Director, Marketing

Department: Marketing & Communications
Reports to: Senior Vice President, Marketing and Audience Development
Job Type: Full Time–Regular
Job Classification: Salaried (Exempt)
Workplace Location: Los Angeles (Hybrid) – Academy Museum, 8949 Wilshire
Compensation: $125,000.00 - $135,000.00

Summary/Objective:
The Director of Marketing will be responsible for managing all facets of the Academy and Academy Museum’s marketing initiatives and projects. Collaborating with creative, editorial, advancement, programming, communications, education, community and impact teams, among others, you will be responsible for creating cohesive strategies and implementation tactics to drive revenue, attendance, general awareness, and audience to the Academy and the Academy Museum of Motion Pictures.

Essential Functions of the Job:

• Partner with SVP in creation of marketing plans and strategies that drive sales/revenue, attendance, engagement, and audience development.
• Lead the marketing team in execution of marketing campaigns across all channels, paid and organic.
• Oversee relationships with external marketing vendors and partners.
• Create and maintain the marketing budget and advise the SVP on appropriate and diversified spending towards initiatives and projects.
• Be a spokesperson on behalf of marketing priorities and projects to internal and external stakeholders.
• Attend meetings on behalf of the marketing department.
• Execute audience development plans that drive national and international awareness and sales in addition to a reliable locals revenue stream.
• Ensure alignment between Museum programming and product and audience development goals.
• Oversee Group Sales business, establishing goals and ensuring KPIs are met.
• Align and connect to audience development strategies.
• Own regular reporting on campaign performance internally and externally, with KPI measurement, key insights, and learnings to drive following marketing plans.
• Lead experiential activations in partnership with Brand Creative, Communications, and other key departments in the organization.
• Partner with the IT team on the most effective tools and best practices for data collection and viewing.
• Stay on top of industry trends and educate the marketing team on the most effective and current methods of achieving marketing goals.
• Ensure cohesion and consistency in the presentation of the Academy’s businesses and brand.

Supervisory Responsibilities:

• Lead and manage a marketing team of approximately 6 team members, including a Marketing Manager and a cross-functional team.

Required Competencies:

• A bachelor’s degree in marketing, communications, film studies, or related field.
• A minimum of 10 years of relevant marketing experience with proven leadership skills.
• Experience developing and implementing successful and effective marketing plans.

• Strong working knowledge of advertising and paid media.
• Proven expertise in data analytics and experience partnering with IT to develop best-in-class technology tools to support marketing.
• Excellent communication skills.
• Excellent negotiation and proofreading skills.
• Proven track record in building and managing budgets.
• Ability to handle multiple projects and operate effectively in a fast, high-pressure environment.
• Experience building and nurturing healthy, informed, collaborative teams and team culture.
• A commitment to diversity, equity, accessibility, and inclusion.

Required Vaccination: Full vaccination against COVID-19 is required, including any booster vaccinations as applicable. Exception: Medical and religious accommodations approved by the Office of People & Culture.

Benefits:

• Comprehensive medical, dental, and vision coverage.
• 15 days of PTO, plus company-paid holidays.
• Additional time off including summer hours, winter hours, and a cultural floating holiday.
• Paid sick leave.
• Paid parental leave.
• 401k retirement plan with a company match
• Clean Air Commuter Program
• Employee Assistance Program through CompPsych Guidance Resources.
• Wellness benefits through Cigna Healthcare.
• Free access to 16,000+ online courses through LinkedIn Learning
• Free Academy membership screenings
• Free tickets and screenings at the Academy Museum
• Employee discounts through LifeMart and Working Advantage

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