Just Born, Inc.

Just Born Quality Confections is a third generation, family-owned candy manufacturer that has been in business since 1923 and is known for its iconic brands including:

• PEEPS® Brand Marshmallow Candies
• MIKE AND IKE® Brand Candies
• HOT TAMALES® Brand Candies
• GOLDENBERG’S® PEANUT CHEWS® Brand Candies

The PEEPS® Brand is our most widely known candy brand, particularly for the PEEPS® Chick and PEEPS® Bunny at Easter time. PEEPS® Marshmallow Candy is available in a variety of shapes, colors and flavors at all the major seasons including Halloween, Christmas, Valentine’s Day, Easter and Summer.

MIKE AND IKE® is our largest brand by dollar sales and is a top selling fruity, chewy candy brand available in a wide array of flavor varieties and package sizes. HOT TAMALES® is the number one cinnamon candy in the USA and is usually positioned right next to MIKE AND IKE® in candy retail locations. The MIKE AND IKE® Original and HOT TAMALES® Theater Boxes are two of the best selling items among candy packaged in boxes and are available nationally in all major retailers.

The GOLDENBERG’S® PEANUT CHEWS® Brand which we acquired in 2003 is our oldest candy brand and is still a leading regional chocolate candy with sales strength in Philadelphia, New York, Baltimore and Tampa.