Director, Membership

POSITION: Director, Membership

LOCATION: Providence, Rhode Island

ABOUT THE AMERICAN MATHEMATICAL SOCIETY

The American Mathematical Society (AMS), founded in 1888, is a non-profit membership organization that is dedicated to advancing research and connecting the diverse global mathematical community through our publications, meetings and conferences, MathSciNet, professional services, advocacy, and awareness programs. The AMS has 30,000 members worldwide and offices in Rhode Island, Michigan, and Washington, DC.

WHY WORK AT THE AMS

At the AMS we value excellence, inclusivity and teamwork. We work at the forefront of advancing and connecting the diverse mathematical community worldwide, and we are seeking curious, innovative, collaborative individuals to join our team.

• Excellent work-life balance with potential for hybrid work
• Generous benefit offerings including:
  1. 9.5% employer contribution to 403(a) Retirement Plan
  2. 100% employer-paid Life, AD&D, Short- and Long-Term Disability Insurance
  3. Medical and dental coverage with employer cost share
  4. Voluntary vision, Life/AD&D, and Long-term Care Insurance available through payroll deduction
• 12 paid holidays
• Generous paid time off
• Technology equipment reimbursement for applicable roles
• Tuition reimbursement
• Commitment to equity, diversity, inclusion and a welcoming environment

SUMMARY: The Director of Membership is primarily responsible for driving the strategic, tactical, and administrative functions of the American Mathematical Society’s membership marketing and engagement activities.

ESSENTIAL FUNCTIONS:

Membership Engagement, Growth and Retention

• Design and implement strategies to recruit and retain AMS members, both individual and institutional.
• Create and manage programs and initiatives to enhance member engagement and participation.
• Develop membership marketing strategies that drive membership growth into new audiences, such as industry, corporate, and government sectors, while effectively reaching and retaining current audiences.
• Develop and oversee member communication strategies, including newsletters, social media, and other digital channels.
• Organize and manage member meetings, webinars, and networking opportunities to foster a sense of community and provide value to members.
• Develop and implement strategies to increase membership numbers and diversity, while fostering inclusion and a sense of belonging in membership and marketing efforts.
• Design and execute retention strategies to maintain high member satisfaction and loyalty.
• Analyze membership data to identify trends, challenges, and opportunities for growth and improvement.

Marketing and Membership Services

• Lead membership marketing strategies and partner with the Communications and Marketing Department to execute campaigns through AMS channels, ensuring brand alignment and cohesive messaging.
• Serve as business owner for membership marketing requirements (membership growth goals, audience strategy, value proposition, and campaign planning) while the Communications and Marketing Department serves as the channel/execution lead (creative, production, brand, editorial, web/email operations, marketing materials, including brochures, newsletters, and digital content). Membership marketing duties include but are not limited to the following:
• Growth goals: establish acquisition and retention targets; expand the funnel of membership marketing; develop renewal and lifetime membership strategies; lead strategies for institutional/corporate memberships including prospecting, pipeline management, and relationship stewardship (in collaboration with AMS departments).
• Audience & engagement strategy: develop audience segmentation and personas; design and manage end-to-end membership lifecycle journeys (onboarding, first-year retention and engagement programs, renewal, lapsed membership) including message cadence and channels.
• Value proposition: define and promote the membership value proposition by segment; develop differentiated institutional/corporate value propositions, benefit bundles, and renewal approaches.
• Campaign planning: Develop a schedule for membership marketing campaigns and membership communication campaigns, including calls to join and renew membership; set and achieve conversion KPIs.
• Collaborate with internal departments, such as the Communications and Marketing Department, to manage the organization’s online presence, including websites, social media, and email marketing.
• Analyze market trends and data to inform marketing strategies and campaigns.
• Collaborate closely with Member Services to inform strategy and messaging; does not directly manage day-to-day transaction processing.

Leadership and Management

• Lead, mentor, and manage the membership team, providing guidance and support to achieve departmental goals.
• Collaborate with other AMS departments to ensure a cohesive approach to member services, marketing, and communication efforts.
• Provide staff support and serve as a liaison on certain AMS governance committees.
• Work with volunteer leaders and committees to align activities with the organization's mission and strategic objectives.

Data and Analytics

• Monitor and analyze membership marketing and communication metrics and KPIs to evaluate the effectiveness of strategies and programs.
• Serve as business lead for membership-related CRM/marketing automation, in collaboration with the IT Department, and regularly acquire new leads/lists to effectively manage membership audiences, drive new membership growth, and analyze the membership pipeline. Prepare automated renewal campaigns to ensure successful retention of members.
• Prepare regular reports and presentations for the leadership team and board members on membership trends and performance.
• Conduct ongoing, regular membership surveys and translate insights and data into program and messaging improvements.
• Utilize data to inform decision-making and strategy development.

Budget and Financial Management

• Develop and manage the membership department budget, ensuring efficient use of resources.
• Identify and pursue opportunities for revenue generation through membership dues, sponsorships, and other initiatives, in collaboration with other colleagues and departments, as necessary.

Strategic Planning

• Contribute to the development and implementation of the organization’s strategic plan, with a focus on membership growth, marketing, and engagement.
• Collaborate across AMS to integrate membership strategy with key programs, meetings and conferences, professional development, and publications.
• Stay informed about industry trends and best practices in membership development and apply this knowledge to enhance the organization’s programs.

INTERNAL AND EXTERNAL RELATIONSHIPS:

Internal: Report to Chief Growth and Engagement Officer; work with staff in other departments to plan and implement membership recruitment and retention strategies; cooperate with staff in other departments on relevant projects.

External: Work with relevant AMS committees and officers on membership issues; communicate with AMS members and representatives of other organizations.

SUPERVISORY RESPONSIBILITIES:

This role supervises the membership team.

QUALIFICATIONS: To perform this job successfully, candidates must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree in marketing, business, nonprofit management, or a related field (master’s degree preferred).
• A minimum of 7-10 years of experience in marketing and/or membership management, preferably within an association/membership organization, higher education, nonprofit, subscription-based or loyalty-program business setting.
• Proven record of successful marketing campaigns, membership, or account-based growth strategies.
• Strong leadership and team management skills.
• Excellent communication and interpersonal skills.
• Ability to analyze data and make strategic decisions based on insights.
• Ability to conceptualize surveys and make informed decisions based on the results.
• Proficiency in marketing and membership management software and CRM systems.
• Knowledge of marketing and communication strategies.
• Ability to collaborate with staff, volunteers, and external stakeholders.

ATTRIBUTES AND COMPETENCIES: The following attributes and competencies are indicators of the skills and/or behaviors necessary to successfully perform the essential functions of the position:

• Passion for the mission and values of American Mathematical Society.
• Innovative and purposeful mindset.
• Strong critical thinking skills and attention to detail.
• High level of integrity and professionalism.
• Responds positively to changes in the organization and the workplace.
• Demonstrate flexibility in responding to work demands.
• Demonstrates and communicates respect for the opinions and beliefs of other people at all levels and fosters a climate of mutual respect.
• Plans and organizes work effectively.
• Accepts accountability for job performance and results.
• Works effectively with others in a variety of settings.
• Uses effective communication tools (e.g., presentation, verbal, writing, relationship building, negotiating, listening) to meet needs of audience and/or situation.
• Maintains professional composure in challenging situations.
• Exercises discretion in identifying, overseeing, and safeguarding confidential information.
• Addresses issues constructively, building cooperative relationships within and across departments.
• Receptive to feedback and willing to try different approaches to achieve the best results.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Duties performed cause light fatigue of eyes, fingers, or other faculties due to extended periods of standing, sitting or repetitive motion.
• Dexterity of hands and fingers to operate a computer keyboard, mouse, and other devices.

WORK ENVIRONMENT/CONDITIONS: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Typical office environment, climate-controlled, minimal noise.
• Performing primarily sedentary work with limited physical exertion and lifting to 40 lbs.
• Extended work hours may be required to meet project deadlines or resolve unexpected problems.
• You must be able to travel (domestically and perhaps internationally) to meetings and conferences (1-2 weeks of travel per year).

Affirmative Action/EEO Statement

The American Mathematical Society is committed to creating a diverse environment and is proud to be an equal opportunity employer. The AMS supports equality of opportunity and treatment for all individuals, regardless of sex, gender identity or expression, race, color, national or ethnic origin, religion or religious belief, age, marital status, sexual orientation, disability status, economic background, veteran, or immigration status, or any other social or physical component of their identity.

Other duties disclaimer: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. It is not intended as an employment contract