Marketing Coordinator

Position Summary

Under the direction of the practice administrator, the Marketing Coordinator role establishes and maintains excellent relationships with referring providers, patients, and the community on behalf of hiring clinic and/or surgery center. This role must have superb communication and social networking skills. They are responsible for managing business partnerships with referral sources and executing marketing tasks on behalf of the clinic. This role will require onsite work at Puyallup and Kirkland locations in addition to remote work.

Schedule

Monday-Friday, 8am-5pm

Key Duties and Responsibilities

The key duties and responsibilities of the Marketing Coordinator include, but are not limited to:

Referral Outreach Responsibilities:

• Educate patients, referring providers and other referral sources on the services and amenities provided at the hiring clinic and/or surgery center
• Travel the surrounding clinic or surgery center geographic area to perform referring clinic drop-ins, schedule meetings and develop contacts and referral sources
• Obtain comprehensive knowledge of the organization’s markets including key referral sources and patients
• Identify opportunities for partnering and growth
• Maintain contact with referring clinics by phone and email
• Report clinical outreach efforts to practice administrator and physicians
• Build brand awareness throughout the community; attend and participate in community events
• Survey referral sources to identify procedural issues that inhibit referrals

Marketing Responsibilities:

• Create and implement print and digital advertising campaigns
• Manage the practice’s online reputation on Google, Healthgrades, Vitals, Yelp and other review sites
• Monitor and manage the practice’s SEO campaign alongside digital marketing agency; edit and write educational blog posts and website content
• Collaborate closely with the Proliance marketing team
• Facilitate development, design and ongoing maintenance of the website
• Work with new and incoming physicians to create an effective marketing plan that will assist in the growth of their practice
• Assist in the creation of print advertisements
• Regularly post engaging content for all social media platforms owned by the hiring clinic and/or surgery center, including Facebook, LinkedIn and YouTube
• Design, order and distribute marketing materials on behalf of the practice
• Work with videography team to create compelling and informative videos
• Analyze patient satisfaction scores through internal survey platform; take action as needed
• Compose annual marketing plan and budget
• Manage philanthropic giving and sponsorships

Administrative and Employee Engagement Responsibilities:

• Order uniforms, name tags and badges for employees
• Open mail and disperse packages daily
• Assist HR department in posting and removing job descriptions to the Proliance website
• Lead the Event Committee with the purpose of boosting employee morale; plan office events and employee appreciation activities, organize donation drives, disburse birthday gifts and discover new ways to create a positive office environment
• Assist administrator in other duties as requested

Education/Experience

• High school diploma or GED. Bachelor’s degree in marketing, public relations, communications or related field preferred.
• Minimum 1 year of marketing, sales or account development experience.

Knowledge, Skills and Abilities

• Great interpersonal skills; demonstrating patience, composure and cooperation; working well with all patients, physicians and staff.
• Computer savvy
• Superior oral and written communication skills
• Must be able to organize work and establish procedures
• Must be able to speak, read, and write the English language
• Must be skilled in computer/keyboard functions
• Adherence to all safety, risk management and precautionary procedures, including the consistent respect for confidentiality (HIPAA)
• Self-motivated; able to work independently

Work Environment/Physical Demands

The work environment/physical demands described here are representative of those that must be met by a teammate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable differently abled persons to perform the essential functions.