Assistant Director, Digital Marketing, Executive Education
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Harvard Business School (HBS) Executive Education brings together senior executives from the world’s most influential organizations, preparing them to reach the next level for their organizations and for themselves. Working closely with HBS’s world-class faculty, we design and deliver programs for individuals and for organizations, welcoming over 12,000 participants annually from over 130 countries. Programs range from a few days to multiple weeks. Most programs are delivered on the HBS campus, where participants live, learn, and dine together in dedicated Executive Education residences and facilities. Our programming includes in-person, virtual, and blended (combining both in-person and virtual learning) options. The Executive Education department consists of open enrollment, global, and custom program portfolio management; guest services; marketing; corporate sales; program operations; technology services; human resources; enrollment and admissions; and finance.
Job Description
Job Summary
The Assistant Director, Digital Marketing leads the strategy, execution, and optimization of a multi-million dollar cross-channel media plan, inclusive of display advertising, paid search, paid social, podcast, radio, and out-of-home. This position is also responsible for our organic social channels and blog strategy.
This is a term appointment currently expected to extend for six months from date of hire with the possibility of renewal based on business needs. Harvard Business School does not offer work authorization.
Position Description:
In collaboration with the Senior Director of Participant Marketing, two direct reports, and program marketing teams, design and execute innovative marketing strategies that deliver qualified program prospects and applicants to meet enrollment targets
Direct the efforts of the external agency responsible for creating, executing, optimizing, and reporting on a year-round global media campaign
Direct the efforts of the external agency responsible for developing advertising creative that spans brand, category, and program-specific messaging
Lead owned content channel strategy and oversee post planning and execution
Using data from our analytics team and market insights from frontline sales teams, collaborate with key stakeholders and external vendors (as needed) to conduct experiments that optimize campaign performance and the customer journey
Manage and develop two direct reports
Build trust and collaboration by being present on-site and engaging directly with colleagues and various constituents
Perform other duties as assigned.
Qualifications
BASIC QUALIFICATIONS
HS Diploma, GED or equivalent is required.
7+ years of digital marketing experience with a focus on digital media strategy and demand generation is required.
Strong strategic, analytical, creative problem solving, and project management skills are a must.
Microsoft Office (Word, Excel, PowerPoint, and Outlook) experience is a must.
ADDITIONAL QUALIFICATIONS AND SKILLS
Experience with Salesforce CRM, Adobe Analytics / Google Analytics, and media mix modeling preferred.
Must be extremely organized and have demonstrated initiative to improve marketing performance, use innovative marketing strategies, and collaborate across departments to improve business results.
Bachelor’s degree preferred
Additional Information
- Appointment End Date: This position is approved for a six-month term with possibility for extension which begins on the hire's first day of employment.
- Standard Schedule: 40 hours per week, Monday-Friday
- Compensation Range: $85,000 to $95,000 annually commensurate with experience.
- Visa Sponsorship Information: Harvard University is unable to provide visa sponsorship for this position
- Pre-Employment Screening: Identity
- Other Information:
- This is a hybrid position which we consider to be a combination of onsite and remote work at our Boston, MA based campus. Executive Education expects staff to be onsite a minimum of 3 days per week and departments to provide onsite coverage Monday – Friday. Specific hours and days onsite will be determined by business needs and are subject to change with appropriate advanced notice.
- A cover letter is required to be considered for this opportunity.
- Interviews may be conducted virtually (via Zoom) or in person.
Work Format Details
This position has been determined by school or unit leaders that some of the duties and responsibilities can be effectively performed at a non-Harvard location. The work schedule and location will be set by the department at its discretion and based upon operational needs. When not working at a Harvard or Harvard-designated location, employees in hybrid positions must work in a Harvard registered state in compliance with the University’s Policy on Employment Outside of Massachusetts. Additional details will be discussed during the interview process. Certain visa types and funding sources may limit work location. Individuals must meet work location sponsorship requirements prior to employment.
Salary Grade and Ranges
This position is salary grade level 057. Please visit Harvard's Salary Ranges to view the corresponding salary range and related information.
Benefits
Harvard offers a comprehensive benefits package that is designed to support a healthy work-life balance and your physical, mental and financial wellbeing. Because here, you are what matters. Our benefits include, but are not limited to:
- Generous paid time off including parental leave
- Medical, dental, and vision health insurance coverage starting on day one
- Retirement plans with university contributions
- Wellbeing and mental health resources
- Support for families and caregivers
- Professional development opportunities including tuition assistance and reimbursement
- Commuter benefits, discounts and campus perks
Learn more about these and additional benefits on our Benefits & Wellbeing Page.
EEO/Non-Discrimination Commitment Statement
Harvard University is committed to equal opportunity and non-discrimination. We seek talent from all parts of society and the world, and we strive to ensure everyone at Harvard thrives. Our differences help our community advance Harvard's academic purposes.
Harvard has an equal employment opportunity policy that outlines our commitment to prohibiting discrimination on the basis of race, ethnicity, color, national origin, sex, sexual orientation, gender identity, veteran status, religion, disability, or any other characteristic protected by law or identified in the university's non-discrimination policy. Harvard's equal employment opportunity policy and non-discrimination policy help all community members participate fully in work and campus life free from harassment and discrimination.