Assistant Brand Manager- Tequila

Company Summary

Proximo Spirits is a global leader in premium and craft spirits, home to iconic brands including Jose Cuervo®, 1800® Tequila, Kraken® Rum, and Bushmills® Irish Whiskey. We are driving growth through bold innovation, entrepreneurial energy, and a relentless focus on commercial excellence.

Role & Responsibilities

• Monitor brand health and performance tracking (Nielsen/NABCA, Shipments, Numerator, etc.) and effectively manage brand budgets to optimize marketing spend and ROI
• Partner with external agencies (i.e. creative, digital, social, media) and nurture internal sales team relationships to develop and execute marketing content and activations.
• Execute marketing campaigns from media-to-shelf considering all touchpoints along the path to purchase, including TV, Digital & Social, OOH, and in-store
• Execute sports and tentpole programs that move with the speed of culture, in order to remain connected & relevant with consumers and their passion points
• Partner with Trade Marketing to own the development of commercial selling tools & merchandising materials (sell sheets, displays, POS, etc.) to grow distribution and close the sale at the consumers’ moment of choice
• Participate in new product developments that drive consumer demand, collaborating with cross-functional partners in the U.S. and Mexico
• Partner with senior level brand managers to develop brand strategy and plans from ideation through to execution, to drive long-term growth for the brand

Key Competencies

• Analytics- Proficient analytical skills in order to synthesizes complex data or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures. Pro-actively finds opportunities and gaps through data analysis to improve brand strategy.
• Planning/Organizing--Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
• Business Acumen--Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
• Judgment--Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
• Cultural Awareness – Has finger on the pulse of culture, and demonstrates a keen awareness of cultural and consumer trends driving preference within LDA Gen-Z and Millennial populations. Is experienced in marketing to multicultural consumer groups.
• Innovation--Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
• Project Management--Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.

Key Relationships

• Internal: Field Sales, Commercial Team, Trade Marketing/POS, Finance, Operations, Human Resources, Public Relations & Marketing department
• External: Distributor Partners, Agency Partners, Advertising/Creative/Social Media/PR & Sports Team Partnerships

Knowledge and Experience

• BS/ degree in marketing or related field required (MBA a plus)
• Two plus years plus of brand marketing experience preferably related to the Spirits Industry or FMCG
• Working knowledge of three-tier distribution system
• Passionate about alcohol beverage industry with a desire to learn
• Experience working with and managing agency partners
• Proven project management skills, organizational ability, data analysis, and budget management
• Ability to interpret and analyze data that drives business insights, including a working knowledge of Nielsen
• Desire to live the brand and become a brand evangelist
• Creative, conceptual and imaginative, yet practical enough to solve day-to-day problems
• Keen eye for high quality aesthetic appeal across all brand creative and activations
• Ability to manage projects independently from start to finish and meet deadlines.
• Comfortable interacting with all levels of management, including senior leadership.
• Confident creative thinker capable of generating consumer insights to meaningfully advance the perception of the brand
• Ability to thrive in an entrepreneurial, fast paced and dynamic environment
• Professional writing and presentation skills
• Strong interpersonal, communication, influencing skills
• Proficient in Microsoft Office
• Ability to travel as needed and willingness to work in the Jersey City, NJ office three/ four days per week.

The salary range for this role is a base salary of $85,400 - $113,000 along with an annual bonus, 401K match, and medical and wellness benefits. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience and skill set against internal peers and against the scope and responsibilities of the position.

Proximo is an equal opportunity employer and does not unlawfully discriminate against employees or applicants for employment based on race, color, sex (including pregnancy), sexual orientation, gender identity or expression, religion, national origin, citizenship status, age, genetic information, physical or mental disability of an otherwise qualified individual, membership or application for membership in a uniformed service, engaging in legally protected activity, or any other characteristic protected under applicable law.