Company Profile
80 years and countless innovations later, JCB is the world’s largest privately-owned manufacturer of construction and agricultural equipment. At 22 plants spanning four continents—and countries including the United States, the United Kingdom, India and Brazil—JCB manufactures a range of more than 300 products including Loadall telescopic handlers, backhoeloaders, excavators, wheel loaders, compact excavators, skid steer loaders, compact track loaders, Accessaerial work platforms, rough terrain forklifts, and Fastrac tractors.
JCB people are at the heart of our business and as a family-owned business we answer to our customers, not a group of shareholders. That freedom allows us to concentrate on developing the latest technologies and incorporating them into our equipment. We focus on what our customer needs on the jobsite – a machine that holds up in the toughest environment and increases their productivity.
At JCB, we stand behind our products – and our name.
Position Purpose
We are seeking a highly skilled Marketing Automation Manager to lead our marketing automation department, with primary responsibility for Oracle Eloqua. In this pivotal role, you will drive the strategy, execution, and optimization of automated marketing campaigns to enhance lead generation, nurturing, and customer engagement. You'll oversee integrations with our core tech stack—Salesforce for CRM, Optimizely for website personalization, and Smartly for paid media—while managing a team to ensure seamless data flow and campaign efficiency. The ideal candidate is an Oracle Eloqua expert who can elevate our marketing operations to deliver measurable ROI and personalized customer experience.
Position Type
Exempt
Major Tasks, Responsibilities & Key Accountabilities
- Lead Oracle Eloqua Operations: Design, build, test, and deploy complex automated campaigns, including email nurturing, lead scoring, segmentation, and A/B testing within Oracle Eloqua. Ensure high deliverability, personalization, and compliance with anti-spam laws.
- Tech Stack Integration and Optimization: Manage seamless integrations between Oracle Eloqua and Salesforce (CRM), Optimizely (website), and Smartly (paid media). Collaborate with teams to automate data flows, enrich customer profiles, and track multi-channel performance.
- Team Leadership and Development: Supervise and mentor the Marketing Automation Specialist and Customer Data Enrichment Developer. Foster a collaborative environment, provide training on Eloqua best practices, and delegate tasks to maximize team efficiency.
- Performance Analysis and Reporting: Monitor campaign metrics (e.g., open rates, conversions, ROI) using Eloqua's analytics tools. Generate insights and reports to inform strategy, identifying opportunities for optimization and scaling successful tactics.
- Strategy and Innovation: Develop and implement marketing automation strategies aligned with business goals, incorporating best practices like dynamic content personalization, behavioral targeting, and AI-driven predictive scoring.
- Compliance and Best Practices: Ensure all activities adhere to data privacy regulations and industry standards. Stay updated on marketing automation trends, such as zero-party data collection and omnichannel orchestration, to keep our programs cutting-edge.
- Cross-Functional Collaboration: Work closely with sales, content, and product teams to align automation efforts with broader marketing initiatives, ensuring lead handoff processes are efficient and effective.
Key Performance Indicators
- Lead Generation Volume: Number of new leads captured through automated campaigns, ensuring steady pipeline growth
- Conversion Rate (Lead to Retail): Percentage of leads that progress to Retail, indicating effective nurturing. Use Eloqua lead scoring and Salesforce integration to monitor progression rates.
- Email Campaign Performance: Metrics like open rates, click-through rates (CTR), and conversion rates to assess engagement and content relevance. | Analyze Eloqua email reports; benchmark against industry
- ROI on Marketing Automation: Return on investment from campaigns, showing financial impact
- Pipeline Velocity: Speed at which leads move through the funnel, from initial contact to closed-won deals. Measure average days in each stage via Eloqua-Salesforce sync; factor in optimizations from data enrichment.
- Data Quality and Enrichment Accuracy: Effectiveness of customer data management, overseen by the Customer Data Enrichment Developer. Audit error rates in Eloqua databases (e.g., duplicate records, incomplete profiles); track enrichment success rate.
- Campaign Launch Efficiency: Time and resources to deploy new campaigns, reflecting operational agility. Track average days from planning to launch; include team input from the Marketing Automation Specialist
- Customer Engagement Score: Overall interaction levels across channels, using behavioral data. Aggregate scores from Eloqua (e.g., opens, clicks, web visits via Optimizely); weight by recency and frequency.
- Compliance and Deliverability Rate: Adherence to regulations (e.g., CCPA) and email inbox placement success. Monitor bounce rates, spam complaints in Eloqua; conduct regular audits.
Minimum Qualifications
- Bachelor's degree in Marketing, Business, Information Technology, or a related field (Master's preferred).
- 5+ years of hands-on experience in marketing automation, with proven expertise in Oracle Eloqua as the primary platform.
- Highest-level Oracle Eloqua University training and certifications, including Oracle Eloqua Certified Master (or equivalent, such as Eloqua Marketing Operations Master or Campaign Execution Master).
- Demonstrated experience integrating Eloqua with CRM systems like Salesforce, website platforms like Optimizely, and paid media tools like Smartly (or similar ecosystems).
- Strong leadership skills with at least 2+ years managing small teams in marketing operations or automation roles.
- Proficiency in data analysis, SQL querying, and marketing metrics to drive ROI-focused decisions.
- Excellent problem-solving abilities and a track record of optimizing campaigns for better engagement and conversion rates.
Preferred Qualifications
- Experience in B2B marketing environments, particularly in industries with complex sales cycles.
- Familiarity with additional tools like Google Analytics, Tableau, or BI platforms for advanced reporting.
- Knowledge of HTML/CSS for custom email templates and landing pages in Eloqua.
- Certifications in related areas, such as Salesforce Certified Marketing Cloud Consultant or Google Analytics.
- Understanding of agile methodologies for rapid campaign testing and iteration, as practiced by leading companies like Salesforce and Marketo users.
Job Conditions
- Both office environment and occasionally manufacturing/factory environment
- Subject to noise and temperature changes
Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to:
- Sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear.
- The employee is occasionally required to stand and walk.
- The employee must frequently lift and/or move up to 10 pounds.
- Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus.
JCB is an equal employment opportunities (EEO) employer in accordance with applicable federal, state and local laws. JCB complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. EEO EMPLOYER/VET/DISABLED.
JCB Inc. is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however, as a global company, JCB offers many job opportunities outside of the U.S. which can be found through our website at https://www.jcb.com/en-gb/about/careers.
Disclaimer: This job description is general in nature and is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.
JobFamily
Administration/Support
PayType
Salary