Director, Acquisition Lead Generation Marketer

Job Description:

Are you passionate about building smart, scalable marketing strategies that attract and engage prospective clients? Do you thrive at the intersection of data, creativity, and performance? If so, bring your expertise to this role and help us drive awareness and consideration through targeted, high-impact lead generation programs.

The Role

We are seeking an experienced lead generation marketer to drive strategic, data-informed campaigns aimed at engaging prospects across the top and mid acquisition funnel. This role focuses on both the public market and late-stage/pre-IPO private market segments. The ideal candidate will leverage insights to shape our paid media strategy, craft compelling content and positioning, and execute flawlessly across multi-channel digital go-to-market initiatives.

A successful candidate is a hardworking, imaginative, curious, and solutions-oriented marketer who’s excited to be part of a collaborative team committed helping our sales organization and driving business growth.

Key Responsibilities:

• Develop and execute top- and mid-funnel marketing strategies to generate qualified leads and build pipeline growth.

• Lead paid media initiatives across channels such as search, display, social, and programmatic, optimizing for reach and conversion.

• Identify and activate other strategic levers (e.g., content syndication, partnerships, events, email nurture) to support lead generation goals.

• Collaborate with cross-functional teams including analytics, sales, and product marketing to align messaging and targeting.

• Monitor campaign performance and continuously optimize based on data-driven insights.

• Stay ahead of industry trends to innovate and evolve our approach.

The Expertise and Skills You Bring:

• Strategic Producer: Able to craft and implement strategic lead generation and nurturing campaigns that deliver pre-qualified leads to our Sales teams.

• Performance-Driven: Obsessed with metrics, optimization, and driving measurable results.

• Creative Problem Solver: Brings fresh ideas and solutions to complex marketing challenges.

• Collaborative Communicator: Works well across teams and can clearly articulate strategy and impact.

• Detail-Oriented Executor: Balances big-picture thinking with precision in execution.

• Curious & Adaptable: Eager to test, learn, and iterate in a fast-growing and evolving business.

Note: Fidelity is not providing immigration sponsorship for this position.

The Team

Stock Plan Services provides companies with outstanding administration for their equity & nonqualified deferred compensation programs, including stock option, restricted stock, employee stock purchase, stock appreciation and performance plans. Our team, SPSNQ Marketing, Communications & Insights, delivers valuable insights and innovative programs and experiences that help drive client growth & retention and employee engagement with their equity & executive compensation plans and Fidelity. We help millions of participants take advantage of their equity awards and understand how Fidelity can help with their broader financial needs through our Brokerage and Wealth offerings. We are committed to understanding customer needs, staying on top of industry trends, and evolving our strategies to ensure we are delivering results for our clients & Fidelity.

Certifications:

Category:

Marketing

Most roles at Fidelity are Hybrid, requiring associates to work onsite every other week (all business days, M-F) in a Fidelity office. This does not apply to Remote or fully Onsite roles.

Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.