Director, Worldwide Publicity, Events & Special Projects

Summary of Position

Lionsgate has an immediate opening in our Theatrical Publicity group for a Senior Manager, Worldwide Publicity, Events & Special Projects, who will report to the Vice President, Worldwide Publicity, Events & Special Projects.

Responsibilities

Campaign Strategy & Execution

• Ideate and implement comprehensive field publicity strategies for theatrical film campaigns, ensuring alignment with team lead, national publicity & overall marketing pillars.
• Lead junket & content day planning including venue sourcing, scheduling, and all other logistics.
• Lead select conventions activations such as Comic-Con, Cinema-Con, Wonder-Con, NYCC, etc based on assignment.
• Oversee the creation and execution of red carpet premieres, festival activations, fan events, select conventions and industry screenings in conjunction with VP.
• Identify key regional markets and tailor press strategies to maximize coverage and audience reach.
• Collaborate closely with internal teams including national publicity, marketing, and creative to align messaging and campaign tactics.
• Secure regional media placements across print, digital, TV, and radio to drive awareness and engagement.
• Cultivate strong relationships with regional media, press outlets, and influencers to amplify film campaigns.
• Research competitor activity and industry trends to inform campaign strategies.
• Act as a key point of contact for senior executives and talent during high-pressure moments at events.
• Partner closely with internal teams [Publicity, Marketing, Distribution, Creative] to integrate event strategies into overall campaign plans.
• Serve as the lead for major film festivals [e.g., Sundance, SXSW, Toronto, Cannes], ensuring strong industry presence and meaningful impact.
• Manage event budgets, negotiate contracts, and oversee vendors to ensure cost efficiency and high-quality execution.

Talent & Press Management

• Coordinate press days, screenings, and promotional tours in priority markets aligning with overall field strategy.
• Work closely with talent representatives to organize talent participation in regional publicity efforts.
• Manage talent itineraries and schedules for field press opportunities.

Media Relations & Partnerships

• Serve as the primary point of contact for regional press and media partners.
• Establish and maintain strong relationships with key local journalists, editors, bloggers, and influencers.
• Identify unique media partnership opportunities that elevate campaign reach in regional markets.

Communication & Reporting

• Collaborate with internal teams to provide regular campaign updates, performance insights, and press coverage recaps.
• Create detailed post-mortem reports highlighting campaign results, key wins, and areas for improvement.
• Maintain clear documentation of press contacts, media lists, and regional strategy templates for future campaigns.

Qualifications and Skills

• Minimum 3-5 years of industry related experience; publicity experience preferred.
• Experience with Photoshop, Adobe Illustrator and InDesign required.
• Ability to communicate tactfully and effectively with internal departments and external clients.
• Very strong and effective written, verbal and presentation skills
• Highly organized and detail oriented
• Ability to successfully manage multiple projects and deal with deadline pressure.

About Lionsgate

Lionsgate (NYSE: LION) is one of the world’s leading standalone, pure play, publicly traded content companies. It brings together diversified motion picture and television production and distribution businesses, a world-class portfolio of valuable brands and franchises, a talent management and production powerhouse and a more than 20,000-title film and television library, all driven by the studio’s bold and entrepreneurial culture.

Business Unit Overview

Motion Picture Group
Lionsgate operates the largest independent motion picture company in the world. The home of such beloved franchises as John Wick, The Hunger Games, Twilight, Saw and Now You See Me, Lionsgate regularly releases 10-15 wide theatrical films each year, complemented by a slate of 40-50 multi-platform and direct-to-streaming titles. Thanks to an entrepreneurial structure, creative passion, and innovative marketing and distribution strategies, the studio is capable of not only making and extending franchises, but also delivering original successes like La La Land, Wonder, Knives Out, Monster’s Ball, Precious, Fahrenheit 9/11 and Jesus Revolution. The studio has generated nearly $15 billion in global box office and earned 335 Academy Award® nominations and 71 Oscar® wins.

Our Benefits

• Full Coverage – Medical, Vision, and Dental
• Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
• 401(k) company matching

Compensation

$130,000 - $140,000

EEO Statement

Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.