Director - Corporate Program Marketing Strategy and GTM

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

How will you make an impact in this role?

This individual will lead and activate holistic go-to-market (GTM) strategies for new programs and products across all channels and the Middle Market segment. They will play a pivotal role in shaping marketing strategies and delivering compelling messaging and creative direction for top GCS priorities, with the goal of driving revenue, deepening customer engagement, and accelerating GCSM growth ambitions.

This is a high-visibility, fast-paced, and dynamic role that requires a unique combination of strategic thought leadership, marketing expertise, and results-oriented execution. Success in this position hinges on strong partner management and influencing skills — including the ability to clearly communicate vision and progress to senior leaders while fostering collaboration across a diverse range of stakeholders (e.g., Marketing, GCS Product, GABM, and CA&C).

Key Responsibilities:

• Lead end-to-end GTM initiatives — from strategy development through launch execution — for high-priority, high-visibility GCSM growth initiatives
• Define the vision, strategy, and roadmap for product and program launches and refreshes across GCS segments and channels, partnering closely with stakeholders across Marketing, GCS Product, GABM, CA&C, GCO, and LOBCO
• Leverage data and competitive intelligence to uncover actionable insights that inform marketing strategy, positioning, messaging, and creative development
• Mobilize and align cross-functional teams to drive complex projects from ideation to measurable business impact in dynamic, fast-paced environments
• Apply deep marketing expertise to connect efforts across teams, break down silos, and drive innovation through cohesive, customer-centric messaging
• Inspire and influence teams and senior leaders through clear, compelling, and visually engaging communication

Minimum Qualifications:

• Proven ability to drive clarity, structure, and measurable results in ambiguous, fast-paced environments; known for resilience, adaptability, and accountability.
• Analytical problem solver skilled at synthesizing complex data into clear insights, strategies, and actionable recommendations, with strong contingency planning and issue resolution capabilities.
• Exceptional communicator and storyteller — visual, written, and verbal — adept at tailoring messages for diverse audiences, including senior leadership.
• Strong relationship builder with a track record of collaboration, influence, and negotiation across functions and levels.
• Customer-first strategist with deep understanding of business drivers, competitive dynamics, and market trends; able to translate insights into impactful business actions.
• Marketing strategy and execution expert with a proven record of leading and delivering large-scale, high-impact initiatives.
• Recognized for a hands-on, proactive mindset, resourcefulness, and a strong drive for excellence and results.
• Inspiring, committed people leader who motivates and guides teams through complexity, transformation, and change.

Preferred Qualifications:

• 8-10 years business experience preferred

Salary Range: $123,000.00 to $215,250.00 annually + bonus + equity (if applicable) + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.