Manager, Marketing

Department: Marketing & Communications
Reports to: Director, Marketing
Job Type: Full Time–Regular
Job Classification: Salaried (Exempt)
Workplace Location: Los Angeles (Hybrid) – Academy Museum, 8949 Wilshire
Compensation: $74,000.00 - $80,000.00

Summary/Objective:
The Marketing Manager plans and executes integrated campaigns that build brand equity, drive attendance and tune-in, and support earned and contributed revenue goals for both the Academy Museum and the Academy of Motion Picture Arts & Sciences. This role supports agency and vendor management, marketing partnerships, and print and digital marketing assets and activations. The ideal candidate blends sharp creative instincts with data-informed decision-making and flawless execution.

Essential Functions of the Job:

• Support the Marketing Director in leading campaign planning across organic and paid channels.
• Build and steward strategic marketing partnerships for the Academy (negotiate value-in-kind, co-promotion, and measurement plans) and leverage such partnerships to support revenue, engagement, and audience development goals.
• Manage execution of all marketing partnership programs.
• Manage Museum membership outreach in partnership with the Advancement team.
• Support the Marketing Director in reporting for Museum and Oscars campaigns; track performance against targets and present concise readouts.
• Partner with relevant leaders to track ticket sales and report numbers to the marketing team to drive key marketing decisions.
• Day-to-day management of media agency: execution of audience strategy, adherence to plans/buys, track pacing and report internally, remain on budget.
• Partner with the Brand Creative team to traffic creative assets to internal and external partners for paid and organic channels: timelines, feedback, approvals.
• Collaborate with the Retail team on product development, marketing strategy, campaign planning, and execution.
• Partner with Fanny’s and Wolfgang Puck Catering on programming, co-promotion, and onsite activations for the Museum and Oscars.
• Manage relationships and partnerships with other museums.
• Prepare materials for Academy and Museum Board meetings as well as internal executive meetings.
• Coordinate with Data/Analytics on audience insights, segmentation, and attribution; apply learnings to media and creative optimizations.

Required Competencies:

• A minimum of 5 years' experience in marketing within entertainment, cultural institutions, live events, or premium consumer brands.
• Proven agency/media management experience and hands-on campaign ownership.
• Demonstrated success with marketing partnerships.
• Strong print production, OOH/signage, and experiential know-how.
• Working proficiency with marketing analytics dashboards and basic channel KPIs.
• Exceptional project management, communication, and cross-functional collaboration skills.
• A commitment to diversity, equity, accessibility, and inclusion.

Success Metrics:

• Attendance/revenue growth against plan.
• Partnership value delivered (impressions, engagement, in-kind).
• On-time, on-budget delivery of campaigns and physical assets.
• Data is used to drive best practice marketing decisions.
• Brand consistency and stakeholder satisfaction.
• An informed marketing team.
• A healthy and collaborative culture within the marketing department and relationships with internal and external teams.

Required Vaccination: Full vaccination against COVID-19 is required, including any booster vaccinations as applicable. Exception: Medical and religious accommodations approved by the Office of People & Culture.

Benefits:

• Comprehensive medical, dental, and vision coverage.
• 15 days of PTO, plus company-paid holidays.
• Additional time off including summer hours, winter hours, and a cultural floating holiday.
• Paid sick leave.
• Paid parental leave.
• 401k retirement plan with a company match
• Clean Air Commuter Program
• Employee Assistance Program through CompPsych Guidance Resources.
• Wellness benefits through Cigna Healthcare.
• Free access to 16,000+ online courses through LinkedIn Learning
• Free Academy membership screenings
• Free tickets and screenings at the Academy Museum
• Employee discounts through LifeMart and Working Advantage

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