Audience Management Channel Marketing Manager

The Role

The role of Contractor, Audience Management on the Audience Management Team, will be responsible for the development and management of audiences based on defined business objectives for channel marketing. This includes understanding business objectives, applying prior learnings and best practices, articulating and documenting designs, sizing target populations, adhering to stringent quality control principles and coordinating timely delivery of audiences. This role will have a deep understanding of all marketing data needs, how data and rules are applied to target a population to power marketing and personalization, how audience design impacts measurement, and how measurement methodology influences audience design.

The Contractor, Audience Management will be focused on:

• Audience Strategy & Design: Collaborate with marketing and business partners to understand audience requirements and shape solution for each requested audience, based on what is possible from a data perspective

• Audience Execution & Management: Build single use and scalable, reusable audiences; ensure flawless execution by instituting robust QC checks; Deliver audiences using the appropriate CDP and ensure timely delivery and coordination with channel and business partners.

The Expertise and Skills You Bring

• BA/BS degree is required, an MBA is desired

• Experience: 5+ years of experience in one or more of the following areas: audience/campaign management, database marketing, customer segmentation, data mapping or customer data platform implementation.

• Experience working with data & analytics teams and technology teams to launch innovative marketing for a large and/or regulated company

• Proficient in working with structured databases and fluency in SQL

• Prior hands-on experience with Customer Data Platform (preferred platforms – SimonAI, Twilio Segment); ability move from planning to hands-on keyboard audience development.

• Adept at working with multiple sources of data and identifying the best way to connect data sets

• Knowledge and expertise to partner with Marketing colleagues to design and implement targeted marketing campaigns

• Experience in owned channel marketing, audience management, metadata management and the major marketing platforms (Salesforce (including CRM And Salesforce Marketing Cloud), Adobe, Google, etc.)

Additional experience and skills which are valuable to the role:

• Highly collaborative and enjoy working in a highly matrixed environment

• Attention to details, program management skills, ability to multi-task and prioritize

• Ability to articulately communicate technical concepts to non-technical partners

• Ability to thrive in a fast-paced environment and are easily adaptable to change and able to lead team members through change

The Team

This role will be part of a Marketing Channels Team that together leads the strategy, performance and personalization of all Marketing Channels. The Marketing Channels Team is one of several teams that make up the Marketing and Social Platforms Team which is led by the firm’s CMO. The Journey Orchestration Team is created to lead the strategic initiative to transform our go-to-market approach to engage customers through tailored experiences across channels.

Company Overview

At Fidelity, we are passionate about making our financial expertise broadly accessible and effective in helping people live the lives they want! We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates. We are proud of our diverse and inclusive workplace where we respect and value our associate for their unique perspectives and experiences. For information about working at Fidelity, visit FidelityCareers.com. Fidelity Investments is an equal opportunity employer.

Fidelity will reasonably accommodate applicants with disabilities who need adjustments to complete the application or interview process. Please email us at accommodations@fmr.com or call 800-835-5099, prompt 2, option 2 if you would like to request an accommodation.