Director, Managed Offers Marketing

Job Description

At American Express, our culture is built on a long history of innovation, shared values, and a commitment to backing our customers, communities, and colleagues. As part of Team Amex, you will play a critical role in shaping how we engage our most valuable business customers and drive growth across an expanding set of enterprise priorities.

The US SME Managed Customer Marketing (MCM) team is responsible for deepening relationships with Small Business and Corporate Middle Market customers through insight-led, integrated marketing. As MCM continues to scale offers for managed-specific “spend and get” offers, welcome bonus offers for new Cards acquired via field cross sell and cross sell for Business Line of Credit and One AP.

How will you make an impact in this role?

As Director, Managed Offers Marketing, you will lead strategy and execution across Small Business and Corporate Card cross sell, managed-specific “spend and get” offers and Business Line of Credit and One AP cross sell. This high-impact leadership role is accountable for driving cross sell, engagement, and spend, while ensuring strong alignment with field teams and enterprise partners.

You will oversee dialogic marketing programs, partnering closely with Product, US SME, and GCS Marketing to deliver measurable growth. You will play a key role in scaling existing offer strategy and building the roadmap for Corporate offers and future capabilities and strategy for “spend and get” offers as well as advancing how we deliver connected customer experiences across channels.

Responsibilities

• Lead strategy, planning, and execution of managed offers across “spend and get” retention and loyalty offers and cross sell offers for both SBS and Corporate Card marketing for the Managed Customer portfolio
• Drive engagement, retention, and spend through dialogic marketing programs
• Partner with US SME teams to enable field-as-a-channel and generate and protect revenue
• Set the strategic direction for managed offers marketing, including testing and scaling new strategies and co-developing the future tech roadmap to enhance existing offer infrastructure
• Lead cross-functional collaboration with Product, Analytics, Finance, Risk, GMNS, and Enterprise teams to bring initiatives to market
• Identify and scale cross-sell and spend opportunities using data-driven insights and improved channel integration
• Own performance management, including forecasting, reporting, and optimization against key business metrics and build knowledge of field contribution to overall Small Business trends
• Build and lead a high-performing team within a complex, matrixed environment
• Ensure strong risk and compliance discipline across all marketing activities

Qualifications

Minimum qualifications

• 10+ years of experience in marketing, strategy, or related fields
• Proven track record of leading teams and delivering measurable business outcomes
• Experience designing and scaling digital and/or dialogic marketing strategies
• Ability to operate effectively in complex, matrixed organizations and drive alignment
• Strong strategic thinking with the ability to translate vision into execution
• Excellent communication and influencing skills
• Strong commercial and analytical mindset

Preferred qualifications

• Experience supporting sales or account management organizations
• Knowledge of Small Business and Corporate products and customer segments
• Experience building new capabilities or leading transformation initiatives
• MBA or equivalent experience

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

About us

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

About

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
US Job Seekers - Click to view the “Know Your Rights” poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster.

The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.​