IA Director - Executive- Integrated Marketing

IA Director - Executive- Integrated MarketingJob ID: 13240Location: El Paso, TXFull/Part Time: Full TimeRegular/Temporary: RegularAbout UTEPUTEP is a comprehensive public research university that is increasing access to excellent higher education. We advance discovery of public value and positively impact the health, culture, education, and economy of the community we serve.The University of Texas at El Paso is America's leading Hispanic-serving university. Located at the westernmost tip of Texas, where three states and two countries converge along the Rio Grande, 84% of our 24,000 students are Hispanic, and more than half are the first in their families to go to college. UTEP offers 172 bachelor's, master's and doctoral degree programs at the only open-access, top-tier research university in America.https://www.utep.edu/giving/About Institutional AdvancementOur team works cohesively to build strategic relationships, keep alums connected to the University, and match philanthropic goals with institutional priorities to advance, support, and sustain the University's mission. Our division relies on the constant collaboration of our departments - Advancement Services, Development, and Strategy & Engagement.With a growing team and vastly unrealized fundraising potential, we had our fourth straight record-breaking year last year and are poised for continued growth and success. Maintaining that momentum, we are excited to continue implementing innovative ways to extend our reach and impact. As America's leading Hispanic-serving university, the University of Texas at El Paso (UTEP) is dedicated to increasing access to excellent higher education and positively impacting the community we serve. At Institutional Advancement (IA), we know that our success is built on the contribution of a diverse team in its people, thoughts, and experience. Our culture of care and inclusive excellence is more than a commitment at UTEP IA—it is the foundation of all we do.Read on to understand who we're looking for in this role, what you'll do, and the skills and experiences we're after. Please use your cover letter to tell us about your interest in UTEP and Institutional Advancement and what you hope to bring to this role.Position InformationHiring Department: Institutional AdvancementPosting End Date: Open until filled. This posting may close once a sufficient number of qualified applications have been received.Hours: 40 hours per week, standard Monday- Friday 8:00am - 5:00pm. Ability to work some evenings or weekends.FLSA status: ExemptEarliest Start Date: As soon as possible.Salary Range: $90,000 - $115,000 annually, commensurate with experienceWork Modality: Open to local or remote work arrangements.Travel Requirements: The Executive Director will be required to visit the University of Texas at El Paso's campus on a quarterly basis. The department will cover all travel expenses, excluding per diem.Supervisory Responsibilities: Yes, responsible for a multi-faceted organizational unit.Required Application Materials:• Resume• Cover Letter• Three Professional ReferencesThe primary accountabilities are intended to describe the general content of and requirements of this position and are not intended to be an exhaustive statement of duties. Incumbents may perform all or some of the primary accountabilities listed. Specific tasks or responsibilities will be documented in the incumbents' performance objectives as outlined by the incumbents' immediate supervisor or manager. This position is security-sensitive and subject to Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information. A valid driver's license issued by the State where the applicant resides and insurability as defined in UTS 157 may be required to perform the position's essential functions.Purpose of PositionSummary of Position:Who We Want:An analytical and dynamic leader with a proven track-record in managing and executing marketing, digital engagement, and annual giving programs to serve as the University of Texas at El Paso (UTEP) Institutional Advancement's (IA) Executive Director of Integrated Marketing.With curiosity and creativity, you are pleasantly persistent in achieving your goals. You know how to take an idea from inception through execution, collecting feedback along the way to constantly improve. With a positive attitude, you take pride in approaching your work with intention and a growth mindset. You must be unrelenting in your pursuit of excellence, taking smart risks, and exploring big ideas; you innovate and iterate but never compromise integrity along the way.You embody an unending commitment to positively contributing to our team culture; we all commit to making UTEP IA a great place to work. You have tenacious optimism and a goal-oriented, growth mindset, with the ability to remain flexible and develop creative solutions in pursuit of always maintaining forward momentum.You thrive in a dynamic environment, continually balancing competing priorities. You can work independently and collaboratively, supporting the success of all colleagues and volunteers, and prioritizing UTEP's overall goals above personal achievement.What You'll Do:Reporting to the Assistant Vice President of Strategic Communications and Engagement, you will provide strategic leadership to drive alumni and donor engagement through compelling storytelling, data-driven marketing, and seamless multi-channel campaigns. With a bold vision and a deep understanding of audience segmentation, donor journeys, and mass solicitation strategy, you will develop and execute marketing initiatives that inspire philanthropy and enhance UTEP's institutional brand.As the leader of the Integrated Marketing team, you will oversee Creative Services, Content Strategy & Campaigns, and Marketing Operations, ensuring these functions work cohesively to achieve ambitious fundraising and engagement goals. Your expertise in digital engagement, communications, and marketing analytics will shape the division's approach to acquiring, retaining, and stewarding donors at all levels.By leveraging best practices in content development, segmentation, campaign execution, and marketing technology, you will create innovative solutions to increase donor participation and deepen affinity among alumni, students, and supporters. You will ensure that all marketing efforts align with Institutional Advancement's broader strategy and that success is measured through clear performance metrics.As a manager and culture-builder, you will foster an environment of collaboration, creativity, and accountability, investing in the growth of your team while championing a culture of continuous improvement. You will remove barriers, build trust, and empower your staff to do their best work—because when they succeed, UTEP succeeds.Essential Functions:Ensures all Institutional Advancement communications and marketing adhere to University brand and style guidelines.Promotes organization policies and procedures in compliance with local, state, and federal rules and regulations; advises University personnel regarding the development and implementation of regulatory strategy, potential areas of regulatory concern, and new government/regulatory developments related to advancement processes.Implements directives, operational changes, programs, and policies corresponding to the division or unit.Coordinates activities of divisions or departments that affect operational efficiency and economy.Develops short and long-range plans, conceptual designs, and capital outlay (budget) requirements and documentation for assigned area(s).Develops, implements, and provides training policies, standards, guidelines, and/or security monitoring processes in relation to general control, privacy regulations, and development and operation of the University's infrastructure.Reviews and approves documentation relating to projects and needs specific to assigned area(s).Exchanges information in a clear, concise, and straightforward manner with internal and external partners, stakeholders, alumni, constituents, and friends of the University.Acts as a liaison between department and internal or external partners.Knowledge of all Microsoft Office software and able to learn and use institutional software systems.Complies with all State and University policies.Other duties may be assigned; specific roles may have additional responsibilities due to the nature of the specific role/division/unit.QualificationsTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.Required Qualifications:Education: Bachelor's DegreeandExperience: Seven (7) years of annual giving and/or development and/or strategic communications campaign experience and/or training to the statement of duties and responsibilities; or equivalent combination of education and experienceExperience managing CRM Systems, Marketing Automation platforms (MAP) and integrations with associated platforms/toolsExcellent skills in writing, editing, and digital marketingPreferred Qualifications:Advanced degreeA working understanding of a research university environmentExperience using a fundraising database (we use Raiser's Edge/NXT)Knowledge, Skills & Abilities• Proficiency with Oracle's Eloqua platform and/or other email marketing platform, including HTML, deliverability, and email design best practices• Proven success with leading a comprehensive annual giving program using current best practices and achieving and exceeding goals• Strong strategic communication experience including writing, editing, and digital marketing• Proficiency in Microsoft Office software and ability to learn and use institutional software systemsKey Performance Indicators:Understanding how you would measure success in a role is critical to understanding if it's a good fit. At Institutional Advancement, we believe Key Performance Indicators (KPIs) contribute not only to the overall productivity of our division but also to our team engagement. Key performance indicators are just one aspect of how performance is evaluated, complemented by role-based competencies and a demonstrated commitment to positive organizational citizenship.The Key Performance Indicators (KPIs) for this role:• Content & Storytelling Effectiveness, measured by:• % increase in donor engagement (click-through rates, social shares, video views, responses)• % increase in philanthropy-related content interactions• Growth in alumni/donor storytelling reach and impressions• Annual Giving Campaign Performance, measured by:• $ raised through mass solicitation (direct mail, email, texting, crowdfunding)• Annual Giving donor acquisition, retention, and renewal• YoY growth in first-time donors and donor retention rate• Marketing Operations and Efficiency, measured by:• % of campaigns released on time• % of list requests and segmentation completed accurately• Cross-Team Collaboration and Support, measured by:• % of campaign materials delivered on schedule and aligned with fundraising goals• # of collaborative projects between marketing and engagement teamsAdditional InformationThe physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the employee must frequently stand and walk. The employee must regularly sit; use hands to feel; reach with hands and arms; and talk or hear. The employee must lift and move up to 15 pounds.The noise level for this work environment is usually moderate.In keeping with its access, excellence and impact mission, The University of Texas at El Paso is committed to an open, diverse, and inclusive learning and working environment that honors the talents, respects the differences, and nurtures the growth and development of all. We seek to attract faculty and staff who share our commitment.The University of Texas at El Paso is an Equal Opportunity / Affirmative Action Employer. The University does not discriminate on the basis of race, color, national origin, sex, religion, age, disability, genetic information, veteran status, or sexual orientation and gender in employment or the provision of services in accordance with state and federal law. Discrimination on the basis of sex includes an employee's or prospective employee's right to be free from sexual harassment under Title IX of the Higher Education Amendments of 1972.For accommodation information for employees and applicants with disabilities, please contact UTEP's Equal Opportunity Office at mailto:eoaa@utep.edu.To apply, visit https://apptrkr.com/6088352jeid-a66bdc38311fe04096244e88e7f5ff18