Associate Director, Brand and Launch Excellence

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

Summary:

The Associate Director will be pivotal in advancing BMS’s rewire marketing approach, championing the development and execution of a best-in-class launch excellence approach. This position is instrumental to ensuring priority launch brands are set up to succeed in utilizing and activating the Launch Excellence

This position will partner closely across the matrix brand teams providing guidance and leading the initial start of up of the launch process. Reporting to the Senior Director of Brand & Launch Excellence, this position will work closely with the Director of Brand & Launch Excellence along with the Associate Director of Launch Excellence Operations, partnering with the priority brand launch teams. The role requires a unique blend of commercial acumen, comfort with technology, strong communication project management skills.

This individual will be responsible for helping to lead the brand team along the adoption journey of the Lx Playbook, orchestrate walk the walls to establish the deliverables across the matrix that align to a specific launch scenario. Success in this role hinges on the ability to build strong relationships across the brand team, influence stakeholders at every level, and balance commercial priorities with technical requirements to accelerate launch performance and enable the brand teams to focus on launch strategy to ensure success.

Responsibilities:

• Working with Brand Leads within Medical, Marketing, and Market Access (3M), leads the launch project teams/workstreams to execute on assigned complex launch(es) across therapeutic areas using the established BMS launch methodology and centralized tool
• Acting in a project management capacity, oversee the planning and execution of initial and/or line extension launches to deliver on intended outcomes while collaborating on evolving ideas and discovery of new requirements to maximize return on investments
• Working with the 3M and brand leads, develop and deliver the launch kickoff and all relevant materials to be included in the presentation
• In alignment with established BMS launch best practices, work within the BMS Playbook and with each workstream to identify and lock in appropriate key deliverables including tasks, dependencies, timing, and risks/issues
• Conduct the Walk-the-Walls session with the full launch team and then lock in/baseline and drive the launch project plan
• Establish and deliver appropriate communications plan according to the endorsed BMS recommended template
• Creates in partnership with the brand team and maintain Initial launch team project plan, RAID log, Risk/Issue mitigation, weekly/fortnightly/monthly team status updates according to the centralized BMS tool and predefined KPIs, launch team organization chart, collaboration site/data repository, timelines
• Assists in monitoring appropriate updates from launch team members and ensure updates are appropriately incorporated into the master plan via BMS tool
• Periodically evaluate performance and develop action plans to ensure achievement of performance goals
• Proactively remove obstacles to drive launch projects’ momentum and progress
• Engage and energize the launch teams to ensure optimal performance and proactively remove obstacles to drive launch team momentum and progress. Act as a centralized point of escalation for the launch team
• Prepare all and clearly communicate (status) updates with quant/qual metrics, expectations and focus the team on the right deliverables, reporting at the right time and constantly communicate potential risks, issues, interdependency implications
• Help to train/inform new launch team members on the reporting expectations, central launch tool, and any other team knowledge to ramp up quicker and more effectively to enable high performing team behaviors

Qualifications:

• Bachelor’s degree required
• Minimum of 7 years of healthcare/pharmaceutical/biotech commercial project management experience with a minimum of 5 years of commercial/launch experience preferably across a variety of therapeutic areas within a large market and worldwide experience in marketing in or outside pharma (e.g., consumer health)
• Project management experience with complex, matrixed organizations
• Product launch project management/leadership experience required
• PMP preferred
• Demonstrated ability to lead and influence without direct authority, managing stakeholder expectations at all levels in a matrixed global environment while maximizing business value delivered
• Strong commercial launch business acumen (understands how a pharma business operates), leveraging this understanding to inform decisions
• Self-starter. Can operate in an environment with little/no direction
• Has a track record of fostering a collaborative environment and creating a strong rapport
• Demonstrated analysis and problem-solving skills using innovative thinking
• Experience with team/workshop facilitation and data gathering/synthesis
• Demonstrated ability to manage and/or oversee multiple, simultaneous projects and programs
• Experience with managing projects across adaptive and predictive methodologies e.g. Agile and Waterfall
• Experience with managing work across multiple teams, resolving issues ensuring excellence
• Excellent teamwork and interpersonal skills, with the ability to communicate and collaborate with employees and management at all levels
• Strong facilitation and meeting management skills; Strong communicator via all media: collaboration technologies (SharePoint, Teams, etc.) and presentations written, emails, verbal
• System implementation experience
• Must have significant experience in creating a project plan, constructing timelines, projections, and risk/issue facilitation in a process-oriented organization

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Compensation Overview:

Princeton - NJ - US: $164,480 - $199,315 


The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee’s work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience.

Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit https://careers.bms.com/life-at-bms/.

Benefit offerings are subject to the terms and conditions of the applicable plans in effect at the time and may require enrollment. Our benefits include:

• Health Coverage: Medical, pharmacy, dental, and vision care.
• Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.

​Work-life benefits include:

Paid Time Off

• US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)
• Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays

Based on eligibility*, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.

All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.

*Eligibility Disclosure: The summer hours program is for United States (U.S.) office-based employees due to the unique nature of their work. Summer hours are generally not available for field sales and manufacturing operations and may also be limited for the capability centers. Employees in remote-by-design or lab-based roles may be eligible for summer hours, depending on the nature of their work, and should discuss eligibility with their manager. Employees covered under a collective bargaining agreement should consult that document to determine if they are eligible. Contractors, leased workers and other service providers are not eligible to participate in the program.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Candidate Rights

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

Data Protection

We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

If you believe that the job posting is missing information required by local law or incorrect in any way, please contact BMS at TAEnablement@bms.com. Please provide the Job Title and Requisition number so we can review. Communications related to your application should not be sent to this email and you will not receive a response. Inquiries related to the status of your application should be directed to Chat with Ripley.

R1599402 : Associate Director, Brand and Launch Excellence