Manager, Media Planning

Summary of Position

Lionsgate is seeking a highly motivated Manager to join the Global Paid Media team. This role will report into the Director of Global Paid Media & Analytics, and be responsible for developing and executing strategic, integrated media campaigns across theatrical, home entertainment, and premium video-on-demand releases. The ideal candidate is detail-oriented, analytical, and collaborative, with the ability to manage multiple campaigns simultaneously while driving innovation in paid media.

The ideal candidate is someone who is comfortable managing a high volume of campaigns, tight deadlines and a fast-paced environment. A foundation in digital advertising and traditional media is required.

Responsibilities

• Develop, plan, and execute integrated media campaigns across theatrical, home entertainment, and PVOD releases, including Digital/Social, National & Local TV (Broadcast, Cable, Hispanic, etc.), Radio, and Outdoor.
• Partner with senior team members to create data-driven media strategies, utilizing historical insights and competitive analysis.
• Review and analyze detailed media plans & schedules across all platforms (Broadcast, Cable, Local TV, National/Local Radio, Puerto Rico TV/Radio, Digital, Social), providing feedback and recommendations.
• Collaborate on media integrations and custom content executions including ideation, activation, and liasing with external partners.
• Assist in media trafficking across all platforms, ensuring accurate and timely delivery of assets.
• Align media campaign strategies with the broader theatrical marketing objectives, working cross-functionally with internal teams.
• Manage and mentor a Media Coordinator, fostering growth and professional development.
• Partner with external media agencies and vendors to ensure best-in-class campaign execution.
• Support the budgeting and invoicing process, including reconciliation and tracking spend across campaigns.
• Provide general support to the Global Paid Media team as needed, contributing to special projects and ad hoc initiatives.

Qualifications and Skills

• Bachelor’s degree required.
• Minimum of 3+ years of experience in media planning/buying at an agency, studio, or related entertainment field.
• Experience managing a person or small team preferred.
• Strong analytical and mathematical abilities, with proficiency in media math calculations.
• Exceptional attention to detail, organizational skills, and ability to prioritize in a fast-paced environment.
• Excellent written, verbal, and presentation skills.
• Proficiency in Microsoft Office, with advanced Excel skills (spreadsheets, formulas, data analysis).
• Collaborative team player with the ability to build strong relationships internally and externally.
• Flexible and adaptable, with the ability to thrive under pressure and manage multiple tight deadlines.

About Lionsgate

Lionsgate (NYSE: LION) is one of the world’s leading standalone, pure play, publicly traded content companies. It brings together diversified motion picture and television production and distribution businesses, a world-class portfolio of valuable brands and franchises, a talent management and production powerhouse and a more than 20,000-title film and television library, all driven by the studio’s bold and entrepreneurial culture.

Business Unit Overview

Motion Picture Group
Lionsgate operates the largest independent motion picture company in the world. The home of such beloved franchises as John Wick, The Hunger Games, Twilight, Saw and Now You See Me, Lionsgate regularly releases 10-15 wide theatrical films each year, complemented by a slate of 40-50 multi-platform and direct-to-streaming titles. Thanks to an entrepreneurial structure, creative passion, and innovative marketing and distribution strategies, the studio is capable of not only making and extending franchises, but also delivering original successes like La La Land, Wonder, Knives Out, Monster’s Ball, Precious, Fahrenheit 9/11 and Jesus Revolution. The studio has generated nearly $15 billion in global box office and earned 335 Academy Award® nominations and 71 Oscar® wins.

Our Benefits

• Full Coverage – Medical, Vision, and Dental
• Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
• 401(k) company matching

Compensation

$80,000 - $85,000

EEO Statement

Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.