Position Summary
The Channel Analytics Manager will support the Off-Premise National Accounts team by uncovering consumer and shopper insights that drive category growth and long-term brand performance for Proximo’s portfolio. This role blends data-driven analysis with direct customer engagement, providing insights and strategies that influence account-level decisions, joint business planning, and commercial execution.
The position requires strong presentation skills, comfort in customer-facing environments, and the flexibility to travel as needed to support key account meetings and planning sessions.
This role requires candidates to be based on the East Coast.
Role & Responsibilities
- Lead actionable analyses, including:
- Category and brand reviews using Nielsen/IRI
- New item and distribution expansion opportunities
- Consumer purchase behavior and profiles (Spectra, GfK, Simmons, IRI CSIA)
- Off-premises channel trends and performance drivers
- Assortment and shelf management (Apollo, JDA, Gladson)
- Pricing, promotion, and ad comparisons (ECRM)
- Shopper trends and digital engagement (Mintel, eMarketer)
- Develop and deliver customer-ready presentations and business reviews tailored to national account needs (club, grocery, liquor, mass, and e-commerce).
- Represent Proximo insights in customer meetings, supporting joint business planning and category leadership initiatives.
- Partner with Sales, Trade Marketing, and Category teams to align strategies and influence execution.
- Manage and resolve Nielsen/IRI data and database issues, providing clear recommendations.
- Travel as required to support customer engagement and strategic planning.
Key Competencies
- Analytical Thinking– Translates complex data into clear, actionable insights.
- Customer Engagement – Builds credibility with key accounts; presents confidently and persuasively.
- Problem Solving – Anticipates and resolves issues; develops innovative solutions.
- Initiative– Takes ownership, drives projects forward, and seizes growth opportunities.
- Communication– Speaks and writes clearly, adapting style for both internal stakeholders and external customers.
- Project Management– Balances multiple priorities; coordinates stakeholders; ensures timely, high-quality deliverables.
Key Relationships
- Internal: Marketing, Trade Marketing, Commercial Strategy, Finance & Accounting
- External: SalesChain and Distribution Partners
Knowledge and Experience
- Bachelor’s degree and 5+ years of experience in an Analyst role or equivalent.
- Experience with beverage companies or CPG a plus.
- Experience with BevAlc competitive data analysis a plus.
- Experience documenting and managing program spend a plus
- Very strong analytical and Excel skills required.
- Strong organizational, problem-solving, presentation, and communication skills.
- Ability to manage projects independently with minimal supervision.
Proximo is an equal opportunity employer and does not unlawfully discriminate against employees or applicants for employment based on race, color, sex (including pregnancy), sexual orientation, gender identity or expression, religion, national origin, citizenship status, age, genetic information, physical or mental disability of an otherwise qualified individual, membership or application for membership in a uniformed service, engaging in legally protected activity, or any other characteristic protected under applicable law.