Executive Director, Worldwide Omnichannel Excellence Insights and Measurement

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

Summary:

The Executive Director will lead the enterprise-wide development, implementation, and continuous enhancement of omnichannel measurement frameworks integrated with advanced GenAI-powered analytics capabilities. This role is responsible for designing and overseeing analytics strategies that unify data across healthcare professional (HCP), patient, and stakeholder audiences globally, providing a comprehensive and actionable view of customer engagement. Leveraging AI and GenAI technologies, the Executive Director will guide the development of predictive models, attribution methodologies, and real-time analytics solutions to optimize marketing effectiveness and support commercial objectives.

Additionally, this role will lead the identification and development of innovative AI and GenAI use cases and capabilities that enhance analytics effectiveness and directly support omnichannel execution, contributing to sustained competitive advantage. As a strategic partner to senior leadership, this role ensures analytics initiatives align with brand and corporate goals, delivering measurable business impact and fostering a culture of data-driven decision-making.

Responsibilities:

• Develop and execute enterprise-level measurement frameworks for omnichannel marketing initiatives across HCP, patient, and stakeholder audiences globally, ensuring alignment with brand and corporate objectives.
• Identify and articulate a global measurement roadmap, including AI and GenAI investments, resource planning, and budget allocation to develop and scale capabilities across markets, aligned with enterprise priorities.
• Provide thought leadership, education, and partnership to the business on the transformative potential of AI, machine learning, and generative AI technologies to drive commercial strategies and decision-making.
• Foster a culture of innovation, continuous improvement, and collaboration within the Omnichannel Excellence Team, ensuring alignment with broader enterprise goals while championing measurement excellence.
• Stay informed of emerging trends and methodologies within the broader digital, data, and analytics ecosystem, as well as key customer environments, to continuously enhance capabilities.
• Translate complex, multi-source data into clear, actionable insights that guide Therapeutic Area Leads and Brand Leads on optimal channel mix, sequencing, and timing, enhancing engagement and commercial impact across diverse markets.
• Implement advanced measurement methodologies, including AI/GenAI-driven models such as advanced attribution, incrementality testing, and predictive modeling, to deepen understanding of marketing ROI and inform future engagement strategies globally.
• Guide the development of data science-powered products and solutions in close collaboration with cross-functional business and technical teams, aligning to key priorities. Deliver responsible and impactful generative AI use cases using proprietary platforms to facilitate rapid innovation and capability development.
• Develop and oversee dashboards and reporting frameworks to track omnichannel performance across brands, markets, and channels, ensuring clear visibility of key metrics for senior leadership, including the Commercial Leadership Team and Market Leads.
• Collaborate closely with Business Insights, Technology teams, Global Leaders, and key external partners to ensure the right data architecture, tools, and GenAI-powered analytics capabilities are in place to support scalable omnichannel measurement needs.
• Partner with Senior Leaders within Commercialization to drive adoption of omnichannel measurement capabilities, embedding the use of engagement data, AI, and GenAI into global planning and decision-making processes.
• Effectively communicate insights and strategic recommendations to senior Therapeutic Area, brand, and commercialization leaders, influencing high-level investment decisions, omnichannel strategies, and enterprise priorities.
• Build, lead, and inspire diverse, high-performing global teams across markets and functions to advance omnichannel measurement and insights, ensuring delivery of consistent, enterprise-level value.

Qualifications & Experience:

• Minimum of 15 years of combined commercial/access/capability function experience in the pharmaceutical or healthcare-related industry required.
• Undergraduate degree required, MBA and/or post-graduate degree preferred.
• Understanding of the biopharmaceuticals industry in oncology, hematology, cardiovascular, immunology, neuroscience, and cell therapy in Worldwide and US Markets is preferred.
• Individual must possess the ability to build alignment and drive performance across matrix teams through personal influence.
• Knowledge of the Product Development and Commercialization Process.
• Demonstrated learning agility; ability to adapt in an agile way as required.
• Excellent verbal and written communication skills; strong presentation skills.
• Ability to set and deliver in a dynamic and rapidly evolving environment; ability to think critically about issues and understand context and likely challenges.
• Demonstrated ability to successfully and effectively collaborate and work across global markets and organizational boundaries (e.g., Commercial Business Leads/functions, Business Insights and Technology, External Partners),and build strong working relationships.
• Ability to “flex” across different types of cultures, work, complexities, business situations, and matrix partners.
• Demonstration of all Core BMS Behaviors - Passion, Innovation, Accountability, and Urgency.

The starting compensation for this job is a range from $263,000-$294,000, plus incentive cash and stock opportunities (based on eligibility).

The starting pay rate takes into account characteristics of the job, such as required skills and where the job is performed.

Final, individual compensation will be decided based on demonstrated experience.

Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit https://careers.bms.com/life-at-bms/.

Benefit offerings are subject to the terms and conditions of the applicable plans then in effect and may include the following: Medical, pharmacy, dental and vision care. Wellbeing support such as the BMS Living Life Better program and employee assistance programs (EAP). Financial well-being resources and a 401(K). Financial protection benefits such as short- and long-term disability, life insurance, supplemental health insurance, business travel protection and survivor support. Work-life programs include paid national holidays and optional holidays, Global Shutdown Days between Christmas and New Year’s holiday, up to 120 hours of paid vacation, up to two (2) paid days to volunteer, sick time off, and summer hours flexibility. Parental, caregiver, bereavement, and military leave. Family care services such as adoption and surrogacy reimbursement, fertility/infertility benefits, support for traveling mothers, and child, elder and pet care resources. Other perks like tuition reimbursement and a recognition program.

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

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