Director, Employer Marketing - Client Engagement

Job Description:

Are you passionate about creating meaningful client experiences that drive retention and deepen relationships? Do you thrive on designing strategies that deliver value and support client needs? If so, bring your strategic mindset and client-first approach to this role and help us elevate engagement across our B2B client base.

The Role

We’re seeking a strategic and creative business-to-business marketer who will be responsible for the development and implementation of client engagement programs. The ideal team member will have the ability to use data and insights to develop integrated marketing programs, develop content and positioning, and flawlessly execute them via multi-channel, digital go-to-market efforts. To effectively build marketing programs that drive impact for our business requires you’ll work with business partners and stakeholders to shape the strategy, synthesize inputs, make recommendations, and implement the work forward.

Key Responsibilities:

• Design and implement client engagement strategies that foster loyalty, satisfaction, and long-term relationships.

• Identify key client needs and areas of interest that align with our highest-value offerings.

• Develop targeted campaigns and programs that support client education, adoption, and advocacy.

• Collaborate with cross-functional teams including sales, product, and analytics to ensure alignment and impact.

• Monitor engagement metrics and client feedback to continuously refine and optimize strategies.

• Stay informed on industry trends and client expectations to evolve our engagement approach.

The Expertise and Skills You Bring:

• Client-Centric: Deeply understands client needs and is committed to delivering value at every touchpoint.

• Strategic & Insightful: Able to connect engagement strategies to broader business goals and client outcomes.

• Collaborative Partner: Works effectively across teams to drive alignment and execution.

• Creative Communicator: Crafts compelling messaging and experiences that resonate with diverse audiences.

• Analytical & Adaptive: Uses data to inform decisions and is agile in adjusting strategies based on performance.

Note: Fidelity is not providing immigration sponsorship for this position.

The Team

Stock Plan Services provides companies with outstanding administration for their equity & nonqualified deferred compensation programs, including stock option, restricted stock, employee stock purchase, stock appreciation and performance plans. Our team, SPSNQ Marketing, Communications & Insights, delivers valuable insights and innovative programs and experiences that help drive client growth & retention and employee engagement with their equity & executive compensation plans and Fidelity. We help millions of participants take advantage of their equity awards and understand how Fidelity can help with their broader financial needs through our Brokerage and Wealth offerings. We are committed to understanding customer needs, staying on top of industry trends, and evolving our strategies to ensure we are delivering results for our clients & Fidelity.

Certifications:

Category:

Marketing

Most roles at Fidelity are Hybrid, requiring associates to work onsite every other week (all business days, M-F) in a Fidelity office. This does not apply to Remote or fully Onsite roles.

Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.