Analyst-U.S. Platinum Card Product Management - Go to Market

At American Express, our culture is built on a 175-year history of innovation, sharedvaluesand Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The Premium Products, Rewards & Benefits (PPRB) organization is part of US Consumer Services and is responsible for making membership essential through the sourcing and delivery of relevant, differentiated, and world-class products and benefits that drive demand and inspire card members to deepen loyalty.

Since its launch in 1984, the Platinum Card has been the pioneer and leader in the Premium Card space. The Platinum Card is built for today’s established professionals who expect exclusive experiences, rich travel and lifestyle rewards and best-in-class service whether they’re across the globe or at home city. Platinum drives significant topline growth and is a key contributor to the U.S. Consumer business. It’s also a flagship brand for American Express and drives meaningful consideration across the enterprise.

The US Platinum Product Management Team owns the product strategy, branding, value propositions, and P&L for our US Platinum product. This Senior Analyst will play a key role in supporting the marketing strategy for product positioning, benefit messaging, and Card Member experiences. This team member will partner with cross-functional partners to ensure we are delivering valuable benefits, exceptional servicing, and a personalized customer experience to our Platinum Card Members. This team member will also support critical run-the-business product functions, including budget management, legal and compliance reviews, and ad hoc marketing updates. This is a great opportunity to build a diverse set of skills ranging from branding to customer engagement strategy and partnership management.

This individual will work cross-functionally with key internal partners including Consumer Marketing, Content Management, TLS, Resy, Business Development & Partnerships, GABM, GCS, GCO, Privacy and Compliance. This role reports to the Senior Manager - US Platinum Card Product Management.

Key Responsibilities:

• Develop the marketing strategy for Platinum, including the Product’s branding, positioning, identifying target audience, and visual identity, and communicate the strategy to various Marketing teams across the enterprise
• Manage run-the-business functions such as budget, product-related marketing campaign execution, launch calendars and Customer experience monitoring and enhancement
• Work with cross-functional partners to launch new customer experiences and channels for premium products
• Support Platinum marketing operations requirements, such as creating and maintaining the Platinum toolkit, CDRC/CTC management, creative reviews, and monitoring Partner owned marketing assets

Minimum Qualifications:

• 1-3 years of relevant experience
• Bachelors required
• Fun, energetic self-starter with “can do” positive attitude
• Team player with a passion to create the best customer experience for our Card Members
• Passion for and/or thorough understanding of the premium card marketplace and trends
• Solutions-oriented, strategic thinker with attention to detail
• Strong verbal and written communications skills
• Strong organizational and project management skills
• Confidence, personal presence, and comfort interacting with all levels of the organization
• Ability to identify opportunities proactively and independently for improvement and drive results
• Ability to stay calm under pressure and flexible amidst change
• Ability to seamlessly juggle multiple projects and priorities
• Ability to influence and bring partners together towards common goals

Salary Range: $65,000.00 to $95,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit ourColleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.