Marketing and Communication Specialist

It’s inspiring to work with a company where people truly BELIEVE in what they’re doing!

When you become part of the Chapters Health Team, you’ll realize it’s more than a job. It’s a mission. We’re committed to providing outstanding patient care and a high level of customer service in our communities every day. Our employees make all the difference in our success!

The Marketing & Communications Specialist is to help support the development and execution of Chapters Health's communication efforts. The Marketing & Communications Specialist will work with the Communication Manager to support various departments on their graphic design needs, social media, internal email messages and newsletters, and more. The Marketing & Communications Specialist must possess the ability to be detail-oriented, a strong writer, and be agile in a fast-paced environment.

Quality Provision of Services:

Lead development and execution of online marketing presence, in particular the organization website and social media networks. Manage daily updates on organization web site, develop and edit content. Execute inbound marketing strategies to build brand awareness, educate customers and to generate qualified leads utilizing relevant digital content. Stay up-to-date on new digital marketing tools and implement best practices within the company. Work with vendors on website and search engine optimization to increase web traffic. Generate reports with key metrics on digital marketing initiative's performance, including Google Analytics, paid search, SEO, SEM, etc. Manage social media marketing strategies including profile optimization and display advertising. Monitor and manage Google, Facebook, and other reviews. Develop content for emails, marketing collateral, and other communications items. Oversee production of videos for the website and other communications channels. Assist with the planning and execution of special events including managing silent auctions, creating event websites, running registration, supporting the program management, completing post-event follow up activities, and more. Supports the Director of Communications & Administration with special projects as needed to help further the overall communications goals of Capital Caring Health.

People/Communications:

Collaborate with other business leaders to understand business needs, recommend and apply new digital marketing initiates and report results Work various organizational leaders to help communicate key messages and service information to various audiences

The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.

Experience Requirements

The Marketing & Communications Specialist must have at experience in digital marketing, including deep experience managing paid social media, programmatic, and search. Demonstrated skills in writing, graphic design, video production, and special events is also important.

Education Requirements:

The Marketing & Communications Specialist must have at least a Bachelor’s degree in Business or Marketing, or a related field. Masters degree preferred.

Overall Skills:

The ability to demonstrate superlative oral and written communication skills as well as ability to organize and manage projects within defined timeframe and budget; work both independently and as part of a team; demonstrate excellent interpersonal and collaborative; demonstrate organizational skills with ability to delegate and follow up; manage multiple tasks and stressful situations with a positive attitude; demonstrate a strong work ethic and attention to detail; understand general marketing, emerging trends, and marketplace changes; demonstrate a working knowledge of multi-channel attribution analysis, campaign/analytics tools such as Google Analytics, Omniture, or similar platforms.

Physical/Mental/Emotional Skills:

The ability to demonstrate personal maturity, emotional stability, and physical energy appropriate to Capital Caring Health’s needs in order to handle the stress of working with dying patients, grieving survivors, and other team members who may also be under stress. The ability to see, hear, grasp, lift, speak, sit and walk or otherwise perform essential functions with or without reasonable accommodations; Work in a fast paced and quickly changing environment; Work under pressure and deadlines; Effectively recognize and appreciate the diversity in the workplace.

Technological Skills:

The ability to demonstrate skills with advertising in digital platforms, including Google and Facebook. Google Ad Word and Facebook Ad Certifications; demonstrate strong computer skills with a working knowledge of word processing, spreadsheet and database management applications; use Microsoft Office Software and database systems, particularly Raiser’s Edge. Experience with video editing and graphic design tools like Canva is also important.

Reasoning Ability:

The ability to apply common sense understanding to carry out instructions furnished in written or oral form and deal with problems involving several concrete variables in standardized situations.

This position requires consent to drug and/or alcohol testing after a conditional offer of employment is made, as well as on-going compliance with the Drug-Free Workplace Policy.