Content Creator, Owned Media
Reporting to the Director, Owned Media & Community, the Content Creator is responsible for developing culturally relevant, platform‑native content that brings the AutoNation brand to life across owned social channels. This role sits at the intersection of creativity and culture, producing scroll‑stopping content that feels human, authentic, and unmistakably AutoNation.
The ideal candidate is a native creator who understands social trends, formats, and storytelling, and is comfortable ideating, creating, and iterating content at the speed of social without sacrificing brand standards.
Job Responsibilities:
- Create (and publish?) short‑form, platform‑native content across TikTok, Instagram, YouTube, and emerging channels.
- Translate brand platform, strategy, and campaign priorities into engaging, social-first storytelling.
- Capture, edit, and produce high‑quality photo and video content optimized for and relevant to each platform.
- Identify and react to cultural moments, trends, and formats that align with the brand voice and values.
- Support always‑on content and proof-point campaigns with timely, relevant creative.
- Collaborate with engagement and insights teams to test, learn, and optimize content performance.
- Maintain brand voice, visual standards, and creative quality across all content.
- Demonstrate and advocate company vision, mission, and values; adhere to company policies and procedures.
Qualifications:
- Bachelor’s degree in Communications, Media, or related field (or equivalent experience).
- 3–5 years of experience creating content for social platforms (brand, agency, or creator background).
- Strong video production, editing, and storytelling skills.
- Deep fluency in social culture, trends, and platform best practices.
- Ability to work quickly in a fast‑paced, test‑and‑learn environment.
- Must meet company’s requirements for employment.
Physical Requirements:
- Business travel (up to 30%). Occasional on-location content capture with local markets and partners.
- Standard office environment
The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by incumbents of this job. Incumbents may be requested to perform job related tasks other than those specifically presented.
Exciting Benefits and Perks Await You:
Competitive compensation and 401k matching
Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.
Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide
AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.
AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.