Associate Director, US Multiple Myeloma Cell Therapy Marketing

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

Position Summary:

We are looking for an analytical-proficient and results-oriented marketer to join our strong team in the role of Associate Director, US Multiple Myeloma Cell Therapy Marketing.This individual will be a key member of the US Cell Therapy Organization contributing to launch preparation for arlo-cel (GPRC5D).They will assist in the development and implementation of marketing programs, business plans, product strategies and key tactics to drive the business. The ability to leverage data and analytics and turn insights to action will be critical.This individual will report to the Executive Director of US MM Cell Therapy.

Key Responsibilities:

• Drive strategic planning and execution of HCP marketing initiatives and a tactical plan that supports brand objectives
• Ensure tactical execution, including messaging and creative, is rooted in the brand strategy and HCP insights and is pulled through across key channels
• Leads the development and execution of key launch strategies and materials, including unbranded disease education and branded promotional campaigns, exercising considerable latitude in determining objectives, priorities, and deliverables
• Independently directs the development of integrated marketing campaigns, ensuring strategic cohesion across unbranded and branded initiatives, digital platforms, and field-facing tools
• Anticipates business, competitive, and industry issues — including clinical landscape shifts, payer dynamics, and regulatory developments — and provides direct input into brand and sub-functional strategy developmentServes as the prime marketing lead and strategic contact for the arlo-cel launch, representing the brand across cross-functional workstreams, agency partnerships, and key internal initiativesIn partnership with OCS, lead and drive omnichannel strategy
• Develops new and innovative approaches to address highly complex, sometimes novel marketing challenges with broad impact on the US MM Cell Therapy sub-functionWork across business units to ensure a holistic strategy for MM across BMS
• Leads and drives the end-to-end omnichannel marketing strategy in partnership with the Omnichannel Solutions (OCS) team, defining channel mix, sequencing, and investment priorities to maximize HCP and patient engagement
• Establish strong relationships and develop collaborative areas of shared interest with key TLs
• Interact with customer-facing teams to mine customer insights, leading to the development of professional promotional strategy and materials Translates customer and market insights into differentiated messaging and promotional strategies that effectively communicate the clinical and commercial value of the MM cell therapy portfolio
• Leads engagement with market research and analytics programs to generate actionable insights; independently interprets and synthesizes complex data to inform brand decisions and strategic pivots
• Monitors and evaluates ongoing internal and external medical and clinical developments — including key congresses, publications, and clinical updates — and drives strategic and tactical recommendations based on those insights with meaningful impact on brand direction
• Leverages data and analytics capabilities to identify performance opportunities and risks, developing course-correction plans with minimal direction
• Leads and aligns cross-functional teams — including Medical Affairs, Market Access, Insights & Analytics, Regulatory, Legal, and Commercial Operations — to ensure a cohesive, strategically integrated launch plan
• Manages external agency relationships and vendor partnerships, with accountability for project execution, issue resolution, and delivery of high-quality, compliant marketing assets
• Engages proactively with customer-facing field teams to work together to drive impactful professional promotional strategies and materials that resonate with HCPs
• Develops and delivers field tools, training resources, and commercial enablement programs that equip the oncology sales team to drive effective, compliant HCP engagement
• Develops and manages tactical budget plans within the department's allocated resources, ensuring fiscal accountability and strategic alignment of promotional investments
• Anticipates field execution challenges and independently develops targeted solutions to improve commercial effectiveness
• Establishes KPIs and performance metrics for marketing initiatives; evaluates outcomes and reallocates resources proactively to optimize return on investment

Key Qualifications & Experience:

• Bachelor’s degree required; MBA or other Advanced Degree Strongly Preferred
• Minimum 7–10 years of progressive experience in pharmaceutical or biotechnology marketing, brand management, or a related commercial function
• Proven track record of execution on US launch or in-line brands with demonstrated impact on commercial performance
• Hematology, Oncology or Cell Therapy experience preferred; launch or in-line experience in Multiple Myeloma is a significant differentiator
• Demonstrated ability to think strategically, drive execution, foster relationships and build alignment
• Demonstrated ability to drive a culture of accountability, balanced with a keen ability for collaboration and working in a matrixed environment
• Recognized internally as an expert in pharmaceutical brand marketing, with demonstrated command of launch strategy, omnichannel execution, and HCP/patient engagement in complex therapeutic areas
• Advanced ability to anticipate market, competitive, and industry trends and translate them into actionable strategic insights and marketing solutions
• Demonstrated ability to develop new options and approaches to highly complex, novel marketing and commercial challenges with broad impact across the sub-function
• Strong strategic thinking and independent judgment; ability to operate with considerable latitude in setting objectives and determining the path to deliverables
• Deep experience leading and influencing cross-functional teams and external partners without direct authority
• Strong financial acumen with experience managing promotional budgets and making resource allocation decisions
• Excellent written and oral communication skills; ability to clearly articulate complex strategies to senior leadership and cross-functional stakeholders
• Strong scientific acumen, with the ability to interpret clinical data and translate medical/scientific updates into commercial strategy
• Familiarity with FDA promotional regulations, PhRMA guidelines, and MLR review processes
• Proven ability to thrive in a complex, rapidly changing environment, driving execution while maintaining strategic focus
  

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Compensation Overview:

Madison - Giralda - NJ - US: $164,990 - $199,933
Princeton - NJ - US: $164,990 - $199,933 


The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee’s work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience.

Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit https://careers.bms.com/life-at-bms/.

Benefit offerings are subject to the terms and conditions of the applicable plans in effect at the time and may require enrollment. Our benefits include:

• Health Coverage: Medical, pharmacy, dental, and vision care.
• Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.

​Work-life benefits include:

Paid Time Off

• US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)
• Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays

Based on eligibility*, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.

All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.

*Eligibility Disclosure: The summer hours program is for United States (U.S.) office-based employees due to the unique nature of their work. Summer hours are generally not available for field sales and manufacturing operations and may also be limited for the capability centers. Employees in remote-by-design or lab-based roles may be eligible for summer hours, depending on the nature of their work, and should discuss eligibility with their manager. Employees covered under a collective bargaining agreement should consult that document to determine if they are eligible. Contractors, leased workers and other service providers are not eligible to participate in the program.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Candidate Rights

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

Data Protection

We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

If you believe that the job posting is missing information required by local law or incorrect in any way, please contact BMS at TAEnablement@bms.com. Please provide the Job Title and Requisition number so we can review. Communications related to your application should not be sent to this email and you will not receive a response. Inquiries related to the status of your application should be directed to Chat with Ripley.

R1601720 : Associate Director, US Multiple Myeloma Cell Therapy Marketing