Coordinator I, Customer Relationship Management (CRM) Communications

This job carries with it the obligation to uphold the Mission of Lone Star College (LSC) in carrying out the duties of the position. A commitment to positive interpersonal behaviors, professional communication, integrity, leadership, stewardship, respect and accountability to LSC students and employees is essential.

Cultural Beliefs

• One LSC
• Student Focused
• Own It
• Foster Belonging
• Cultivate Community
• Choose Learning

The Chronicle of Higher Education's "Great Colleges to Work For®" is designed to recognize colleges that have been successful in creating great workplaces and to further research and understanding of the factors, dynamics and influences that have the most impact on organizational culture at higher education institutions.

Lone Star College has been recognized in multiple categories.

Lone Star College-System Office

Lone Star College offers high-quality, low-cost academic transfer and career training education to 80,000+ students each semester. LSC has been named a 2023 Great Colleges to Work For® institution by the Chronicle of Higher Education.

LSC consists of eight colleges, seven centers, eight Workforce Centers of Excellence and Lone Star Corporate College.

Lone Star College-System Office employees are based at one of two System Office locations; The Woodlands and University Park. Both are the site for multiple administrative departments and system-wide training programs.

Location address is 5000 Research Forest Drive, The Woodlands, TX 77381.

PURPOSE AND SCOPE:

The Coordinator I, CRM Communications facilitates daily operations of the CRM system, focusing on the creation, scheduling, and deployment of communication campaigns targeting prospective students. This entry-level role provides critical support in managing communication workflows, ensuring data accuracy, and assisting with reporting. Additionally, the Coordinator will assist with social media content creation and engagement, ensuring alignment with broader communication strategies and fostering meaningful interactions with prospective students. The position will collaborate with the Manager, CRM Communications & Strategy, to execute communication strategies that align with enrollment goals and improve engagement across multiple channels.

ESSENTIAL JOB FUNCTIONS:

• Creates, schedules, and deploys basic to moderate CRM-driven communications, including email and Short Message Service (SMS). Assists Manager with higher-level communications
• Posts basic to moderate social media content, engaging with followers and monitoring comments to ensure timely responses and brand alignment. Assists Manager with higher-level content and follower engagement
• Creates, manages and updates templates for emails and other communication formats. Assists Manager with higher-level templates
• Collaborates with the marketing team to ensure all communications align with LSC's branding guidelines and campaign objectives
• Performs regular data audits within the CRM system to identify and resolve any inconsistencies or errors
• Assists with generating and distributing reports on campaign performance and audience engagement
• Monitors communication timelines to ensure the on-time delivery of campaigns
• Provides general support for CRM projects, including new feature testing, training, and troubleshooting
• Supports the implementation of new communication tools and strategies under the guidance of the Manager
• Supports the maintenance of CRM records, ensuring accurate and up-to-date data for prospective student outreach
• Responsible for other reasonable, related duties as assigned

KNOWLEDGE, SKILLS, AND ABILITIES:

• Knowledge of CRM platforms (e.g., Salesforce, Element451, Slate) or ability and willingness to learn CRM systems upon hire
• Familiarity with email marketing, SMS, and social media communication practices
• Familiarity with higher education marketing or recruitment processes preferred
• Strong written and verbal communication skills
• Strong organizational skills and attention to detail
• Ability to effectively meet potentially overlapping deadlines
• Basic understanding of data management and reporting principles
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and general office software

PHYSICAL ABILITIES:

The work is sedentary. Typically, the employee sits comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items, such as papers, books, or small parts; or driving an automobile. No special physical demands are required to perform the work.

WORK SCHEDULE & CONDITIONS:

• Equipment used includes, PC workstation running on a LAN in a Microsoft Windows environment, calculator, phone, and other general office equipment
• Interface with internal and external contacts as needed to carry out the functions of the position
• Work is performed in a climate-controlled office with minimal exposure to safety hazards

REQUIRED QUALIFICATIONS:

• Associate degree or higher and at least 1 year of experience, or an equivalent combination of education and experience
• Associate degree or higher in Marketing, Communications, or a related field
• Experience must include at least 1 year in Marketing, Communications, or a related administrative role

PREFERRED QUALIFICATIONS:

• Experience working with Customer Relationship Management (CRM) systems or email marketing platforms
• Experience with HTML email design or basic graphic design

Hiring salary range is $38,761 to $44,575

Lone Star College provides a hiring salary range for all posted full-time non-faculty positions. Where your salary offer would fall in that range is determined by your related experience and education. Should you receive an offer of employment from Lone Star College, the resume submitted in the application process will be utilized to calculate your salary offer. The information outlined below will provide the Office of Human Resources everything needed to determine an accurate starting salary.

Your resume should provide a complete picture of your work experience. The resume should include the following information for each position listed:

• Length of time (specific months and years) of employment
• If the position was full time or part time
• If the position was paid or unpaid
• Level of degree completed including date earned.
• Unofficial transcript for highest earned degree

Additionally, any certifications listed as required or preferred in the Lone Star College job description should be included in the resume submitted.

By joining our top-notch institution, you will enjoy being a part of an organization that offers a supportive, collegial work environment and excellent work/life balance. This includes a full comprehensive and competitive benefits package, a generous number of paid holidays and vacation days, wellness programs, tuition waiver, professional development opportunities and more.

Go to the Job Search page, click on ‘My Activities’ at the top of the page. Under My Cover Letters and Attachments you will click on ‘Add Attachment.’ Please be sure to put the Job ID# in the title once you name your file for cover letters only, unless you attached your cover letter with your resume.

If you are applying for an Instructional position (i.e. Faculty, Adjunct Faculty, Instructor), please ensure you include the following to be considered: Resume/CV, Cover Letter, Teaching Philosophy, and unofficial transcripts.

You must limit your file name for any attachment to 40 characters or less.

ALL APPLICANTS MUST APPLY ONLINE ONLY

We will not accept application material received via fax, email, mail, or hand delivered.

Postings for part-time and adjunct positions are active for the academic year. By selecting the option to receive notifications on your profile, you will begin receiving electronic communication regarding new opportunities with Lone Star College (LSC).

If selected for an interview, a recruiter will contact you by phone, or email to schedule an interview.

Lone Star College participates in the E-Verify program, under which Lone Star College provides the federal government with information from each new employee's Form I-9 to confirm that the employee is authorized to work in the United States.

More information on the E-Verify program is available at www.dhs.gov/E-Verify.

Lone Star College is an EEO Employer. All positions are subject to a criminal background check.