CRM & Marketing Automation Developer

Company Profile

80 years and countless innovations later, JCB is the world’s largest privately-owned manufacturer of construction and agricultural equipment. At 22 plants spanning four continents—and countries including the United States, the United Kingdom, India and Brazil—JCB manufactures a range of more than 300 products including Loadall telescopic handlers, backhoeloaders, excavators, wheel loaders, compact excavators, skid steer loaders, compact track loaders, Accessaerial work platforms, rough terrain forklifts, and Fastrac tractors.

JCB people are at the heart of our business and as a family-owned business we answer to our customers, not a group of shareholders. That freedom allows us to concentrate on developing the latest technologies and incorporating them into our equipment. We focus on what our customer needs on the jobsite – a machine that holds up in the toughest environment and increases their productivity.

At JCB, we stand behind our products – and our name.

Position Purpose

The CRM & Marketing Automation Developer will serve as the technical backbone of JCB North America’s marketing database, responsible for transforming disparate data sources into rich, usable contact records that fuel targeted marketing and sales initiatives. This role blends database administration with hands-on development, focusing on building robust customer profiles, increasing the volume and quality of marketable contacts, and ensuring seamless data integration between Salesforce, Oracle Eloqua, and other enterprise systems. By leveraging advanced coding and automation skills, this position directly supports the organization’s ability to reach the right audience with the right message at the right time, ultimately driving customer engagement, lead conversion, and revenue growth. This role is onsite in Pooler, Georgia, San Antonio Texas or Santa Monica, California.

Major Tasks, Responsibilities & Key Accountabilities

• Design, develop, and maintain processes to aggregate, cleanse, and standardize contact data from multiple internal and external sources.
• Manage data integrations between Salesforce and Oracle Eloqua, including field mapping, sync optimization, and error resolution.
• Develop scripts, automation, and transformation logic using Apex, Python, and SQL to create and update contact records.
• Configure and maintain Eloqua contact fields, custom data objects, and segmentation structures in alignment with marketing and sales needs.
• Implement and maintain database hygiene processes, including duplicate detection, suppression list management, and contact washing logic.
• Monitor and improve data quality, identifying gaps and executing enrichment strategies.
• Support marketing automation initiatives by ensuring accurate and timely availability of contact and account data for campaigns.
• Optimize database performance to improve campaign segmentation speed, reporting accuracy, and overall system efficiency.
• Collaborate with CRM and marketing teams to ensure data structure aligns with reporting, lead scoring, and customer lifecycle needs.
• Maintain technical documentation for all data processes, integrations, and database configurations.

Minimum Qualifications

• Bachelor’s degree in Marketing, Data Analytics, Business, or a related field.
• Strong understanding of cleansing and analyzing large sets of data
• Experience working with Data in Salesforce
• Proficiency in data visualization tools such as SAP Analytics Cloud, Tableau, Power BI, or Eloqua’s reporting suite.

Preferred Qualifications

• Bachelor’s degree in Computer Science, Information Systems, Data Engineering, or related field; equivalent work experience considered.
• 3+ years of experience with Salesforce data management, including Apex development.
• 2+ years of experience with Python for ETL, data transformation, or API integration.
• Hands-on experience with marketing automation platforms; Oracle Eloqua strongly preferred.
• Proficiency in SQL and relational database design.
• Experience with API integrations, REST/SOAP services, and data exchange between enterprise platforms.
• Knowledge of data quality best practices and CAN-SPAM/GDPR compliance considerations
• Working knowledge of EDA construction equipment datasets and/or Dodge Construction Network datasets

Knowledge, Skills, Abilities & Competencies

• Strong technical skills in Apex, Python, and SQL for data manipulation and automation.
• Deep understanding of Salesforce data architecture and integration methods.
• Working knowledge of Eloqua’s contact model, segmentation logic, and custom data objects.
• Ability to design scalable data flows and troubleshoot integration issues independently.
• Strong analytical skills with a detail-oriented approach to data accuracy and process optimization.
• Capable of managing multiple projects with minimal supervision in a fast-paced environment.
• Comfortable working in a role with minimal customer-facing communication—focus on technical execution and results.
• Commitment to maintaining the integrity, security, and compliance of customer data.

Job Conditions

• Both office environment and occasionally manufacturing/factory environment
• Subject to noise and temperature changes

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to:

• Sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear.
• The employee is occasionally required to stand and walk.
• The employee must frequently lift and/or move up to 10 pounds.
• Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus.

JCB is an equal employment opportunities (EEO) employer in accordance with applicable federal, state and local laws. JCB complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. EEO EMPLOYER/VET/DISABLED.

JCB Inc. is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however, as a global company, JCB offers many job opportunities outside of the U.S. which can be found through our website at https://www.jcb.com/en-gb/about/careers.

Disclaimer: This job description is general in nature and is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.

JobFamily

Administration/Support

PayType

Salary