Director, AI Omnichannel Insights and Measurement

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

Summary:

The Director will lead the design and implementation of measurement frameworks and advanced analytics solutions that drive omnichannel marketing effectiveness for targeted brands or markets. This role is accountable for developing analytics strategies that integrate data across healthcare professionals (HCPs), patients, and stakeholders worldwide, delivering a unified, actionable perspective on customer engagement.

Responsibilities:

• Develop and execute enterprise-level measurement frameworks for omnichannel marketing initiatives across HCP, patient, and stakeholder audiences globally, ensuring alignment with brand and corporate objectives.
• Identify and articulate a global measurement roadmap, including AI and Gen AI investments, resource planning, and budget allocation to develop and scale capabilities across markets, aligned with enterprise priorities.
• Provide thought leadership, education, and partnership to the business on the transformative potential of AI, machine learning, and generative AI technologies to drive commercial strategies and decision-making.
• Guide the development of data science-powered products and solutions in close collaboration with cross-functional business and technical teams, aligning to key priorities. Deliver responsible and impactful generative AI use cases using proprietary platforms to facilitate rapid innovation and capability development.
• Collaborate with commercial, insights, and technology teams to integrate diverse data sources and deliver clear, actionable insights.
• Develop and apply advanced analytics methods such as attribution modeling, incrementality testing, and predictive analytics to evaluate marketing impact.
• Translate complex data into practical recommendations that guide marketing channel strategies and optimize customer engagement.
• Partner with Senior Leaders within Commercialization to drive adoption of omnichannel measurement capabilities, embedding the use of engagement data, AI, and Gen AI into global planning and decision-making processes.
• Manage the development and maintenance of dashboards and reports that track omnichannel performance for key stakeholders.
• Partner with global and regional teams to support scalable analytics solutions and share best practices.
• Lead and mentor a team of analytics professionals, promoting continuous improvement and collaboration.
• Communicate insights effectively to influence brand and commercial decision-making.

Qualifications:

• 8+ years of experience in marketing analytics, commercial insights, or related roles within
• pharmaceutical, biotech, or healthcare sectors.
• Bachelor’s degree required, advanced degree preferred.
• Demonstrated proficiency with omnichannel measurement and advanced analytics techniques.
• Proven expertise in applying AI, machine learning, and generative AI technologies within marketing analytics.
• Strong collaboration and influencing skills within matrixed organizations.
• Excellent communication skills, capable of simplifying complex analytics for business audiences.
• Ability to manage multiple priorities in a dynamic environment.
• Knowledge of commercial data platforms and reporting tools.
• Commitment to organizational values such as innovation, accountability, and urgency

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Compensation Overview:

Princeton - NJ - US: $189,430 - $229,546 


The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee’s work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience.

Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit https://careers.bms.com/life-at-bms/.

Benefit offerings are subject to the terms and conditions of the applicable plans then in effect and may include the following: Medical, pharmacy, dental and vision care. Wellbeing support such as the BMS Living Life Better program and employee assistance programs (EAP). Financial well-being resources and a 401(K). Financial protection benefits such as short- and long-term disability, life insurance, supplemental health insurance, business travel protection and survivor support. Work-life programs include paid national holidays and optional holidays, Global Shutdown Days between Christmas and New Year’s holiday, up to 120 hours of paid vacation, up to two (2) paid days to volunteer, sick time off, and summer hours flexibility. Parental, caregiver, bereavement, and military leave. Family care services such as adoption and surrogacy reimbursement, fertility/infertility benefits, support for traveling mothers, and child, elder and pet care resources. Other perks like tuition reimbursement and a recognition program.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.