Manager, Brand Communications

We’re in the financial services industry, but we’re not a bank. We’re in the “people” business. Inspired by the credit union philosophy of “people helping people,” we’ve developed a strong and growing tradition of investing in our employees, our members, and our community.

OnPoint is the largest community owned credit union in Oregon – and we’re growing! Our growth provides great opportunities for you to reach your personal and professional goals. We value enthusiasm, commitment to outstanding performance, and providing opportunities to truly make a difference. If you are looking to join a team of dedicated, collaborative, and passionate individuals, OnPoint is looking for our next Brand Communications Manager. We invite you to explore and grow your career with us!

Job Summary

The Brand Communications Manager oversees the development and implementation of OnPoint’s company-wide internal and external brand storytelling communications strategy. This role ensures that the overall brand activation plan aligns with company priorities, brand positioning, executive messaging, and reputation management. The position develops engaging stories for both internal and external efforts to enhance OnPoint’s position as a regional financial institution committed to meeting the needs of all communities in our footprint, while leading individuals who help produce the content to tell those stories.

Key Responsibilities

• Develop and execute a brand communications strategy aligned with enterprise growth and brand objectives.
• Translate strategic initiatives into clear messaging for employees, members, community stakeholders, and media.
• Lead content creation team members, providing guidance and direction that aligns with the broader communications strategy.
• Implement an integrated internal and external communication calendar to ensure message consistency across internal and external channels.
• Build messaging frameworks for key strategic initiatives, resulting in engaging stories that demonstrate OnPoint’s values and commitments.
• Develop engaging and creative stories that support overall strategic internal communications planning that aligns with the OnPoint brand.
• In partnership with other teams, as needed, develop structured brand communication plans and stories that communicate the value of key initiatives such as organizational change, technology rollouts, and policy updates.
• Partner with media to develop and implement local partnerships that demonstrate OnPoint’s commitment to communities throughout our footprint.
• Align media outreach with enterprise strategy and brand positioning.
• Ensure internal and external communications reinforce member trust and brand credibility.

Required Qualifications

• Bachelor’s degree in Communications, Public Relations, Journalism, or related field.

• 6 years of experience in brand communication, storytelling, video production, and/or brand management.

• 3 years of experience leading creative or content teams

• Experience should include the ability to manage and to self-direct throughout all steps of content creation.

• Exceptional writing and editing skills.

• Experience advising executive leadership.

• Experience with media partnerships.

• Experience translating business initiatives into engaging stories that resonate with audiences.

Preferred Qualifications

• 5+ years of experience leading creative or content teams

• Experience in financial services, credit unions, or regulated industries.

• Experience supporting C-suite leaders.

• Familiarity with media (primarily television), video production, and digital implementation.

Competencies & Behavioral Traits

• Strategic and enterprise-minded

• Exceptional writer and storyteller

• Executive presence and judgment

• Calm and decisive under pressure

• High emotional intelligence

• Strong collaborator and influencer

• High discretion and integrity

At OnPoint, we believe a workplace that reflects the richness of the world fosters a welcoming and empowering environment for everyone. We're committed to equity and inclusion, and consider all qualified applicants embracing every race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and your unique background.

We encourage you to apply if you're passionate about this opportunity and have the core qualifications. Your unique experiences and skills are what make you a strong candidate. Don’t let imposter syndrome hold you back! Our recruitment process is designed to be inclusive and accessible to all. If you need any accommodation(s) during the application or interview stage, please let us know. We're dedicated to providing what's necessary to ensure a fair and inclusive experience.

JobFamily

Marketing

JobFunction

Marketing

PayType

Salary