. </li></ul>Key RelationshipsInternal<ul><li>Media Planning </li><li>PR &amp; Influencer</li><li>eCommerce Sales</li></ul>External<ul><li>Agency Partners: Media/Social Media/PR/Influencer</li></ul>What We OfferA unique opportunity to shape the digital and social media future of 15 iconic and emerging brands.<ul><li>Fast-paced, entrepreneurial environment with national impact.</li><li>Competitive salary and annual performance-based bonuses.</li><li>Full suite of benefits including medical and wellness benefits, 401(k) match, paid time off, and more.</li></ul>The salary range for this role is a base salary of $161,300 - $210,000. Base salaries are determined during our interview process, by assessing a candidate’s experience and skill set against internal peers and against the scope and responsibilities of the position.Proximo is an equal opportunity employer and does not unlawfully discriminate against employees or applicants for employment based on race, color, sex (including pregnancy), sexual orientation, gender identity or expression, religion, national origin, citizenship status, age, genetic information, physical or mental disability of an otherwise qualified individual, membership or application for membership in a uniformed service, engaging in legally protected activity, or any other characteristic protected under applicable law.

Proximo Spirits

Director Digital Marketing

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.How will you make an impact in this role?The overall scope of the Merchant Communications Solutions team is to provide effective consultation and execution support for global Business to Business (B2B) strategies. We support merchant communication and services through thoughtful consultation and strategic partnerships with marketing and product teams across the globe.As a Manager within Merchant Communications Solutions, the successful candidate will be responsible for developing strong partnerships with a variety of constituents across enterprise teams including Merchant marketing, commercial and ECMX, to consult and execute on marketing &amp; segmentation strategies for various Merchant communication plans, and ensure those strategies are executed and implemented into effective segmentation architecture and flawlessly delivered to market.Key Responsibilities:<h4>Execution &amp; Quality review –</h4><ul><li>Develop a strong understanding of, and leverage our marketing automation platform to enable and build B2B segmentation for communications initiatives, translating requirements outlined by the business into technical strategies</li><li>Monitor and analyze data, assess trends and determine actions to optimize business and operational performance.</li><li>The successful candidate will have a thorough understanding of the program and will be responsible for providing Quality Assurance checks on programs prior to deployment to peers</li><li>Understand Merchant marketing strategies, provide campaign segmentation consultation to enable those strategies, and ultimately ensure effective delivery to market.</li></ul><h4>Program Consultation and Stakeholder Management</h4><ul><li>Provide comprehensive marketing campaign consultation, solution design and execution services to Marketing partners to enable customer &amp; merchant segmentation, targeting &amp; eligibility lists, in support of American Express’ strategic priorities.</li><li>Collaborate with key stakeholders including Marketing, Product, Technologies, GCO/Legal, Compliance and Operational Excellence to align on campaign objectives, feasibility and overall operational risk - ensuring we can deliver on the promise to our customers.</li><li>Partner with MarTech Product teams and other stakeholders to identify and implement process transformation opportunities across the marketing lifecycle – with a focus on driving speed to market, agility and improved quality metrics.</li><li>Build internal &amp; external Marketing Operations (MarOps/MarTech) expertise - understand the possibilities/nuances of AXP MarTech products, processes &amp; capabilities available to our marketing partners.</li><li>Provide outstanding customer service to marketing colleagues across the enterprise.</li></ul><h4>Minimum Qualifications</h4><ul><li>Excellence in stakeholder management skills to build strong partnerships with a wide range of stakeholders.</li><li>Must have a positive, collaborative leadership style with colleague and customer first approach.</li><li>Prior Experience of marketing operations and/or Merchant data strongly preferred</li><li>Comfort with complex data models and ability to understand how to work with data</li><li>Consistent record of driving results in a fast-paced environment with a customer-first mindset.</li><li>Ability to recognize issues quickly and determine how to get a resolution through creative and efficient problem solving</li><li>Ability to put enterprise thinking first, connect the role’s agenda to company priorities and balance the needs of customers, partners, colleagues &amp; shareholders.</li><li>Ensuring compliance with industry standards and practices</li><li>Strong Program Management, analytical &amp; problem-solving skills.</li><li>Bachelor’s or master’s degree in information technology, Computer Science, Information Security, or any other relevant qualification.</li><li>8 to 10 years of relevant work experience</li></ul><h4>Preferred Qualifications</h4><ul><li>Understanding of application architecture and technology infrastructure preferred</li></ul>Salary Range: $80,000.00 to $155,000.00 annually + bonus + benefitsThe above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:<ul><li>Competitive base salaries&nbsp;</li><li>Bonus incentives&nbsp;</li><li>6% Company Match on retirement savings plan&nbsp;</li><li>Free financial coaching and financial well-being support&nbsp;</li><li>Comprehensive medical, dental, vision, life insurance, and disability benefits&nbsp;</li><li>Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need&nbsp;</li><li>20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy&nbsp;</li><li>Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)&nbsp;</li><li>Free and confidential counseling support through our Healthy Minds program&nbsp;</li><li>Career development and training opportunities</li></ul>For a full list of Team Amex benefits, visit our Colleague Benefits Site.American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.US Job Seekers - Click to view the “Know Your Rights” poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: <a href="https://www.eeoc.gov/poster" target="_blank">https://www.eeoc.gov/poster</a>Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

Manager, Marketing - B2B Merchant Communications Solutions

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel &amp; Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. The Customer Marketing Analytics team supports US Consumer Marketing through best-in-class Data analytics.This position is responsible for growing and deepening relationships with customers, increasing profitability for American Express and customer relevance in marketing campaigns through best-in-class analytics. In this team, you will have the opportunity to provide critical analytics that drive the core business strategy for marketing channels at American Express. You will perform strategic analyses to identify business opportunities, model customer behaviors to optimally target customers, and perform an in-market test &amp; learn to understand the efficiency of key marketing initiatives throughout the customer lifecycle for US Consumer Business. At the Senior Manager level, the colleague does not have a people leadership role but is often viewed as an emerging expert in the field. Focuses on resolution of complex problems, conducts analyses, recommends changes to policies, and establishes procedures that affect immediate organization.How will you make an impact in this role?<ul><li>Develop strong relationship with internal marketing partners to understand and help frame key business problems.</li><li>Drive incremental revenue by scaling spend and lend treatments through targeting customers at the right time with the right offer by continuously intercepting the relevant customer behavior signals in our rich data sources.</li><li>Enhance economic optimization framework with focus on increasing short-term and long-term revenue while optimizing cost through customer level ROI driven targeting.</li><li>Conduct strategic analyses to inform business decisions and provide actionable&nbsp;recommendations. Write and present fact-based presentations to key partners.</li><li>Manage BAU campaign targeting, experimental design, results read, etc. across the&nbsp;entire US consumer portfolio.</li><li>Point of Contact on customer acquisition campaigns for marketing channels</li></ul>Qualifications<ul><li>Advanced degree in a statistics/business/economics/decision science related field highly preferred.</li><li>Experience with using analytics to drive business results.</li><li>Strong quantitative skills with a solid understanding of probability and statistics</li><li>Deep experience and expertise with databases query languages (HiveQL, SQL, or the equivalent) is a must.</li><li>Experience in working with very large datasets using Big Data tools and&nbsp;platforms (Hadoop, Spark, or the equivalent).</li><li>Understanding of experimental test design in campaign marketing</li><li>Demonstrated ability to frame business problems into analytical problems, leverage&nbsp;external thinking and tools to deliver business insights.</li><li>Self-motivated and ability to work autonomously on multiple projects&nbsp;simultaneously.</li><li>Strong communications and relationship building skills with an ability to develop&nbsp;and deliver effective presentations.</li></ul>Salary Range: $90,000.00 to $165,000.00 annually + bonus + benefitsThe above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:<ul><li>Competitive base salaries&nbsp;</li><li>Bonus incentives&nbsp;</li><li>6% Company Match on retirement savings plan&nbsp;</li><li>Free financial coaching and financial well-being support&nbsp;</li><li>Comprehensive medical, dental, vision, life insurance, and disability benefits&nbsp;</li><li>Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need&nbsp;</li><li>20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy&nbsp;</li><li>Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)&nbsp;</li><li>Free and confidential counseling support through our Healthy Minds program&nbsp;</li><li>Career development and training opportunities</li></ul>For a full list of Team Amex benefits, visit our Colleague Benefits Site.Depending on factors such as business unit requirements, the nature of the position, cost and applicable laws, American Express may provide visa sponsorship for certain positions.American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.US Job Seekers - Click to view the “Know Your Rights” poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: <a href="https://www.eeoc.gov/poster" target="_blank">https://www.eeoc.gov/poster</a>*Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

Manager- Marketing Data Analytics

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.How we serve our customers is constantly evolving and is a challenge we gladly accept. Whether you’re finding new ways to prevent identity fraud or enabling customers to start a new business, you can work with one of the most valuable data sets in the world to identify insights and actions that can have a meaningful impact on our customers and our business. And, with opportunities to learn from leaders who have defined the course of our industry, you can grow your career and define your own path. Find your place in risk and analytics on #TeamAmex.This position is part of Enterprise Comms &amp; MarTech Experiences (ECMX), which is a global organization that sits within Membership Portfolio Services (MPS) and is American Express’ marketing services center of excellence with the charter of driving high quality, customer-first marketing that accelerates business growth through optimized go-to-market solutions and the development of best-in-class MarTech products &amp; processes.This role is an exciting opportunity to join the Digital Offers Ecosystem (DOE) MarOps Solutions team. &nbsp;The team is focused on ensuring flawless execution and delivery of Amex Offers campaigns, enabling partner priorities, and maintaining a continuous focus on operational transformation. &nbsp;Key Responsibilities:<ul><li>Acting as the Marketing Execution Lead (MEL) for Amex Offer campaigns. &nbsp;This includes managing and submitting offers through all required review processes and working closely with compliance review partners and marketing partners to ensure all campaigns are fully approved prior to launch.</li><li>Executing the end-to-end offer onboarding process for Amex Offers campaigns, ensuring the successful set-up and delivery of offers.</li><li>Conducting quality reviews and validations to ensure flawless delivery of campaigns.</li><li>Supporting operational reporting and KPI tracking for transformation initiatives, ensuring performance is effectively monitored and analyzed.</li><li>Developing data-driven decks and dashboards (using Tableau, Excel, and other reporting tools) to inform business strategy and enable decision-making.</li><li>Providing consultation and support to Marketing partners who want to launch campaigns.</li><li>Working closely with Technologies to track and validate offers, ensuring they launch successfully.</li><li>Continuing to meet the evolving needs of our Partners, Cardmembers, and Merchants.&nbsp;&nbsp;</li></ul>Qualifications:<ul><li>Prior experience of marketing execution, project management, and/or reporting a plus</li><li>Strong attention to detail to drive flawless execution</li><li>Analytical mindset with the ability to track and interpret data; proficient in Excel</li><li>Proven ability to independently manage multiple workstreams and drive results</li><li>Strong relationship management skills and ability to effectively collaborate across teams</li><li>Ability to think innovatively and challenge the status quo</li><li>Excellent communication skills</li><li>Comfort with and ability to understand (at a high level) capabilities and technical systems</li><li>Desire to work in a fast-paced, dynamic environment&nbsp;</li></ul>Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefitsThe above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:<ul><li>Competitive base salaries&nbsp;</li><li>Bonus incentives&nbsp;</li><li>6% Company Match on retirement savings plan&nbsp;</li><li>Free financial coaching and financial well-being support&nbsp;</li><li>Comprehensive medical, dental, vision, life insurance, and disability benefits&nbsp;</li><li>Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need&nbsp;</li><li>20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy&nbsp;</li><li>Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)&nbsp;</li><li>Free and confidential counseling support through our Healthy Minds program&nbsp;</li><li>Career development and training opportunities</li></ul>For a full list of Team Amex benefits, visit our Colleague Benefits Site.American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.US Job Seekers - Click to view the “Know Your Rights” poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: <a href="https://www.eeoc.gov/poster" target="_blank">https://www.eeoc.gov/poster</a>Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

Analyst - Marketing

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.Where is this role located within American Express?The Enterprise Comms &amp; MarTech Experiences (ECMX) team is a global organization that sits within Membership Portfolio Services (MPS) centre of excellence with the charter of powering high quality, efficient, user-centric digital marketing experiences that accelerate business growth through optimized enterprise MarTech &amp; MarOps solutions.This role sits in the Enterprise MarOps Solutions (EMS) team within ECMX.&nbsp; The EMS organization is a global team responsible for consultation and execution of US and international marketing campaigns including channel set-up and deployment.&nbsp; Additionally, this organization leads creative review &amp; approval processes for all US marketing content &amp; creative.&nbsp; This team conducts process solution design &amp; optimization, informing MarTech transformation.How will you make an impact in this role?<ul><li>Provide comprehensive marketing campaign consultation, project management support, solution design/process optimization and execution services to Marketing partners and key stakeholders across US Marketing in support of American Express’ strategic priorities.</li><li>Activities include deep knowledge of the end-to-end marketing campaign execution journey to provide custom consultation and guidance on pre-execution campaign planning, marketing offer governance, campaign/offer set-up, creative development/review/approval, channel set-up, targeting &amp; eligibility, and post-launch activities.</li><li>Collaborate with key stakeholders including Marketing, Product, GCO/Legal, Compliance, Channel Delivery to align on campaign objectives, feasibility, and overall risk - ensuring we can deliver flawlessly on the promise to our customers.</li><li>Independently lead project management support for Limited Time Offer (LTO) launches throughout planning, execution, and post-launch stages with a focus on cross-functional collaboration for successful and on-time launches.</li><li>Partner with MarTech Product teams and other relevant stakeholders to identify and implement process transformation opportunities across the marketing lifecycle – with a focus on driving speed to market, agility, efficiency, and improved quality metrics.</li><li>Build AXP Marketing Operations expertise - understand the possibilities/nuances of AXP MarTech products, processes &amp; capabilities available to our marketing partners to drive clarity and utilization and inform process optimization opportunities.</li><li>Lead change management activities, best practice sharing, and process adoption/adherence across enterprise stakeholders for various Marketing &amp; Comms related functional/process elements (e.g., Channel, Marketing, Acquisition/Loyalty etc.).</li><li>Monitor and analyze data, identify/interpret trends and determine actions to improve quality, optimize operational performance and business outcomes.</li><li>Provide outstanding customer service to marketing colleagues and partners across the enterprise.Minimum Qualifications:</li><li>Minimum of 2-3 years of work experience. Previous experience in MarOps, Marketing, or Project Management a plus.</li><li>Passion for/keen interest in Marketing Operations (MarOps) and/or Project Management &amp; Delivery with the ability to lead cross-functional projects.</li><li>Detail and Process-Oriented Thinker: Energetic self-starter with excellent attention to detail, is a process-oriented thinker with strong process/project management and organizational skills with the ability to think end-to-end.</li><li>Strong Communicator: Excellent verbal and written communication skills, with ability to translate and explain complex technical concepts in a simple, easy to understand way while providing actionable strategies/recommendations.</li><li>Collaborative and Service-Minded: Excellent relationship/partner management skills/experience with ability to engage, consult and influence up and down across multiple partners/stakeholders across the enterprise.</li><li>Analytical and Data-Driven: Ability to gather and interpret performance data, identify optimization opportunities and measure key performance indicators.</li><li>Comfortable with navigating ambiguity and leveraging a holistic end-to-end perspective to design and deliver clear and effective solutions.&nbsp;</li><li>Strong problem-solving skills and willingness to get into the details to identify process inefficiencies and recommend and lead strategic solutions.</li><li>Adaptable and Curious: Ability to adapt, operate independently and collaborate effectively cross-functionally with colleagues at various levels, in a dynamic, fast-paced, rapidly evolving global environment. Embrace ongoing learning.</li><li>Calm Under Pressure: Experience working in a deadline-driven production-oriented environment with ability to effectively manage last-minute changes, technical issues, and delays.</li><li>Bachelor’s degree required.</li><li>Proficiency with Microsoft Office, Slack.</li></ul>Preferred Qualifications:<ul><li>Experience/familiarity with workflow management tools/platforms (e.g., Salesforce, Adobe) a plus.</li></ul>Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefitsThe above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:<ul><li>Competitive base salaries&nbsp;</li><li>Bonus incentives&nbsp;</li><li>6% Company Match on retirement savings plan&nbsp;</li><li>Free financial coaching and financial well-being support&nbsp;</li><li>Comprehensive medical, dental, vision, life insurance, and disability benefits&nbsp;</li><li>Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need&nbsp;</li><li>20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy&nbsp;</li><li>Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)&nbsp;</li><li>Free and confidential counseling support through our Healthy Minds program&nbsp;</li><li>Career development and training opportunities</li></ul>For a full list of Team Amex benefits, visit our Colleague Benefits Site.American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.US Job Seekers - Click to view the “Know Your Rights” poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: <a href="https://www.eeoc.gov/poster" target="_blank">https://www.eeoc.gov/poster</a>Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

Senior Analyst - Marketing

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.The Resy Guest &amp; Product Marketing team’s mission is to drive unmatched demand to the Resy restaurant network by building an engaged guest base via compelling value messaging and refined segmentation strategy. As&nbsp;Sr. Manager, Resy Guest Lifecycle Marketing &amp; Strategy,&nbsp;you will be focused on&nbsp;supporting the development and execution of Resy’s lifecycle digital marketing curriculum for guests. You will play a crucial role in building internal and external partner relationships, gathering insights and learnings, and ensuring all email and digital marketing assets are deployed efficiently and accurately. This role works in close collaboration with the broader Resy team (inclusive of Resy B2C and B2B Marketing, Product, and Data), reports to the Director, Resy Guest &amp; Product Marketing, and manages 1 direct report.Key Responsibilities:<ul><li>Own segmentation, journey mapping, and personalized channel experiences across email and other CRM touchpoints, in collaboration with Product, Data, and Marketing teams.</li><li>Manage and optimize behaviorally triggered and dynamic content campaigns to drive retention and engagement, including ongoingA/B testing and performance reporting.</li><li>Oversee the strategy, execution, and performance analysis of major lifecycle moments, including flagship campaigns like Resy Recap, a personalized end-of-year diner experience.</li><li>Analyze and present CRM performance metrics regularly to senior stakeholders; maintain a comprehensive measurement plan for all lifecycle and CRM initiatives.</li><li>Manage the creative development and approval process across digital marketing campaigns, liaising with Legal, Compliance, Brand, and external agencies</li><li>Manage end-to-end campaign execution for email including set-up, deployment, and post-launch performance coupled with go-forward plans ensuring consideration of comprehensive Customer Experience</li><li>Partner with internal product and data stakeholders to understand guest and restaurant needs to 1) develop marketing plans and 2) consult on optimizations to owned digital assets to drive guest engagement</li></ul><ul><li>Own and lead full team marketing work plan tracking, campaign flighting, and prioritization against business priorities and resources</li><li>Act as data analyst across marketing campaign performance, creating and managing reporting and bespoke analytics (Funnel reporting and marketing attribution)</li><li>Assess opportunities to deliver more robust reporting suites across campaigns to highlight variances in performance (content, engagement, etc.) across different segments (e.g. Priority City view)</li></ul>Qualifications:<ul><li>5–7 years of experience in CRM, lifecycle marketing, or digital marketing roles, ideally with a a strong background in email.</li><li>Strong background in email marketing platforms, marketing analytics, and customer segmentation.</li><li>Experience managing large-scale, personalized campaigns and optimizing performance through testing.</li><li>Analytical mindset with the ability to translate insights into strategy; familiarity with tools like Looker, Simon Data.</li><li>Excellent project management and cross-functional collaboration skills.</li><li>Experience with end-to-end campaign execution (planning, set-up, legal reviews, etc.) and ability to independently move timelines forward</li><li>Experience consolidating and delivering campaign insights across teams and up to leadership.</li><li>Highly analytical, proven ability to synthesize complex topics and use funnel performance data to make business recommendations across channels (heavy Excel experience a must, experience with Adobe reports preferred).</li><li>Exceptional interpersonal communication skills and ability to lead large groups of matrixed partners across the Enterprise, including Marketing, Operations, Product, and Data. Ability to act as a confident PMO for team to prioritize work and back logs across complete Snr Manager team remit</li><li>Experience learning new technology and managing email service platforms; while experience with platforms like Simon Data, Klayvio or Salesforce is not required, it’s a nice to have.</li><li>Positive self-starter with a thirst to move quickly and challenge what’s been done</li><li>Highly organized and comfortable delivering results across multiple workstreams simultaneously; attention-to-detail is critical</li><li>Intellectual curiosity and passion for understanding what drives customer behavior</li><li>Strong storyteller with a thoughtful ability to flex your style based on the audience</li><li>Passion for restaurants a plus</li></ul>Salary Range: $80,000.00 to $155,000.00 annually + bonus + benefitsThe above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:<ul><li>Competitive base salaries&nbsp;</li><li>Bonus incentives&nbsp;</li><li>6% Company Match on retirement savings plan&nbsp;</li><li>Free financial coaching and financial well-being support&nbsp;</li><li>Comprehensive medical, dental, vision, life insurance, and disability benefits&nbsp;</li><li>Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need&nbsp;</li><li>20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy&nbsp;</li><li>Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)&nbsp;</li><li>Free and confidential counseling support through our Healthy Minds program&nbsp;</li><li>Career development and training opportunities</li></ul>For a full list of Team Amex benefits, visit our Colleague Benefits Site.American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.US Job Seekers - Click to view the “Know Your Rights” poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: <a href="https://www.eeoc.gov/poster" target="_blank">https://www.eeoc.gov/poster</a>Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions

18 Marketing / Communications / PR Jobs in Jersey City, NJ, USA