Digital Email Campaign Director

Job Description:

Do you want to join a dynamic digital marketing team with a passion for utilizing personalized data and email channel expertise to deepen the relationship with millions of our customers, evolve operational processes and implement new MarTech capabilities? Are you looking for an empowered opportunity to hone your analytical, strategic, creative, collaboration and leadership skills while managing multiple projects with attention to details and deadlines? Are you passionate about leading and empowering a high-performing team to achieve business and personal development goals? If so, look no further! Maybe we are made for each other!

The Expertise We’re Looking For

• Significant experience leading a team in one or more of the following (or similar) areas strongly desired: digital production, marketing technology, or marketing.

• Email channel expertise strongly desired but not a hard requirement. Will train the right candidate who has team leadership/management experience and strong analytical and project management skills

• Email service platform provider (ESP) knowledge, systems, information technology a plus (specifically Salesforce Marketing Cloud, Salesforce Sales Cloud, Adobe Target, Simon Data experience)

• Basic SQL and HTML skills a plus

• Excellent PowerPoint, Excel, Outlook, Word and presentation skills required

• Curious and intellectually honest. Dedication to personal and team continuous growth, development, and improvement

• Enjoy tracking, triaging, and solving issues in real-time

• Ability to continuously develop and improve process / infrastructure within a constantly evolving team

• Customer first mentality

• Comfortable leading and influencing through ambiguity and without authority

• Strong attention to detail and methodical thinking

• Entrepreneurial and agile mentality, with a bias towards action

• Passion for mentoring, coaching and empowering associates to achieve business and personal career and development goals

The Purpose of Your Role

As a Digital Campaign Director within the central marketing function of Fidelity Personal Investments the purpose of your role is to deepen the relationship with millions of our customers by leading a team using data to plan and execute personal, relevant and timely promotional, service and regulatory email communications. In this capacity, you will serve as Fidelity’s Center of Excellence on current and emerging practices that power our customer obsessed email marketing programs while empowering team members to achieve business and personal goals.

The Skills You Bring

• Excellent project management, time management, and organization skills with a proven ability to successfully plan, manage and (re)prioritize multiple complex projects, programs and campaigns simultaneously and foresee/mitigate potential risks

• Process and detail-oriented thinker who provides clear direction and maintains clear communication with others about the work and results

• Adept at building relationships across all management levels in a highly matrixed environment, leading and collaborating on cross-functional teams, and influencing direction where there isn’t explicit authority. Act as primary liaison between internal business and tech teams to resolve various project and technology challenges.

• Assess, train, and motivate people both internally (associates) and externally (job applicants). Optimize productivity by promoting professional growth.

• Able to lead by demonstrating and establishing clarity, effectively communicating, and reinforcing the value of collaboration in enhancing team’s performance and development

• Ability to think strategically and assess strategy and requirements while implementing tactically on multiple major initiatives simultaneously.

• Provide guidance and lead training to enable other team members to meet/exceed expectations. Responsible for managing a team of individual contributors for performance management activities.

• Excellent analytical, creative, and oral/written communication/presentation skills

• Excellent emotional intelligence, judgment and problem solving

• Demonstrated ability to self-learn and self-direct

The Value You Deliver

The Digital Campaign Director will liaise across multiple teams to:

• Plan and execute email campaigns from campaign strategy and requirements through deployment - scheduled campaigns, automated triggers, Journey Builder and automated multi-touch campaigns

• Build and edit email code and logic using Salesforce Marketing Cloud (SFMC) Content Builder and AMPscripting tools

• Collaborate with technology teams to onboard new email programs and content to the email platform, Salesforce Marketing Cloud (SFMC), acting as the “voice of the business”

• Lead and/or support cross-organizational projects as a subject matter expert for email channel, including but not limited to: template specifications, technical design, channel best practice, executional process and principles, data feed analysis, and platform capabilities

The Digital Campaign Director will lead and empower a team of Digital Campaign Managers to achieve business and personal goals.

How Your Work Impacts the Organization

The Digital Campaign Management (DCM) team works cross-functionally to support the end-to-end enablement and implementation of PWI emails. Additionally, the team provides leadership/support to enhance process/procedure efficiency for email programs, and collaborates with partners to drive program/campaign effectiveness through capability enablement, implementation design, customer journey mapping, channel reporting, etc.

Company Overview

At Fidelity, we are passionate about making our financial expertise broadly accessible and effective in helping people live the lives they want! We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates. We are proud of our diverse and inclusive workplace where we respect and value our associate for their unique perspectives and experiences. For information about working at Fidelity, visit FidelityCareers.com. Fidelity Investments is an equal opportunity employer.

Fidelity will reasonably accommodate applicants with disabilities who need adjustments in order to complete the application or interview process. Please email us at accommodations@fmr.com or call 800-835-5099, prompt 2, option 2 if you would like to request an accommodation.

Certifications:

Category:

Fidelity’s hybrid working model blends the best of both onsite and offsite work experiences. Working onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most hybrid roles require associates to work onsite every other week (all business days, M-F) in a Fidelity office.

Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.