Director, Marketing & Communications

This job carries with it the obligation to uphold the Mission of Lone Star College (LSC) in carrying out the duties of the position. A commitment to positive interpersonal behaviors, professional communication, integrity, leadership, stewardship, respect and accountability to LSC students and employees is essential.

Cultural Beliefs

• One LSC
• Student Focused
• Own It
• Foster Belonging
• Cultivate Community
• Choose Learning

The Chronicle of Higher Education's "Great Colleges to Work For®" is designed to recognize colleges that have been successful in creating great workplaces and to further research and understanding of the factors, dynamics and influences that have the most impact on organizational culture at higher education institutions.

Lone Star College has been recognized in multiple categories.

Lone Star College-Online

Lone Star College offers high-quality, low-cost academic transfer and career training education to 80,000+ students each semester. LSC has been named a 2023 Great Colleges to Work For® institution by the Chronicle of Higher Education.

LSC consists of eight colleges, seven centers, eight Workforce Centers of Excellence and Lone Star Corporate College.

LSC-Online is an independent campus led by a Campus President, committed to academic excellence and student success. LSC-Online provides flexible learning options and skills-based online learning so that students can complete the programs in two years or less.

Location address is 20515 SH 249 (SH 249 and Louetta Road) Houston, Texas 77070.

PURPOSE AND SCOPE:

The Director of Marketing and Communications' LSC-Online holds direct management authority and accountability for executing the department's policies and operational initiatives. Responsible for developing and sustaining college marketing initiatives for an online college whose primary audience is students enrolled in online learning programs within the college and the community at large. Provides expertise, oversight, and leadership in the development, integration, and execution of all advertising and publication activities as well as digital marketing initiatives and events. Execute independent decision-making with regard to all matters related to marketing and communications.

ESSENTIAL JOB FUNCTIONS:

• Develops and implements LSC-Online communication and a multi-year marketing plan, including media releases and campus-wide notifications
• Provides leadership and vision to create a strategic plan for digital marketing outside of the existing service area, including but not limited to digital marketing, online publications, and virtual events
• Responsible for establishing and maintaining relationships with the media and coordinating media inquiries, press releases, and crisis and issues responses
• Provides expertise and material support for the coordination of LSC-Online communications, events, and public relations in an online environment
• Responsible for the creation of executive communications, including presidential messages, videos, scripts, and visual presentations for convocation, commencement, board meetings, community groups, etc.
• Oversees all social media, digital, and print marketing needs and maintains the LSC-Online website. Supervises multimedia services which provide support and assistance in all aspects of multimedia video production, editing, audio production, and streaming, as well as interactivity
• Responsible for all special events, supporting internal and external use of LSC-Online facilities as well as virtual events. Provides leadership to a cross-functional implementation team, including academic and student services, credit and continuing education courses and programs, corporate training and economic development services, and cultural events for the internal and external community
• Develops and implements a strategic plan with the leadership team for comprehensive online student recruitment and retention. Work closely with faculty, enrollment management, and college executives to promote student success across all disciplines and support student recruitment and retention efforts
• Responsible for department budget oversight
• Represents LSC-Online at internal and external events
• Responsible for other reasonable related duties as assigned

KNOWLEDGE, SKILLS, AND ABILITIES:

• Excellent written and communications skills
• Proven quick and thorough research and writing ability
• Proven relationships with the press and key media outlets
• Extremely knowledgeable in media, entertainment, and tech industries
• Extremely organized and detail oriented
• Proven capacity to multi-task in a fast-paced work environment with tight deadlines
• Excellent judgment in high pressure situations
• Working knowledge of CSM software preferred

PHYSICAL ABILITIES:

The work is sedentary. Typically, the employee sits comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items, such as papers, books, or small parts; or driving an automobile. No special physical demands are required to perform the work.

WORK SCHEDULE AND CONDITIONS:

• Equipment used includes, PC workstation running on a LAN in a Microsoft Windows environment, calculator, phone, and other general office equipment
• Interface with internal and external contacts as needed to carry out the functions of the position
• Work is performed in a climate-controlled office with minimal exposure to safety hazards

REQUIRED QUALIFICATIONS:

• Bachelor's degree and at least 5 years of related experience, or an equivalent combination of education and experience
• Experience must include at least 3 years in a management level position

PREFERRED QUALIFICATIONS:

• Master's degree
• Experience working with the press
• Experience writing and editing news releases

Hiring salary range is $77,356-$88,960

Lone Star College provides a hiring salary range for all posted full-time non-faculty positions. Where your salary offer would fall in that range is determined by your related experience and education. Should you receive an offer of employment from Lone Star College, the resume submitted in the application process will be utilized to calculate your salary offer. The information outlined below will provide the Office of Human Resources everything needed to determine an accurate starting salary.

Your resume should provide a complete picture of your work experience. The resume should include the following information for each position listed:

• Length of time (specific months and years) of employment
• If the position was full time or part time
• If the position was paid or unpaid
• Level of degree completed including date earned.
• Unofficial transcript for highest earned degree

Additionally, any certifications listed as required or preferred in the Lone Star College job description should be included in the resume submitted.

By joining our top-notch institution, you will enjoy being a part of an organization that offers a supportive, collegial work environment and excellent work/life balance. This includes a full comprehensive and competitive benefits package, a generous number of paid holidays and vacation days, wellness programs, tuition waiver, professional development opportunities and more.

Go to the Job Search page, click on ‘My Activities’ at the top of the page. Under My Cover Letters and Attachments you will click on ‘Add Attachment.’ Please be sure to put the Job ID# in the title once you name your file for cover letters only, unless you attached your cover letter with your resume.

If you are applying for an Instructional position (i.e. Faculty, Adjunct Faculty, Instructor), please ensure you include the following to be considered: Resume/CV, Cover Letter, Teaching Philosophy, and unofficial transcripts.

You must limit your file name for any attachment to 40 characters or less.

ALL APPLICANTS MUST APPLY ONLINE ONLY

We will not accept application material received via fax, email, mail, or hand delivered.

Postings for part-time and adjunct positions are active for the academic year. By selecting the option to receive notifications on your profile, you will begin receiving electronic communication regarding new opportunities with Lone Star College (LSC).

If selected for an interview, a recruiter will contact you by phone, or email to schedule an interview.

Lone Star College participates in the E-Verify program, under which Lone Star College provides the federal government with information from each new employee's Form I-9 to confirm that the employee is authorized to work in the United States.

More information on the E-Verify program is available at www.dhs.gov/E-Verify.

Lone Star College is an EEO Employer. All positions are subject to a criminal background check.