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OVERVIEW The Demand Marketing Manager is responsible for developing and executing demand generation strategies to drive lead acquisition, engagement, and conversion within the K-12 education market. This role focuses on creating and optimizing multi-channel campaigns to support the organization's growth objectives in the education sector.&nbsp;Occasional travel required.&nbsp; RESPONSIBILITIES<ul><li>Develop and implement integrated demand generation campaigns to drive lead acquisition and conversion in the K-12 education market.&nbsp;</li><li>Optimize email marketing, digital advertising, content marketing, paid social, SEO, and account-based marketing (ABM) efforts.&nbsp;</li><li>Create and manage full-funnel campaigns, ensuring consistent engagement across all stages of the buyer's journey.&nbsp;</li><li>Lead account-based marketing initiatives, driving cross functional collaboration and orchestration between teams.&nbsp;</li><li>Develop lead nurturing strategies to move prospects through the sales funnel and increase conversion rates.&nbsp;</li><li>Collaborate with the Sales team to align marketing efforts with revenue and pipeline goals.&nbsp;</li><li>Manage pre- and post-event campaigns to drive attendance and manage lead follow-ups by sales cohorts.&nbsp;</li><li>Define content and thought leadership needs for demand campaigns in collaboration with content and product management.&nbsp;</li><li>Monitor and optimize the marketing funnel to ensure effective measurement of marketing's contribution to pipeline and revenue.&nbsp;</li><li>Utilize business intelligence tools (e.g., Salesforce, HubSpot, Google Analytics) to track, analyze, and optimize campaign performance.&nbsp;</li><li>Continuously test and refine messaging, channels, and creative assets to maximize impact.&nbsp;</li><li>Provide regular reports on marketing campaign performance and develop testing processes and optimization motions to improve performance.&nbsp;</li><li>Collaborate with cross-functional teams, including Sales, Content, Creative, and Product Marketing, to ensure cohesive and effective marketing strategies.&nbsp;</li><li>Manage relationships with external agencies and vendors to enhance campaign reach and effectiveness.&nbsp;</li><li>Stay informed about K-12 education trends, best-in-class benchmarks, new demand techniques and channels, market dynamics, and competitive landscape to ensure that PLTW remains at the forefront of demand generation.&nbsp;</li><li>Continuously refine market segmentation, audience targeting, and personalization strategies to improve lead quality and conversion rates.&nbsp;</li><li>Represent the company at industry events, conferences, and partner meetings to expand brand presence and engagement.&nbsp;</li><li>Identify and recommend potential opportunities to incorporate innovative methods and emerging trends within area of expertise.</li><li>Other duties as assigned.</li></ul> QUALIFICATIONS<ul><li>Bachelor's degree in marketing, communications, business, or a related field of study, or equivalent related experience.&nbsp;</li><li>Significant experience in demand generation or growth marketing.&nbsp;</li><li>Experience with digital marketing strategies, including paid media, content syndication, SEO, and retargeting.</li><li>Expertise with CRM, marketing automation, and analytics platforms (e.g., Salesforce, HubSpot, Google Analytics).</li></ul>PROFESSIONAL SKILLS<ul><li>A customer-centric approach to all internal and external interactions.&nbsp;</li><li>Values and leverages the unique strengths and perspectives of each Team Member.</li><li>Takes pride in the work, celebrates success, and has fun.</li><li>Approaches work with curiosity and experimentation.</li><li>Proven experience in designing and executing successful multi-channel demand generation programs.&nbsp;</li><li>Experience managing timelines and campaign activation, with a focus on ROI-driven marketing execution.&nbsp;</li><li>Analytical mindset with the ability to measure, report, and optimize marketing performance based on data insights.&nbsp;</li><li>Experience with account-based marketing (ABM) and personalized sales enablement campaigns.&nbsp;</li><li>Strategic and hands-on thinker who can develop big-picture marketing strategies while executing with precision.&nbsp;</li><li>Excellent communication and presentation skills, with the ability to influence cross-functional teams.&nbsp;</li><li>Results-oriented and data-driven, with a strong ability to translate analytics into actionable marketing strategies.&nbsp;</li><li>Creative problem-solver who thrives in a fast-paced, collaborative, and remote-first environment.&nbsp;</li><li>Ability to prioritize and manage multiple projects simultaneously, ensuring deadlines are met.&nbsp;</li></ul> PI278269879

Demand Marketing Manager

OVERVIEW The Senior Director of Product and Partner Marketing drives PLTW’s go-to-market strategies, ensuring excellence in product positioning, launch execution, and sales enablement while also leading a high-impact partner marketing engine that fuels adoption, strengthens partnerships and elevates PLTW’s presence with customers, funders and collaborators. This role shapes compelling product messaging, value propositions, co-marketing and growth initiatives that resonate with K–12 educators, administrators, and decision-makers, supporting both acquisition and retention. Occasional travel required. RESPONSIBILITIESGo-to Market and Sales Enablement<ul><li>Develop and execute go-to-market (GTM) strategies with clear, customer-centric messaging and differentiated positioning tailored to differentiation by audience (K12 district leaders, school administrators, and educators.</li><li>Build and deliver sales enablement tools and launch support materials that improve productivity, win rates, and ensure consistent messaging across teams. (presentations, battlecards, objection handling, ROI/impact narratives, product guides, training).</li><li>Support product launches and program updates, ensuring marketing and sales teams are equipped with the right messaging and materials.</li><li>Establish and leverage market intelligence and analytics tools (Salesforce, Hubspot, Tableau, Google Analytics, etc.) to guide strategy, measure performance, and inform messaging and positioning.&nbsp;</li><li>Stand up market intelligence processes (segmentation, competitive monitoring, win/loss) and voice-of-customer insights to guide GTM decisions.</li></ul>Partner Marketing (Supply &amp; Funding)<ul><li>Develop joint value propositions and scalable partner marketing frameworks to expand reach and ensure brand alignment and recognition.&nbsp;</li><li>Collaborate with the fundraising team to translate partner investments into measurable outcomes, including program awareness and growth, national recognition, thought leadership positioning and expanded student/educator engagement.</li><li>Establish scalable partner marketing frameworks (tiering, playbooks, templates, brand/co-branding guidelines, approval workflows) and ensure recognition/compliance standards.</li></ul>External Customer Communications &amp; Thought Leadership<ul><li>Lead customer communication strategies, including newsletters, retention marketing, and program updates to ensure consistent and aligned messaging.&nbsp;</li><li>Collaborate with Public Relations to develop thought leadership initiatives, media engagement, and executive communications.</li></ul>Collaboration &amp; Leadership<ul><li>Lead and develop a high-performing team, fostering a culture of innovation, collaboration, and performance-driven marketing.</li><li>Operate as a senior cross-functional leader with Product, Sales, Development/Fundraising, Creative, Demand Marketing, Customer Success, and PR to drive one story to the market.</li><li>Partner with external agencies, influencers, customers and industry experts to expand PLTW’s reach and credibility.</li><li>Drive change management within and across teams to adapt to changing priorities while staying focused on long-term objectives.</li></ul>Measurement &amp; Optimization<ul><li>Define and track key performance metrics, including product interest, product adoption, content engagement, sales enablement effectiveness, partner campaign performance and engagement.&nbsp;</li><li>Set and report product marketing manager targets (program-specific marketing qualified leads, influenced pipeline, win-rate lift on competitive plays).</li><li>Continuously optimize messaging, content formats, and communication channels based on audience insights and data.</li><li>Run post-launch retros and partner campaign reviews; continuously refine messaging, proof points, and partner plays based on performance and stakeholder feedback.</li><li>Identify and recommend potential opportunities to incorporate innovative methods and emerging trends within area of expertise.</li><li>Other duties as assigned.</li></ul> QUALIFICATIONS<ul><li>Bachelor's degree in marketing, communications, business, or a related field of study, or equivalent related experience.&nbsp;</li><li>Demonstrated experience in K-12 product marketing leadership and partner or channel marketing required.</li><li>Expertise in go-to-market frameworks, methodologies and approaches.</li><li>Experience coaching, leading, and managing the work of others.&nbsp;</li></ul>PROFESSIONAL SKILLS<ul><li>A customer-centric approach to all internal and external interactions.&nbsp;</li><li>Values and leverages the unique strengths and perspectives of each Team Member.</li><li>Takes pride in the work, celebrates success, and has fun.</li><li>Approaches work with curiosity and experimentation.</li><li>Customer-centric mindset, with the ability to translate audience insights into compelling marketing content.</li><li>Excellent written, verbal, and communication skills, with the ability to influence stakeholders across the organization.</li><li>Data-driven and analytical, with a focus on content and brand measurement and optimization.</li><li>Strategic and creative thinker, able to balance big-picture strategy with tactical execution.</li><li>Ability to manage multiple projects and deadlines in a fast-paced, collaborative environment.</li><li>Expertise in product positioning, sales enablement techniques, messaging frameworks, and go-to-market strategies.</li><li>Proven ability to steward high dollar partnerships and funding relationships through marketing, recognition, and storytelling.&nbsp;</li><li>The ability to influence professionally and constructively.</li><li>Accountable and takes ownership.</li><li>Excellent judgment and ability to adapt to changing priorities with ease and efficiency.</li></ul> PI278269888

Senior Director of Product and Partner Marketing

Want to love your job? We’re hiring at the Texas Roadhouse Support Center! Flexibility, teamwork, and fun are some of the reasons our employees are proud to be Roadies. Apply today and join our team! We offer a comprehensive total rewards package on the first day of the month following 31 days of employment to Support Center Employees that meet our benefit eligibility requirements. The total rewards package includes, but is not limited to, the following: •A choice of medical plans that are best in class •Dental and Vision Insurance •Paid Vacation, Parental, Donor, Bereavement and 100% Paid Maternity Leave •Adoption Assistance •Short-Term and Long-Term Disability •Life, Accident and Critical Illness Insurance •Identity Theft Protection •Employee Assistance Program •Business Travel Insurance •401(k) Retirement Plan •Flexible Spending Accounts •Tuition Reimbursements up to $5,250 per year •Quarterly Restricted Stock Units Program •Annual holiday bonus We also offer a variety of services for our Support Center employees! Car detailing and oil changes in the parking lot, on site haircuts, workout gym with personal trainers, spray tans, dry cleaning delivery service, chair massages just to name a few! We also have a Registered Nurse in the building to help with our wellness initiatives and keep us healthy. Willie’s Joynt is our full-service café that serves breakfast and lunch and prepares delicious TO GO meals. We love taking care of our Roadie family and making our company a LEGENDARY place to work! As our founder, Kent Taylor once said, “We are a people company that just happens to serve steaks.” Check us out, you won’t be disappointed!Position Overview The Brand Loyalty team leads the development of marketing programs across all digital touchpoints, including web, email, SMS, social media, mobile apps, and more! We are looking for a Brand Marketing Specialist I to create content and aid in copywriting efforts across all Texas Roadhouse (TXRH) brands.This role is responsible for conducting market research, meticulously curating, and refreshing content across digital platforms, devising, and implementing both local and national promotional strategies, facilitating communication between field and support teams, and delivering comprehensive KPIs and ROI assessments for all campaigns.The ideal candidate for this position is someone who loves content creation, has an eye for detail, and thrives on collaborating with others. The candidate must be able to think of creative ways to tell stories online. They will also need experience working with diverse backgrounds and groups and must have the ability to get buy-in on ideas that other people might think are crazy!Responsibilities<ul><li>Develop and collaborate on compelling content strategies tailored to each brand's unique identity and target audience</li><li>Craft engaging copy for digital campaigns (websites, mobile app tiles, in-store digital touchpoints, etc..) and marketing programs (unified promotions, key operations initiatives, etc.) , ensuring messaging aligns with brand voice and business objectives</li><li>Monitor and analyze the performance of digital content using analytics tools to optimize strategies and maximize results</li><li>Work closely with cross-functional teams, including operations, graphic design, sponsorships, legal, and guest relations, to create cohesive content and maintain consistency across all channels and brands</li><li>Stay updated on industry trends and best practices in digital marketing and content creation, incorporating innovative approaches into our strategies</li></ul>Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.Qualifications<ul><li>Bachelor’s Degree required, preferably in Advertising, Marketing, Communications or similar</li><li>Minimum 4 year in digital marketing or similar role. Experience with content creation and copy writing in digital advertising channels&nbsp;</li><li>Proficient in Outlook, Microsoft Office, Adobe products (especially Photoshop and Illustrator), and have strong typography skills</li></ul>This job description includes essential functions and basic duties and is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as appropriate. This document is not a contract of employment, and the Company reserves the right to change this job description and/or assign tasks for the employee to perform, as the Company may deem appropriate. We as a company do not provide sponsorship for employment-based visas.We are proud to be an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, gender, pregnancy, gender identity, disability, veteran status, sexual orientation, citizenship, national origin, or any other legally protected status. We encourage and welcome all applicants to apply.

Texas Roadhouse

Brand Marketing Specialist

Job DescriptionThe Sr. Manager of Marketing Insights will provide support to the Executive Director of Marketing Insights, STARZ Media Strategy and Agency partners to plan, measure, optimize and evaluate the performance of upper funnel media campaigns. The candidate will have an extremely versatile skillset, be highly collaborative, and work cross-functionally to provide actionable insights to the key media stakeholders and agency partners. The role is highly visible and includes senior management stakeholders within the marketing, media, and distribution teams.Responsibilities:· Independently identify and provide marketing insights to inform and support the business needs of key internal stakeholders· Support internal stakeholders (e.g. Media, Distribution, Marketing, etc.) to craft strong, data-driven, narratives to meet company and department initiatives· Develop and analyze performance of key marketing initiatives, defining and utilizing KPIs that have a strong relationship to key business objectives· Construct methodologies and metrics to understand and evaluate marketing strategies to ensure efficient and effective use of upper funnel media budgets and provide insights and analysis for ongoing optimization of performance· Create and manage Tableau dashboards for internal stakeholders and senior leadership to identify key drivers of performance and inform future campaign activity· Partner closely with media agencies to identify opportunities for campaign optimization to ensure every marketing dollar is spent as efficiently as possibleExperience &amp; Skill:· Support senior leadership to ensure all marketing related business goals are met· Provide marketing team with deep and actionable audience, creative, and marketing platform insights· Contribute to audience research to identify key behavioral, demographic, and attitudinal traits to inform the development and targeting of future marketing campaigns· Partner with media agencies to define and implement campaign measurement of holistic marketing campaigns, including Streaming, Linear TV, OOH, Digital and social media· Knowledge of marketing mix modelling and/or multi-touch attribution desirable· Manage Sr. Analyst/Analyst, Marketing Insights· BA/BS and equivalent work experience. Strong preference for a degree in a technical field such as Applied Mathematics, Computer Science, Engineering, Physics, or Economics.· 7+ years in marketing analytics including the measurement and evaluation of off-line and online marketing campaign tactics· Strong understanding of basic statistical concepts, such as descriptive and inferential statistics, hypothesis testing, sample size calculations, correlations, and A/B testing· 5+ years working with data visualization tools with a strong preference for experience with Tableau· Strong understanding of data structures, query language, and methodologies for maximizing the value of datasets. Programming experience with SQL, Python for data manipulation, analysis, and ETL· Strong communications skills, including the abilities to distill and relay data and insights to a variety of audiences, including senior executives· Deep understanding of optimization processes (e.g. A/B testing) and experimental design (e.g. identifying the variables, treatment structures, etc.)· Ability to multitask and work on multiple ongoing projects, with minimal oversight, support, and defined process· Exceptional attention to detail· Statistical model building/machine learning experience a significant plus· Experience in the television industry a significant plus· Excellent reporting and analysis skills including the ability to distill raw data into actionable insights· Comfortable working in a fast paced, quickly changing, and growing environment with exceptional attention to detail· Proficient in Microsoft office:o Excel, utilizing strong analytical skills, comfort with pivot tables, formulas, and organizing/understanding large data setso PowerPoint, for high quality data visualizations (experience with Adobe also a plus)Compensation:$120,000-$140,000About STARZSTARZ (NASDAQ: STRZ) is the leading premium entertainment destination for women and underrepresented audiences, and home to some of the most popular franchises and series on television. STARZ offers a robust programming mix for discerning adult audiences, including boundary-breaking originals and an expansive lineup of blockbuster movies, and is embodied by its brand positioning “We’re All Adults Here.” Complementary to any platform or service, STARZ is available across a wide range of digital OTT platforms and multichannel video distributors and is a bundling partner of choice. STARZ is powered by an industry-leading advanced technology, data analytics and digital infrastructure and the highly rated and first-of-its-kind STARZ app.Our Benefits<ul><li>Full Coverage – Medical, Vision, and Dental</li><li>Annual discretionary bonus and merit increase</li><li>Work/Life Balance – generous sick days, vacation days, holidays, and wellness days</li><li>401(k) company matching</li><li>Tuition Reimbursement (up to graduate degree)</li></ul>EEO StatementStarz is an equal employment opportunity employer.&nbsp;All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws.&nbsp;In addition, Starz will provide reasonable accommodations for qualified individuals with disabilities. Starz will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.&nbsp;&nbsp;

STARZ

Sr Manager, Marketing Insights

Job DescriptionThe Director, Partner Marketing drives a comprehensive marketing strategy to maximize STARZ subscribers and revenue across assigned digital partners. The position is the main point of contact for external partner marketing teams and collaborates internally and leads a team to implement campaigns and strategic initiatives across the partner ecosystem. This role requires a high level of creativity, attention to detail, and project management skills, as well as the ability to analyze marketing and subscription data to develop insights and make innovative and strategic recommendations to drive increased revenue and subscribers. The ideal candidate will have the ability to lead multiple projects, working both independently and through a team. The role is customer facing and requires diligence in follow through, communication internally and externally as well as a keen sense of customer relationships and how they impact the larger distribution team.Responsibilities● Determines ongoing marketing and creative strategy to achieve objectives, leveraging internal brand and originals marketing teams to ensure alignment. Translates broad strategic objectives into actionable marketing plans and tactics.● Leads a team to execute projects, providing strategic guidance and thought leadership. Maintains constant awareness of the direction and manages status of all projects, including anticipating needs and conflicts that unexpectedly evolve.● Collaborates with distribution, analytics, media, and marketing teams in the development and analysis of marketing plans to achieve established subscriber and revenue goals.● Establishes and nurtures relationships with partner decision makers including marketing, operations, and business stakeholders.● Understands key objectives, challenges and opportunities for STARZ within partner business to facilitate the advancement of STARZ objectives and initiatives.● Works cross-functionally to socialize partner activity and advocate for distribution and partner needs.● Manages contractual marketing funds, establishing recommended strategic and creative direction for assigned accounts. Partner with internal marketing and media teams to align on-platform buys to support distribution objectives and optimize funds.● Monitors and analyzes marketing projects and makes recommendations for improvements and better results.● Secures optimal placement for STARZ in partner marketing tactics. Review partner creative, manage internal routing and communicate changes when needed.● Exhibits strong communication skills through ongoing communication, presentations, weekly meetings and quarterly business reviews.● Ensures distribution teams are up-to-date with current programming and marketing strategies and priorities as the main point of contact for internal marketing, PR, and programming teams and communicate partner initiatives to internal teams.Compensation:$135,000-$155,000About STARZSTARZ (NASDAQ: STRZ) is the leading premium entertainment destination for women and underrepresented audiences, and home to some of the most popular franchises and series on television. STARZ offers a robust programming mix for discerning adult audiences, including boundary-breaking originals and an expansive lineup of blockbuster movies, and is embodied by its brand positioning “We’re All Adults Here.” Complementary to any platform or service, STARZ is available across a wide range of digital OTT platforms and multichannel video distributors and is a bundling partner of choice. STARZ is powered by an industry-leading advanced technology, data analytics and digital infrastructure and the highly rated and first-of-its-kind STARZ app.Our Benefits<ul><li>Full Coverage – Medical, Vision, and Dental</li><li>Annual discretionary bonus and merit increase</li><li>Work/Life Balance – generous sick days, vacation days, holidays, and wellness days</li><li>401(k) company matching</li><li>Tuition Reimbursement (up to graduate degree)</li></ul>EEO StatementStarz is an equal employment opportunity employer.&nbsp;All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws.&nbsp;In addition, Starz will provide reasonable accommodations for qualified individuals with disabilities. Starz will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.&nbsp;&nbsp;

Director, Partner Marketing

Job DescriptionThe Senior Manager, Originals Marketing will manage the strategic and creative development and execution of high-profile, cross-platform campaigns for STARZ Original series, supporting projects from concept to launch while ensuring creative excellence, cross-functional alignment, and quality assurance.Responsibilities <ul><li>Manage end-to-end series marketing campaigns—from pre-production through post-launch—overseeing positioning, strategy, creative development, and execution to support the series lead.</li><li>Act as subject-matter expert for assigned titles, analyzing scripts, plot points, spoilers, talent restrictions, legal/clearance requirements, and budget.</li><li>Develop and maintain core campaign materials—including executive presentations, one-sheets, recaps, and creative briefs—ensuring clarity, strategic impact, and design quality.</li><li>Oversee creative production across AV, print, and digital, providing clear, actionable feedback to internal teams and external agencies to ensure brand consistency and creative excellence.</li><li>Develop and execute creative assets for multi-million-dollar media campaigns, including custom brand partnerships, high-impact out-of-home (OOH) activations, and data-driven AV creative.</li><li>Serve as key liaison across PR, Social, Media, Operations, and other internal teams to ensure alignment on campaign timing, strategy, and creative direction.</li><li>Assist in ideation and execution of marketing events and stunts that drive awareness, engagement, and subscriptions, leveraging insights into the Starz audience’s demographics, interests, and behaviors.</li><li>Manage campaign budgets in partnership with Finance, Operations, and vendors; monitor spend, control costs, and report topline status to leadership.</li><li>Ensure legal compliance by routing materials through proper review channels and communicating guidelines to stakeholders.</li><li>Maintain rigorous quality control for all deliverables, including accuracy, branding, sound mix, color, and graphics.</li></ul>Qualifications &amp; Skills<ul><li>6+ years’ experience at a network, agency, or major studio leading and executing integrated entertainment marketing campaigns, with specific experience managing creative agencies and production vendors.</li><li>Strong knowledge of both technical and creative aspects of key art, AV, and digital asset development and production.</li><li>Proven track record supporting and collaborating with senior executives in high-profile, fast-paced environments.</li><li>Highly organized, solutions-focused, and adept at managing multiple priorities under tight deadlines with professionalism and confidence.</li><li>Strong written and verbal communication skills, with an ability to distill complex ideas into concise, compelling narratives.</li><li>Collaborative team player who can build strong cross-functional relationships.</li><li>Demonstrated discretion, sound judgment, and ability to maintain strict confidentiality.</li><li>Budget tracking and financial management experience.</li><li>Passion for entertainment, marketing, pop culture, and social media, with an instinct for cultural trends and audience engagement.</li></ul>Compensation$105,000-$115,000/yearAbout STARZSTARZ (NASDAQ: STRZ) is the leading premium entertainment destination for women and underrepresented audiences, and home to some of the most popular franchises and series on television. STARZ offers a robust programming mix for discerning adult audiences, including boundary-breaking originals and an expansive lineup of blockbuster movies, and is embodied by its brand positioning “We’re All Adults Here.” Complementary to any platform or service, STARZ is available across a wide range of digital OTT platforms and multichannel video distributors and is a bundling partner of choice. STARZ is powered by an industry-leading advanced technology, data analytics and digital infrastructure and the highly rated and first-of-its-kind STARZ app.Our Benefits<ul><li>Full Coverage – Medical, Vision, and Dental</li><li>Annual discretionary bonus and merit increase</li><li>Work/Life Balance – generous sick days, vacation days, holidays, and wellness days</li><li>401(k) company matching</li><li>Tuition Reimbursement (up to graduate degree)</li></ul>EEO StatementStarz is an equal employment opportunity employer.&nbsp;All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws.&nbsp;In addition, Starz will provide reasonable accommodations for qualified individuals with disabilities. Starz will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.&nbsp;&nbsp;

Sr. Manager, Original Marketing

West Coast University and American Career College are seeking a Marketing Specialist who has experience with collaborating across teams and organizational levels to drive projects forward. The ideal candidate possesses strong project management skills, with the ability to prioritize workloads and take initiative to meet deadlines while delivering high-quality results.This role will support marketing programs and campaigns, manage agency relationships, and ensure efficient project execution. If you have strong communication skills, a talent for streamlining processes, and thrive in a fast-paced environment, this position offers an exciting next step in your marketing career.Responsibilities:<ul><li>Working in partnership with the creative team and/or creative agency, develops creative briefs and guides creative direction to meet goals for all advertising materials, including print, social media, SEM, SEO, Website, E-mail, radio, video, display ads, collateral and other marketing channels.</li><li>Leads and works cross-functionality to communicate and proactively drive timelines for marketing projects as assigned.</li><li>Creates and manages the advertising and email calendar and ensures all parties are completing projects and tasks on a timely basis.</li><li>Analyzes email campaign and optimizes as needed including integrating routine testing.</li><li>Review all marketing collateral and recommend revisions/updates to ensure objectives are met.</li><li>Provides relationship management to campus leadership, internal stakeholders as well as agency partners.</li><li>Serves as a liaison between campus and creative teams to address marketing needs.</li><li>Analyzes media performance and routinely provides updates on performance.</li><li>Proactively recommends changes in creative or media mix to increase performance. Strategize with media agencies on media planning, execution, performance analysis, and reporting of campaigns against pre- determined ROI and KPIs.</li><li>Partners with compliance to ensure all marketing materials adhere to compliance standards.</li><li>Assist with planning and coordinating logistics for photo and commercial shoots and production.</li></ul>Required Experience &amp; Skills:<ul><li>Bachelor's degree required.</li><li>2-3 years of relevant experience required.</li><li>Knowledge of marketing principles, advertising, and communications.</li><li>Experience with Asana and/or Workfront preferred.</li><li>Skilled in interpersonal communications.</li><li>Ability to analyze, organize, and prioritize work while meeting multiple deadlines.</li><li>Familiar with digital channel programs and strategies.</li><li>Experience managing traditional and digital media buys.</li><li>Familiarity working with web design teams, creative teams, SEO teams, PPC teams, IT teams.</li><li>Intermediate experience in Excel.</li><li>A curious individual with a broad mindset.</li><li>An ability to face stressful and uncertain situations with calmness and composure and inspiring a team to do the same.</li><li>Familiarity with managing budgets.</li><li>Ability to work comfortably with high-ranking executives in the development and approval process.</li><li>Ability to work comfortably and efficiently in a collaborative setting.</li><li>Excellent time management and project management skills.</li><li>Ability to work in a fast-paced environment and able to multitask accordingly.</li><li>Ability to manage ongoing deadlines for media placement, reporting, and projects.</li><li>Ability to lead calls with internal and external partners.</li><li>Ability to Travel 10% of the time or as required.</li><li>Ability to reliably attend offsite meetings to meet with internal and external partners, vendors, or stakeholders.</li></ul>#LI-CM1

American Career College

Marketing Specialist

West Coast University and American Career College are seeking a dynamic Marketing Manager to join our team. Reporting to the Executive Director of Brand and Content Marketing, the Marketing Manager will play a pivotal role in executing strategic initiatives designed to grow and strengthen relationships with key business partners.This role requires a strategic thinker with experience in developing scalable B2B marketing content that drives measurable business outcomes. The Marketing Manager will execute comprehensive marketing strategies to promote programs and highlight the unique educational offerings in the competitive higher education market.In addition to partner-focused initiatives, this role will provide cross-functional marketing support to departments such as alumni relations and campus operations.Responsibilities:<ul><li>Develop, implement, and manage integrated marketing plans and campaigns across various channels to attract and engage prospective students for WCU and ACC’s diverse healthcare programs.</li><li>Utilize independent judgment to analyze market trends, interpret competitive data, and make critical decisions on target audience segmentation and messaging strategies.</li><li>Collaborate with the Marketing leadership team to align marketing strategies with enterprise-wide enrollment goals and long-term strategic initiatives.</li><li>Conduct market research and competitive analysis to identify trends, opportunities, and challenges.</li><li>Oversee the end-to-end execution of marketing campaigns, including concept development, content creation, channel selection, launch, team readiness, and post-campaign analysis.</li><li>Manage a variety of marketing channels, which may include digital advertising (paid search, social media, display), email marketing, content marketing, SEO, and traditional media where applicable.</li><li>Indirectly manage internal creative teams, external agency partners, Campus Support Services partners, and Admissions/Campus partners – directing the end-to-end development and execution of marketing campaigns and programs while delivering on the strategic objectives and growth targets of the organization.</li><li>Develop engaging and strategic marketing copy tailored to various audience segments—including prospective and current students—to enhance campaign effectiveness and drive re-engagement.</li><li>Independently decide on the most impactful narratives and content formats to resonate with prospective students, ensuring consistent brand messaging and tone across all communications. This includes selecting which student success stories to feature or how to frame complex program benefits. Craft compelling calls-to-action that encourage prospective students to inquire, apply, and enroll.</li><li>Track, analyze, and report on key marketing metrics (e.g., leads generated, website traffic, conversion rates, campaign ROI) using analytics tools (e.g., Google Analytics, CRM data, ad platform dashboards). Utilize data insights to identify areas for optimization, improve campaign performance, and inform future marketing strategies.</li><li>Conduct A/B testing on various marketing elements (e.g., ad copy, landing pages, email subject lines) to maximize effectiveness.</li><li>Act as a key liaison between the Marketing Department and other college/university departments, including but not limited to Admissions, Academic Programs, Student Services, Alumni Relations, and IT.</li><li>Collaborate with the Admissions team to understand their needs, provide marketing support, and ensure a seamless prospective student journey.</li><li>Contribute to the development and execution of strategic partner marketing initiatives that strengthen employer relationships and enhance post-graduation success for students.</li><li>Manage relationships with external vendors, partners, and agencies as needed to execute marketing initiatives. Effectively present advertising concepts, campaign strategies, and performance results to company leadership, clearly articulating insights and recommended next steps.</li><li>Champion our brands, ensuring their integrity and consistent representation in all marketing efforts.</li><li>Identify opportunities to strengthen our reputation and visibility within a competitive healthcare education community.</li></ul>Required Experience &amp; Skills:<ul><li>Bachelor’s Degree in Marketing, Communications, Business or related field.</li><li>5-7 years of relevant experience.</li><li>Proven ability to develop and execute effective marketing strategies that achieve measurable results (e.g., lead generation, enrollment growth, brand awareness).</li><li>Strong understanding of digital marketing principles, including SEO, SEM, social media marketing, email marketing, and content marketing.</li><li>Competent with marketing analytics and reporting tools (e.g., Google Analytics, CRM systems like Salesforce, marketing automation platforms).</li><li>Excellent written and verbal communication, presentation, and interpersonal skills.</li><li>Strong project management abilities with the capacity to manage multiple projects simultaneously and meet deadlines in a dynamic environment.</li><li>Demonstrated ability to directly and indirectly manage, influence, negotiate, and navigate internal and external talent and resources to deliver on the strategic priorities and growth objectives of the organization.</li><li>Creative thinker with a data-driven approach to problem-solving.</li><li>Highly collaborative, proactive, and capable of working both independently and as part of a team.</li></ul>#LI-CM1

Marketing Manager

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.How will you make an impact in this role?As the Director – Travel and Leisure Services (TLS) Marketing Analytics &amp; Strategy, you will lead a high-impact team responsible for applying advanced analytics to TLS marketing campaigns, customer engagement strategies, and loyalty initiatives. This leader will serve as the voice of marketing analytics within TLS, providing insights that elevate TLS’ role in the broader Consumer Marketing Engine and directly shape how we design, measure, and optimize marketing initiatives.You will oversee segmentation, benefits and offers analytics, and campaign measurement across channels—ensuring TLS delivers precision analytics, data-driven recommendations, and clear execution strategies that strengthen Card Member engagement and partner value. How will you make an impact in this role?Responsibilities include:<ul><li>Lead TLS Marketing Analytics to deliver insights that strengthen customer engagement, loyalty, and marketing effectiveness.</li><li>Develop and apply customer segmentation and targeting analytics to refine personalization, optimize benefits, and design relevant campaigns.</li><li>Build and manage marketing measurement frameworks to evaluate campaign effectiveness, ROI, and attribution across channels utilizing a test and learn mindset.</li><li>Deliver clear, actionable recommendations that marketing, partnerships, and product teams can execute with precision.</li><li>Elevate TLS’ presence in the Consumer Marketing Engine by embedding analytics into campaign planning, targeting, and measurement.</li><li>Lead, mentor, and develop a team of analysts and managers, fostering expertise in segmentation, benefits and offers analytics, and campaign performance measurement.</li></ul>Minimum Qualifications:<ul><li>At least 9 years of relevant professional experience in marketing analytics, customer insights, or campaign measurement.</li><li>Bachelor’s degree in a quantitative field (e.g., statistics, economics, data science, engineering, math).</li><li>Expertise in marketing analytics methods, including segmentation, predictive modeling, ROI/attribution, and multivariate testing.</li><li>Strong ability to partner with marketing, partnerships, and product leaders to embed analytics into strategy and execution.</li></ul>Preferred Qualifications:<ul><li>Advanced degree in a quantitative field.</li><li>Proven success applying analytics to marketing campaigns, customer engagement, and loyalty strategies.</li><li>Experience delivering clear recommendations that translate into measurable business outcomes.</li><li>Excellent communication skills with the ability to present analytics in a compelling, executive-ready manner.</li><li>Leadership experience building and motivating high-performing analytics teams.</li></ul>Salary Range: $150,000.00 to $225,000.00 annually + bonus + equity (if applicable) + benefitsThe above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:<ul><li>Competitive base salaries&nbsp;</li><li>Bonus incentives&nbsp;</li><li>6% Company Match on retirement savings plan&nbsp;</li><li>Free financial coaching and financial well-being support&nbsp;</li><li>Comprehensive medical, dental, vision, life insurance, and disability benefits&nbsp;</li><li>Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need&nbsp;</li><li>20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy&nbsp;</li><li>Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)&nbsp;</li><li>Free and confidential counseling support through our Healthy Minds program&nbsp;</li><li>Career development and training opportunities</li></ul>For a full list of Team Amex benefits, visit our Colleague Benefits Site.American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.US Job Seekers - Click to view the “Know Your Rights” poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: <a href="https://www.eeoc.gov/poster" target="_blank">https://www.eeoc.gov/poster</a>Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

American Express

Director-TLS Marketing Analytics & Strategy

<h3>Job Description:</h3>The RoleAs the Senior Manager, Social Media Marketing, you will help drive organic search engine optimization and social media strategies to improve rankings, increase brand awareness, and effectively generate engagement with financial advisors and institutional investors. In this role, you will partner closely with integrated digital marketers along with product, segment, and thought leadership marketing associates to promote content in a connected way across Google, Bing, LinkedIn, YouTube, and Reddit. You’ll blend your business and digital marketing expertise with a passion for optimizing channel performance and improving workflows.lead the organic social strategy for our brand handles, with a focus on driving meaningful engagement, amplifying our brand voice, and building a streamlined, data-driven approach to content. You’ll serve as a strategic lead for organic social execution, balancing proactive content ideation with thoughtful evaluation of inbound post requests. You’ll optimize content before publication to ensure alignment with platform best practices, brand voice, and audience engagement goals. This role requires a strategic thinker who can translate platform trends, performance data, and stakeholder inputs into a cohesive social strategy. You’ll also play a key role in aligning organic efforts with paid media insights, orchestrating engagement tactics to boost visibility, and building a network of social media advocates across the organization.<ul><li>Lead the organic social strategy for brand handles, prioritizing efforts based on historical performance, platform trends, and business objectives</li><li>Help develop and implement the LinkedIn boosting strategy that connects the dots between organic and paid social media</li><li>Streamline content intake and execution, assessing inbound post requests and optimizing copy for visibility, engagement, and brand voice alignment</li><li>Proactively identify content opportunities, pitch ideas to internal partners, and secure buy-ion for new initiatives</li><li>Design and implement orchestrated engagement tactics, including coordinated commenting, sharing, and amplification strategies to enhance post visibility</li><li>Serve as the voice of organic social, educating internal teams on best practices and platform capabilities</li><li>Build and lead a network of social media advocates across marketing, providing training and upskilling to associates to strengthen social fluency and collaboration</li><li>Monitor platform trends and competitor activity, translating insights into actionable recommendations</li><li>Own reporting and analytics for organic social performance, delivering insights that inform strategy and stakeholder communications</li></ul>The Expertise and Skills You Bring <ul><li>5-7 years of digital marketing experience, specializing social media strategy (agency experience a plus)</li><li>Ability to lead brand social handles and drive measurable results</li><li>Deep understanding of existing and emerging social media platforms with experience finding opportunities to scale or build new capabilities</li><li>Ability to quickly build connections and trust with business partners to own the social media direction — from goal setting and plan-building to delivery and measurement of results</li><li>Passion for problem solving and owning outcomes, collaborating across multiple teams to accomplish goals</li><li>Strong communication, interpersonal and presentation skills</li><li>Desire to stay on top of industry trends, competitor insights and measurement data to provide well-informed recommendations to team members</li><li>Adept at interpreting data, generating insights and recommending optimizations to deliver strategic counsel and impactful recommendations to business partners</li><li>You approach ambiguity with a growth mentality</li><li>Knowledge of Financial Services industry and our offerings preferred</li><li>A talent to thrive in a fast-paced environment and are easily adaptable to change</li><li>Able to balance objectives big and small, remaining persistent in the face of challenges while maintaining a positive demeanor</li><li>Experience with Agile principles a plus</li><li>Optimizing social copy and creative for performance and brand alignment</li><li>Familiarity with paid social media strategy and how it can inform organic efforts</li><li>Experience with social media management and listening tools (e.g. Sprinklr, Hootsuite, Sprout)</li></ul><h3> The Team</h3>We are a passionate team of digital engagement and marketing technology professionals! We work closely with the segment and product marketing, sales, analytics, CRM, and technology development teams to drive brand awareness, digital engagement, differentiated digital experiences and quality leads for our relationship management and sales teams.Note: Fidelity will not provide immigration sponsorship for this position. The base salary range for this position is $85,000-$143,000 per year. Placement in the range will vary based on job responsibilities and scope, geographic location, candidate’s relevant experience, and other factors.Base salary is only part of the total compensation package. Depending on the position and eligibility requirements, the offer package may also include bonus or other variable compensation. We offer a wide range of <a href="https://jobs.fidelity.com/benefits/" target="_blank">benefits</a> to meet your evolving needs and help you live your best life at work and at home. These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career. Note, the application window closes when the position is filled or unposted.Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.Most roles at Fidelity are Hybrid, requiring associates to work onsite every other week (all business days, M-F) in a Fidelity office. This does not apply to Remote or fully Onsite roles.<h3>Certifications:</h3><h3>Category:</h3>Marketing

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