Director, US Breyanzi Marketing, Non-Personal Promotion & Professional Education

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The Director, US Breyanzi Marketing – Non-Personal Promotion & Professional Education will lead peer-to-peer education and non-personal promotion (NPP) strategies to engage both CAR T-treating and referring healthcare professionals (HCPs). This role is responsible for driving medical education initiatives, managing speaker bureau programs, optimizing congress presence, and leading brand efforts with external thought leader physicians. Additionally, the Director will collaborate across Medical Affairs, regional marketing, and omnichannel teams to ensure effective execution of educational initiatives that differentiate Breyanzi, drive adoption, and expand the lymphoma CAR T class. This individual will work closely with the US Cell Therapy and Commercial Matrix teams to align strategies and maximize impact.

Key Responsibilities:

• Lead professional education and peer-to-peer (P2P) strategies for both CAR T-treating and referring HCPs, ensuring alignment with brand strategy and clinical differentiation messaging.
• Oversee non-personal promotion (NPP) efforts within BMS' evolving customer model, leveraging digital and omnichannel marketing to optimize reach and impact.
• Develop and manage the speaker bureau strategy, including content development, speaker training, and execution of programs to ensure effective HCP education.
• Shape medical education strategy, including advisory boards, strategic councils, and congress planning, ensuring a strong presence at key industry events.
• Drive convention and congress promotions, coordinating booth strategy, sponsorships, and targeted educational opportunities to enhance Breyanzi's visibility.
• Act as the key liaison across internal teams, including Medical Affairs, regional marketing, portfolio and channel marketing, omnichannel marketing, and external partners, ensuring seamless collaboration and execution of educational initiatives.
• Utilize data and insights to refine educational strategies, tracking engagement metrics and optimizing content based on HCP needs and market dynamics.
• Partner with the broader US Cell Therapy and US Commercial Matrix teams to integrate professional education and NPP efforts with broader brand objectives.
• Prepare and present updates to senior leadership, ensuring alignment and support for key education and engagement strategies.
• Foster a culture of collaboration, innovation, and continuous learning within the Breyanzi commercial team.

Qualifications & Experience:

• Minimum of 8 years of marketing experience, with prior experience in HCP professional education, peer-to-peer programs, or non-personal promotion strongly preferred.
• Experience in Oncology/Hematology or an understanding of the oncology/hematology marketplace is recommended.
• MBA or other Advanced Degree Preferred.
• Strong ability to lead cross-functional teams and drive execution within a matrixed organization.
• Proven track record of successfully developing and executing medical education and promotional strategies.
• Strong strategic thinking, problem-solving, and analytical skills to optimize educational programs and non-personal promotion efforts.
• Excellent communication and collaboration skills, with the ability to work closely with Medical Affairs, regional marketing, and omnichannel teams.
• Demonstrated ability to engage and influence stakeholders, both internally and externally.
  

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

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