Associate Director, On-Premise Hospitality- New York, NY

Company Description

Enthuse is an education-led marketing agency. We’re a passionate team of marketers, educators, and instructional designers all dedicated to a singular mission – we teach the world to love our client’s brands.

We’re also one of the fastest growing WBENC-certified, 100% women-owned and led marketing agencies in the United States. So, join us and help create engaging content, delivered by world-class storytellers through unforgettable experiences that drive real business results. And do so while taking pride in the fact that each year, we devote a portion of our profits to help empower other women entrepreneurs who often don’t have equitable access to resources like capital, mentorship, and community.

Job Description

We are looking for a strategic and results-driven Associate Director to lead our On-Premise initiatives within the alcohol industry. This role requires a seasoned professional with deep expertise in beverage marketing, commercial strategy and growth, and team leadership across New York State.

The Associate Director will be responsible for developing and executing a robust go-to-market strategy, cultivating strong relationships with distributors and key accounts, and driving both volume and brand affinity through high-impact programming and execution.

Reporting to the East Director of Program Performance, this individual will oversee a team and serve as a vital link between brand goals, field teams, agency partners, and distributor stakeholders.

Key Responsibilities/Activities:

Strategic Leadership

• Develop and implement the On-Premise commercial strategy aligned with brand goals and growth objectives
• Serve as a market expert, identifying emerging trends, customer needs, and competitive threats
• Guide market planning and trade programming to ensure optimal performance and ROI
• Collaborate with executive leadership to inform agency-wide best practices and drive continuous improvement initiatives

Team & Talent Development

• Lead and mentor a team of field marketers, advisors, and educators
• Foster a culture of accountability, innovation, performance, and professional growth
• Oversee onboarding, training, and career development for direct reports

Client & Distributor Engagement

• Act as the senior liaison with distributor leadership and key On-Premise accounts
• Lead quarterly business reviews, communicating performance metrics and strategic recommendations
• Collaborate with brand and agency partners to translate marketing plans into best-in-class field execution

Commercial & Financial Oversight

• Own and manage state-level budgets consisting of four different roles, ensuring efficient allocation of resources and achievement of financial targets
• Evaluate program performance through data analysis, adjusting tactics as needed

Compliance & Risk Management

• Ensure all field activities adhere to legal, regulatory, and marketing code requirements
• Proactively identify and mitigate risks, maintaining the agency’s reputation for integrity and compliance

Innovation & Thought Leadership

• Drive the adoption of new technologies, tools, and processes to enhance field execution and reporting
• Lead cross-functional projects to pilot new initiatives and share learnings across the agency.
• Represent Enthuse at industry events, panels, and client forums
• Serve as the agency’s subject matter expert on On-Premise trends, competitive activity, and consumer insights

What Success Look Like

• Sustainable commercial growth and increased share of menu presence across all assigned territories
• High client and partner satisfaction
• Consistent delivery of innovative, award-winning On-Premise programs
• Strong team engagement, retention, and internal promotions
• Enhanced agency reputation as a trusted, strategic partner in the spirits industry

The physical demands of this role require the following:

• Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of sale
• Frequent lifting and moving cases of product and other objects of 50 pounds or more

The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.

Qualifications

• Must Live in New York
• 10+ years of progressive leadership experience in the alcohol/beverage industry with a focus on On-Premise marketing or commercial execution, agency, supplier, and field-based management required
• Proven track record of managing field teams and delivering results across multiple markets
• Strong understanding of distributor networks, trade marketing, and On-Premise activation
• Exceptional leadership, communication, and relationship management skills
• Data-driven decision-maker with experience managing large budgets and teams
• Bachelor's degree required (MBA preferred)
• Bilingual (English/Spanish) is a plus
• Proficiency in Microsoft Excel, PowerPoint, and trade tools (e.g., Go Spot Check)
• Manage administrative tasks with attention to meeting agency compliance guidelines and standards

Additional Information

The base compensation range for this job classification is between $120,000.00-$145,000.00 annually. The determination of what a specific employee in this job classification is paid depends on a number of factors, including, but not limited to, prior employment history/job-related skills and qualifications, length of service, brand program, and geographic location. This job classification is bonus-eligible, with bonus potential subject to applicable bonus plan terms and conditions.

This position offers incentive opportunities plus full benefits including Medical, Dental, Vision, 401k with match, PTO time and more!

Enthuse Marketing are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, citizenship, disability, genetics, pregnancy, protected veteran status or other characteristics protected by applicable federal, state, or local law.

Enthuse are committed to providing reasonable accommodations to qualified individuals with disabilities and for other reasons in the employment application and hiring process, in accordance with applicable law. To request an accommodation please contact recruitment@enthuse-marketing.com.